Sticky Digital

Key points

• Category: Agencies: eCommerce retention
• Pricing: Paid
• Best for: Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.
• Klaviyo Platinum Elite
• beauty, wellness, F&B DTC retention
• Based in US

What Sticky Digital is

Sticky Digital is a retention marketing agency built exclusively around email, SMS, loyalty and subscription programs for DTC brands, holding Klaviyo Platinum Master partner status and describing itself as voted a top retention marketing agency in North America. It works with 40+ active clients across beauty, wellness, food and beverage, and apparel categories.

The agency's focus is deliberately narrow: no paid acquisition or SEO, just email, SMS, loyalty program design and subscription/tech-stack optimization for Shopify brands. Services include Klaviyo implementation, flow sequencing, campaign management, segmentation, and integrations with loyalty and subscription apps.

It sits in the agencies: ecommerce retention part of an email stack - klaviyo-led retention, lifecycle and sms teams for dtc brands. In practice it is the right pick when your priority is: brands looking for an agency partner for klaviyo-led retention and lifecycle work for dtc and ecommerce brands.

What it does well

The capabilities teams rely on most are klaviyo platinum elite, beauty, wellness, f&b dtc retention, based in us. Taken together these cover the day-to-day work in this category, and they are the features worth testing during a trial rather than reading about.

Its retention-only positioning (explicitly no acquisition or paid media) means the whole team's expertise is concentrated on email, SMS, loyalty and subscription mechanics rather than spread across multiple marketing disciplines.

In real use the strongest points people report are specialist team rather than a generalist marketing shop; hands-on execution: strategy, creative and campaign delivery.

Key features

• Klaviyo Platinum Elite
• beauty, wellness, F&B DTC retention
• Based in US
• Specialist team rather than a generalist marketing shop
• Hands-on execution: strategy, creative and campaign delivery

Pricing tiers

Sticky Digital is a paid product. Project minimums starting around $5,000 and monthly retainers starting around $5,000+, according to its listing on Digital Agency Network; exact scope-based quotes are provided after an audit.

Pricing pages move often, so confirm the current figures with the vendor before you budget. The number worth modelling is not the licence fee on its own but the cost per delivered email once bounces, suppressed contacts and spam-foldered sends are taken out.

Ideal customer profile

• Best fit: Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.
• Where it sits in the stack: Agencies: eCommerce retention - klaviyo-led retention, lifecycle and sms teams for dtc brands.
• Budget profile: Paid - suited to teams comfortable with this commercial model.
• Probably not for you if: retainer pricing - not a self-serve tool would block your team.

What it connects to

Sticky Digital is commonly wired into Klaviyo, Mailchimp, Shopify, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, WooCommerce, Yotpo and Recharge. Check that the specific objects and events you rely on are covered, not just that a logo appears on the integrations page - shallow connectors are a frequent source of rework.

Where it falls short

No tool in this space is complete on its own. With Sticky Digital the trade-offs to plan around are retainer pricing - not a self-serve tool; deliverability and sending reputation usually stay your responsibility. None of these are reasons to avoid it - they are the gaps another layer of your stack needs to fill.

Because the agency doesn't touch acquisition channels, brands need a separate partner or in-house team for paid media and top-of-funnel growth, and published minimums put it out of reach for very small stores.

A useful test before committing: send a real campaign through your intended setup, then check where it actually lands across Gmail, Outlook, Yahoo and your customers' corporate filters. Tooling that looks identical on a feature list often behaves very differently once reputation and authentication are involved.

The essentials

Category

Agencies: eCommerce retention

Pricing model

Paid

Vendor

stickydigital.io

G2 rating

Not listed

Best for

Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.

Works alongside Warmy

Yes - warm-up, placement, DMARC

How it fits a deliverability stack

Deliverability is decided by four things: the reputation of the sending domain and mailbox, the quality of the list, correct SPF, DKIM and DMARC authentication, and proof of where mail actually lands. Sticky Digital covers part of that picture. The mistake most teams make is buying four separate products for those four jobs and still having no single place that tells them whether the last campaign reached the inbox.

Warmy runs warm-up, inbox placement testing, email verification and DMARC monitoring as one platform, which is why Sticky Digital usually sits alongside it rather than against it: it keeps doing what it is good at, while reputation, placement and authentication are handled in one loop.

Sticky Digital markets itself as helping brands diagnose why emails land in spam and improve engagement-based deliverability, working within whichever ESP the client uses (Klaviyo or Mailchimp) rather than offering a standalone tool.