Updated Cookie Policy (GDPR-Compliant Version)
Last Updated: April 2026
Consent to the Use of Cookies
When you first visit our Site or Platform, you will be presented with a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
Non-essential cookies (analytics, advertising, and tracking technologies) are only activated after you provide explicit consent.
You can modify or withdraw your consent at any time through the cookie settings available on our website.
Continuing to browse the website does not constitute consent to the use of non-essential cookies.
Categories of Cookies We Use
We use the following categories of cookies and similar tracking technologies.
Essential Cookies
These cookies are necessary for the operation of our website and platform. They enable core functionality such as:
- authentication
- security
- fraud prevention
- load balancing
- saving cookie preferences
These cookies do not require consent under applicable law.
Legal basis: Legitimate interest (Article 6(1)(f) GDPR).
Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website and platform.
They allow us to:
- measure traffic and user behaviour
- understand which pages are most visited
- analyse user journeys
- improve usability and performance
- optimise the user experience
Legal basis: User consent (Article 6(1)(a) GDPR).
Technologies may include:
- Google Analytics
- Dreamdata
- Segment
- Microsoft clarity
- VWO
- Hotjar
- internal product analytics tools
Functional Cookies
These cookies allow the website to remember user preferences such as:
- language
- location
- display preferences
- previously entered information
Legal basis: User consent (Article 6(1)(a) GDPR).
Advertising and Marketing Cookies
We use advertising and marketing technologies to promote our services and measure the performance of marketing campaigns.
These technologies may track interactions across different platforms and devices.
They allow us to:
- measure advertising performance
- attribute conversions to campaigns
- perform remarketing and retargeting
- personalize advertising
- optimize campaign performance
These cookies are only activated after explicit user consent.
Legal basis: User consent (Article 6(1)(a) GDPR).
Our advertising partners may include:
- Google Ads
- Microsoft Advertising (Bing Ads)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
- Reddit Ads
- Spotify Ads
- Twitter / X Ads
- Capterra
- G2
- affiliate networks
- influencer marketing partners
- marketing agencies
- lead generation partners
- purchased B2B lead databases
- advertising platforms and marketing partners
These partners may place cookies or similar technologies on your device to measure interactions with advertisements and website activity.
Multichannel Communication Tracking
Warmy may interact with users across multiple communication channels, including:
- SMS
- Slack
- marketing automation platforms
- CRM systems
- customer support tools
These communications may include tracking technologies such as:
- email open tracking pixels
- click tracking links
- campaign attribution identifiers
- engagement analytics
These technologies allow us to:
- measure campaign effectiveness
- improve relevance of communications
- analyze user engagement
- optimize marketing performance
Tracking technologies in communications are used only where permitted under applicable data protection and marketing laws.
Advertising Attribution and Tracking Technologies
We use tracking technologies to measure advertising performance and understand how users interact with our services.
These technologies may include:
- Google Click Identifier (GCLID)
- Microsoft Click Identifier (MSCLKID)
- conversion pixels
- marketing attribution tools
- analytics identifiers
These technologies help us:
- measure campaign performance
- understand customer acquisition channels
- optimize advertising spend
- improve marketing strategies
Tracking is enabled only after user consent through the cookie consent banner.
International Data Transfers
Some of our partners and service providers process personal data outside the European Economic Area (EEA), including in the United States and other jurisdictions.
These partners may include:
- advertising platforms
- analytics providers
- CRM systems
- marketing technology providers
When such transfers occur, we rely on appropriate safeguards such as:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- additional contractual protections
- security and data protection measures required under GDPR
Cookie List
Below are examples of cookies and tracking technologies used on our Site or Platform.
| Name | Type | Provider | Purpose | Duration |
| Google Analytics | Analytics | Website usage analytics | up to 6 months | |
| Hotjar | Analytics | Hotjar | Behaviour analytics and UX optimization | up to 6 months |
| Hubspot | Analytics& CRM | Hubspot | Lead generation information and sales optimization | Always |
| DreamData | Analytics | Dreamdata | Website traffic analytics | Always |
| Google Ads (GCLID) | Advertising | Conversion tracking and ad attribution | up to 6 months | |
| Microsoft Ads (MSCLKID) | Advertising | Microsoft | Ad conversion tracking | up to 6 months |
| Meta Pixel | Advertising | Meta | Retargeting and campaign measurement | up to 6 months |
| LinkedIn Insight Tag | Advertising | B2B ad performance tracking | up to 6 months | |
| TikTok Pixel | Advertising | TikTok | Ad attribution and remarketing | up to 6 months |
| Twitter / X Pixel | Advertising | Advertising measurement | up to 6 months | |
| Affiliate Tracking Cookies | Marketing | Affiliate partners | Partner referral tracking | up to 6 months |
| Lead Generation Tracking | Marketing | Marketing partners | Campaign attribution | up to 6 months |
The actual cookies may change over time as we update our services and marketing tools.
Managing Cookies
Users can manage their cookie preferences through:
- the cookie banner on our website
- browser settings
- third-party opt-out tools
Users can also delete cookies stored on their device at any time through their browser settings.
Please note that disabling certain cookies may affect the functionality of the Site or Platform.
Contact
If you have any questions regarding this Cookie Policy, please contact:
privacy@warmy.io
