Lilo Social

Key points

• Category: Agencies: eCommerce retention
• Pricing: Paid
• Best for: Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.
• Klaviyo Master Elite
• full-funnel eCommerce
• Based in Brooklyn

What Lilo Social is

Lilo Social is a Brooklyn-based full-funnel growth agency and Klaviyo Master Elite partner (a tier held by roughly 0.2% of Klaviyo's partners) managing retention alongside paid media and creative for more than 70 DTC and subscription brands. Founded in 2016 and a three-time Inc. 5000 honoree, it runs Klaviyo strategy, audits, migrations, campaign management, SMS and list-growth popups as an embedded extension of a brand's internal marketing team.

Its retention offering covers email and SMS campaign creation with segmentation and A/B testing, positioned within a broader growth mandate that also includes paid social and search, meaning clients often engage Lilo Social for combined acquisition-plus-retention support rather than email alone.

It sits in the agencies: ecommerce retention part of an email stack - klaviyo-led retention, lifecycle and sms teams for dtc brands. In practice it is the right pick when your priority is: brands looking for an agency partner for klaviyo-led retention and lifecycle work for dtc and ecommerce brands.

What it does well

The capabilities teams rely on most are klaviyo master elite, full-funnel ecommerce, based in brooklyn. Taken together these cover the day-to-day work in this category, and they are the features worth testing during a trial rather than reading about.

Lilo Social's Klaviyo Elite Master status (top-tier, rare among partners) paired with a large in-house team spanning creative, paid media and retention lets it run coordinated cross-channel campaigns rather than siloed email work.

In real use the strongest points people report are specialist team rather than a generalist marketing shop; hands-on execution: strategy, creative and campaign delivery.

Key features

• Klaviyo Master Elite
• full-funnel eCommerce
• Based in Brooklyn
• Specialist team rather than a generalist marketing shop
• Hands-on execution: strategy, creative and campaign delivery

Pricing tiers

Lilo Social is a paid product. Custom monthly retainers, with its Klaviyo partner listing citing typical monthly budgets in the $5,000-$10,000+ range depending on scope and channel mix.

Pricing pages move often, so confirm the current figures with the vendor before you budget. The number worth modelling is not the licence fee on its own but the cost per delivered email once bounces, suppressed contacts and spam-foldered sends are taken out.

Ideal customer profile

• Best fit: Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.
• Where it sits in the stack: Agencies: eCommerce retention - klaviyo-led retention, lifecycle and sms teams for dtc brands.
• Budget profile: Paid - suited to teams comfortable with this commercial model.
• Probably not for you if: retainer pricing - not a self-serve tool would block your team.

What it connects to

Lilo Social is commonly wired into Klaviyo, Shopify, Shopify Plus, WooCommerce, Meta Ads, Google Ads and SMS platforms. Check that the specific objects and events you rely on are covered, not just that a logo appears on the integrations page - shallow connectors are a frequent source of rework.

Where it falls short

No tool in this space is complete on its own. With Lilo Social the trade-offs to plan around are retainer pricing - not a self-serve tool; deliverability and sending reputation usually stay your responsibility. None of these are reasons to avoid it - they are the gaps another layer of your stack needs to fill.

Because retention sits alongside paid acquisition and creative as one of several service lines, brands wanting an email-only specialist should confirm the size and seniority of the dedicated Klaviyo team assigned to their account.

A useful test before committing: send a real campaign through your intended setup, then check where it actually lands across Gmail, Outlook, Yahoo and your customers' corporate filters. Tooling that looks identical on a feature list often behaves very differently once reputation and authentication are involved.

The essentials

Category

Agencies: eCommerce retention

Pricing model

Paid

Vendor

www.lilosocial.com

G2 rating

Not listed

Best for

Brands looking for an agency partner for Klaviyo-led retention and lifecycle work for DTC and eCommerce brands.

Works alongside Warmy

Yes - warm-up, placement, DMARC

How it fits a deliverability stack

Deliverability is decided by four things: the reputation of the sending domain and mailbox, the quality of the list, correct SPF, DKIM and DMARC authentication, and proof of where mail actually lands. Lilo Social covers part of that picture. The mistake most teams make is buying four separate products for those four jobs and still having no single place that tells them whether the last campaign reached the inbox.

Warmy runs warm-up, inbox placement testing, email verification and DMARC monitoring as one platform, which is why Lilo Social usually sits alongside it rather than against it: it keeps doing what it is good at, while reputation, placement and authentication are handled in one loop.

Deliverability and list-health practices are folded into its Klaviyo account management rather than sold as a separate service.