What shapes your domain reputation and how to read your grade
Domain reputation is the trust score mailbox providers keep for every domain that sends them mail. Gmail, Outlook and Yahoo don't publish it, but they use it on every message to decide between inbox, spam folder and rejection. The domain reputation checker above estimates it from the public signals anyone can see and turns them into an A to F grade.
The signals behind your domain reputation score
The grade combines six checks. Blacklists come first, for the domain and for the IPs its mail servers use, since a listing on a major list weighs more than any other single signal. SPF, DKIM and DMARC follow: a domain that can't prove who sends for it gets less trust from the start, and DMARC at quarantine or reject counts more than p=none. MX records show the domain can receive replies. Domain age matters because spammers burn through new domains, so a domain registered last month starts with a handicap and needs warm-up before real volume. Each failed check comes with the fix that raises the grade.
Domain reputation vs IP reputation
IP reputation belongs to the server that sends your mail. Domain reputation follows your domain wherever you send from. Gmail leans heavily on domain reputation, which is why switching email platforms rarely fixes a damaged domain. If you share IPs with other senders on your email platform, their behaviour affects your IP reputation, while your domain reputation is yours alone. Sender Score from Validity is a third, separate metric, measured for IP addresses on a 0 to 100 scale.
What a public domain reputation check can't see
Mailbox providers also judge you on data only they hold: how many recipients open, reply, delete unread or mark you as spam, and whether you hit their spam traps. That's why a domain with a strong public grade can still land in spam. To see Google's side, use Google Postmaster Tools, which reports your spam rate and compliance status, and Microsoft SNDS for IP data. Our guide to factors that affect domain reputation covers the full list.
How to improve your domain reputation
Fix every failed check first, starting with blacklists and authentication. Then rebuild the engagement side: send to people who expect your mail, remove inactive contacts and keep volume steady. Warm-up speeds this up, because real mailboxes open and reply to your emails and move them out of spam. Recovery usually takes several weeks, and our guide on fixing bad IP and domain reputation in Google Postmaster shows what to watch along the way.
Next step after you get your grade
A and B grades: protect them with daily monitoring and warm-up. C or lower: start with the Blacklist Checker, or hand the whole fix list to our reputation repair team. Warmy tracks domain and IP reputation, imports your Postmaster data and warms up your mailboxes so the grade keeps rising.
Hand the fix list to Adeline. Start a 7-day trial and let Warmy's AI repair your reputation, or book a demo.

























