Structured

Key points

• Category: Agencies: eCommerce retention
• Pricing: Paid
• Best for: Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.
• eCommerce growth agency, Klaviyo + paid social
• Based in US

What Structured is

Structured (also known as Structured Social/Structured Agency) is a New York and Los Angeles-based growth agency for DTC ecommerce brands, combining email and SMS marketing on Klaviyo with paid acquisition and creative into what it calls an integrated growth system. The agency, co-founded with well-known email marketer Chase Dimond, has sent billions of emails and works with more than 100 DTC brands as a Klaviyo Platinum Master partner.

It positions retention as one pillar of a broader revenue system aligning acquisition, lifecycle and creative decisions around unit economics rather than channel-by-channel performance, and its team (around 80-85 people distributed globally) supports Shopify, BigCommerce, Magento and WooCommerce merchants.

It sits in the agencies: ecommerce retention part of an email stack - klaviyo-led retention, lifecycle and sms teams for dtc brands. In practice it is the right pick when your priority is: brands looking for an agency partner for klaviyo-led retention and lifecycle work for dtc and ecommerce brands.

What it does well

The capabilities teams rely on most are ecommerce growth agency, klaviyo + paid social, based in us. Taken together these cover the day-to-day work in this category, and they are the features worth testing during a trial rather than reading about.

Structured's scale (dozens of staff, 100+ DTC clients, billions of emails sent) and its integration of email/SMS with paid acquisition and creative under one roof let it coordinate lifecycle messaging with what a brand is simultaneously spending on ads.

In real use the strongest points people report are specialist team rather than a generalist marketing shop; hands-on execution: strategy, creative and campaign delivery.

Key features

• eCommerce growth agency, Klaviyo + paid social
• Based in US
• Specialist team rather than a generalist marketing shop
• Hands-on execution: strategy, creative and campaign delivery

Pricing tiers

Structured is a paid product. Custom retainers scoped per brand; pricing is not publicly listed and is set through direct consultation based on channel mix and list size.

Pricing pages move often, so confirm the current figures with the vendor before you budget. The number worth modelling is not the licence fee on its own but the cost per delivered email once bounces, suppressed contacts and spam-foldered sends are taken out.

Ideal customer profile

• Best fit: Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.
• Where it sits in the stack: Agencies: eCommerce retention - klaviyo-led retention, lifecycle and sms teams for dtc brands.
• Budget profile: Paid - suited to teams comfortable with this commercial model.
• Probably not for you if: retainer pricing - not a self-serve tool would block your team.

What it connects to

Structured is commonly wired into Klaviyo, Shopify, Shopify Plus, BigCommerce, Magento, WooCommerce, Meta Ads and TikTok Ads. Check that the specific objects and events you rely on are covered, not just that a logo appears on the integrations page - shallow connectors are a frequent source of rework.

Where it falls short

No tool in this space is complete on its own. With Structured the trade-offs to plan around are retainer pricing - not a self-serve tool; deliverability and sending reputation usually stay your responsibility. None of these are reasons to avoid it - they are the gaps another layer of your stack needs to fill.

As a larger multi-channel agency serving 100+ brands, account attention may be split across acquisition and creative teams rather than dedicated purely to email, so it's worth clarifying team structure and account ownership before signing.

A useful test before committing: send a real campaign through your intended setup, then check where it actually lands across Gmail, Outlook, Yahoo and your customers' corporate filters. Tooling that looks identical on a feature list often behaves very differently once reputation and authentication are involved.

The essentials

Category

Agencies: eCommerce retention

Pricing model

Paid

Vendor

structured.agency

G2 rating

Not listed

Best for

Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.

Works alongside Warmy

Yes - warm-up, placement, DMARC

How it fits a deliverability stack

Deliverability is decided by four things: the reputation of the sending domain and mailbox, the quality of the list, correct SPF, DKIM and DMARC authentication, and proof of where mail actually lands. Structured covers part of that picture. The mistake most teams make is buying four separate products for those four jobs and still having no single place that tells them whether the last campaign reached the inbox.

Warmy runs warm-up, inbox placement testing, email verification and DMARC monitoring as one platform, which is why Structured usually sits alongside it rather than against it: it keeps doing what it is good at, while reputation, placement and authentication are handled in one loop.

Deliverability practices are part of its Klaviyo campaign execution rather than a separately marketed audit or tool.