Black Friday Email Warm-Up: A 5-Week Schedule to Protect Your Sender Reputation
Five weeks before the sale, start your Black Friday email warm-up. Increase send volumes by 25-50% each time,…
Email Best Practices
Industry-leading advice, reports and insights
Sent an Email With a Typo? How to Decide Whether to Correct It
It’s sent. Two seconds later, there it is: the typo. When you spot a typo in email that…
Email Footer Best Practices: What to Include and What Hurts Deliverability
It is easy to ignore until something goes wrong. But once you need to know which company sent…
50+ Alternatives to “Looking Forward to Hearing From You” (That Don’t Sound Robotic)
TL;DR: Pick a closing phrase based on what you want the reader to do next, not on what…
What the EU AI Act means for email warm-up and AI cold outreach
TL; DR: Article 50 officially took effect on August 2, 2026, giving national authorities the green light to…
Best Email-Safe Fonts for Deliverability and Readability
TL;DR: Web fonts often malfunction in popular email clients like Gmail and Outlook. That is why your campaigns…
Embedding Video in Email Without Getting Flagged as Spam
TL;DR: Real video playback only works in Apple Mail, which leaves two techniques that hold up everywhere: a…
Interactive Email Forms: How to Add Signup Forms Without Triggering Spam Filters
TL;DR: Roughly half the inboxes you send to can actually submit an HTML form. Apple Mail, Gmail on…
COB Meaning in Email (2026 Guide): Exact Time, Examples & Templates
TL;DR: COB means “Close of Business”, the deadline shorthand for the end of the standard workday, usually 5:00–6:00…
Clickable Phone Numbers & Buttons in HTML Email: A Click-to-Call Guide
TL;DR: Relying on image-based buttons can silently ruin your email conversions if an email client blocks images. This…
Animated GIFs in Email: Best Practices Without Killing Deliverability
TL;DR: An animated GIF in an email is a multi-frame image file that plays automatically in most clients.…
HTML Email Design Best Practices for 2026: Templates That Actually Reach the Inbox
TL;DR: HTML email design is judged twice, once by the reader and once by the mailbox provider, so…
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