MailUp

Key points

• Category: Email marketing & ESPs
• Pricing: Free trial
• Best for: Teams running marketing, lifecycle or transactional email.
• Campaign and automation builder
• Segmentation and audience management
• Delivery and engagement reporting

What MailUp is

MailUp is an Italian email and SMS marketing platform, part of Growens, serving over 10,000 customers with a distinctive pay-per-speed pricing model rather than pricing by list size. Unlimited sends and unlimited contacts are included on every plan, with cost instead tied to sending speed and edition tier.

The platform covers a drag-and-drop editor with an AI assistant for copy, marketing automation workflows across email, SMS, Messenger and Telegram, A/B testing, an accessibility checker, and SMTP+ for transactional sending from ecommerce or CRM systems. A Deliverability Suite offers accreditations and consulting for high-volume senders.

It sits in the email marketing & esps part of an email stack - campaign, lifecycle and transactional sending platforms. In practice it is the right pick when your priority is: teams running marketing, lifecycle or transactional email.

What it does well

The capabilities teams rely on most are campaign and automation builder, segmentation and audience management, delivery and engagement reporting. Taken together these cover the day-to-day work in this category, and they are the features worth testing during a trial rather than reading about.

The unlimited-contacts, speed-based pricing model is a genuine differentiator for organizations with large lists that have outgrown per-subscriber pricing tiers on platforms like Mailchimp, and EU data hosting suits GDPR-conscious teams.

In real use the strongest points people report are one place for audience, content and sending; established deliverability infrastructure.

Key features

• Campaign and automation builder
• Segmentation and audience management
• Delivery and engagement reporting
• One place for audience, content and sending
• Established deliverability infrastructure

Pricing tiers

MailUp is a free trial product. Plans run Starter, Plus, Premium and Enterprise, starting around €48/month billed annually for the Starter edition with a base sending speed of 2,000 emails/hour, extendable for an added cost; pricing does not increase with contact list growth.

Pricing pages move often, so confirm the current figures with the vendor before you budget. The number worth modelling is not the licence fee on its own but the cost per delivered email once bounces, suppressed contacts and spam-foldered sends are taken out.

Ideal customer profile

• Best fit: Teams running marketing, lifecycle or transactional email.
• Where it sits in the stack: Email marketing & ESPs - campaign, lifecycle and transactional sending platforms.
• Budget profile: Free trial - suited to teams comfortable with this commercial model.
• Probably not for you if: shared sending infrastructure means neighbours affect reputation would block your team.

What it connects to

MailUp is commonly wired into Shopify, WooCommerce, Salesforce, Zendesk, Facebook Messenger, Telegram, Zapier and Magento. Check that the specific objects and events you rely on are covered, not just that a logo appears on the integrations page - shallow connectors are a frequent source of rework.

Where it falls short

No tool in this space is complete on its own. With MailUp the trade-offs to plan around are shared sending infrastructure means neighbours affect reputation; platform reporting rarely shows true inbox placement. None of these are reasons to avoid it - they are the gaps another layer of your stack needs to fill.

The interface feels dated compared to newer competitors, and the speed-based model takes some adjustment for marketers used to thinking in subscriber tiers; there is no free plan to test the platform first.

A useful test before committing: send a real campaign through your intended setup, then check where it actually lands across Gmail, Outlook, Yahoo and your customers' corporate filters. Tooling that looks identical on a feature list often behaves very differently once reputation and authentication are involved.

The essentials

Category

Email marketing & ESPs

Pricing model

Free trial

Vendor

www.mailup.com

G2 rating

Not listed

Best for

Teams running marketing, lifecycle or transactional email.

Works alongside Warmy

Yes - warm-up, placement, DMARC

How it fits a deliverability stack

Deliverability is decided by four things: the reputation of the sending domain and mailbox, the quality of the list, correct SPF, DKIM and DMARC authentication, and proof of where mail actually lands. MailUp covers part of that picture. The mistake most teams make is buying four separate products for those four jobs and still having no single place that tells them whether the last campaign reached the inbox.

Warmy runs warm-up, inbox placement testing, email verification and DMARC monitoring as one platform, which is why MailUp usually sits alongside it rather than against it: it keeps doing what it is good at, while reputation, placement and authentication are handled in one loop.

MailUp offers a dedicated Deliverability Suite with accreditations and personalized consulting, positioning deliverability as a paid, consultative service rather than a fully self-serve feature.