Keap

Key points

• Category: Email marketing & ESPs
• Pricing: Free trial
• Best for: Teams running marketing, lifecycle or transactional email.
• Campaign and automation builder
• Segmentation and audience management
• Delivery and engagement reporting

What Keap is

Keap, formerly Infusionsoft, is an all-in-one small-business platform bundling CRM, sales pipeline, marketing and sales automation, email marketing, US text messaging, landing pages, appointments, quoting, invoicing and native payments. It's built for businesses that want one system covering contact relationships through to getting paid.

The automation engine, inherited from Infusionsoft, supports both simple 'Easy Automations' for routine tasks and advanced branching campaigns built from pre-designed blueprints for lead nurture, review requests and billing follow-up. Contact management includes tagging, lead scoring, custom fields and automation history showing exactly where each contact sits in a sequence.

It sits in the email marketing & esps part of an email stack - campaign, lifecycle and transactional sending platforms. In practice it is the right pick when your priority is: teams running marketing, lifecycle or transactional email.

What it does well

The capabilities teams rely on most are campaign and automation builder, segmentation and audience management, delivery and engagement reporting. Taken together these cover the day-to-day work in this category, and they are the features worth testing during a trial rather than reading about.

The automation engine's branching logic and pre-built campaign blueprints remain one of the more sophisticated small-business automation systems on the market, bundled with a native CRM and payments rather than requiring separate tools.

In real use the strongest points people report are one place for audience, content and sending; established deliverability infrastructure.

Key features

• Campaign and automation builder
• Segmentation and audience management
• Delivery and engagement reporting
• One place for audience, content and sending
• Established deliverability infrastructure

Pricing tiers

Keap is a free trial product. Keap now sells a single plan at $299/month billed monthly, or effectively $249/month billed annually, covering 1,500 contacts and 2 users; a mandatory implementation fee (reduced to around $500) applies, and extra seats and contact growth cost more.

Pricing pages move often, so confirm the current figures with the vendor before you budget. The number worth modelling is not the licence fee on its own but the cost per delivered email once bounces, suppressed contacts and spam-foldered sends are taken out.

Ideal customer profile

• Best fit: Teams running marketing, lifecycle or transactional email.
• Where it sits in the stack: Email marketing & ESPs - campaign, lifecycle and transactional sending platforms.
• Budget profile: Free trial - suited to teams comfortable with this commercial model.
• Probably not for you if: shared sending infrastructure means neighbours affect reputation would block your team.

What it connects to

Keap is commonly wired into Gmail, Outlook, Zapier, Stripe, PayPal, QuickBooks, WordPress and Shopify. Check that the specific objects and events you rely on are covered, not just that a logo appears on the integrations page - shallow connectors are a frequent source of rework.

Where it falls short

No tool in this space is complete on its own. With Keap the trade-offs to plan around are shared sending infrastructure means neighbours affect reputation; platform reporting rarely shows true inbox placement. None of these are reasons to avoid it - they are the gaps another layer of your stack needs to fill.

The single-plan pricing model roughly doubled the effective entry price after Thryv's acquisition, implementation is required rather than optional, and the platform carries a real learning curve for teams new to marketing automation.

A useful test before committing: send a real campaign through your intended setup, then check where it actually lands across Gmail, Outlook, Yahoo and your customers' corporate filters. Tooling that looks identical on a feature list often behaves very differently once reputation and authentication are involved.

The essentials

Category

Email marketing & ESPs

Pricing model

Free trial

Vendor

keap.com

G2 rating

Not listed

Best for

Teams running marketing, lifecycle or transactional email.

Works alongside Warmy

Yes - warm-up, placement, DMARC

How it fits a deliverability stack

Deliverability is decided by four things: the reputation of the sending domain and mailbox, the quality of the list, correct SPF, DKIM and DMARC authentication, and proof of where mail actually lands. Keap covers part of that picture. The mistake most teams make is buying four separate products for those four jobs and still having no single place that tells them whether the last campaign reached the inbox.

Warmy runs warm-up, inbox placement testing, email verification and DMARC monitoring as one platform, which is why Keap usually sits alongside it rather than against it: it keeps doing what it is good at, while reputation, placement and authentication are handled in one loop.

Keap handles email sending as part of its bundled platform rather than as a specialized ESP, so dedicated deliverability tooling and reporting are less deep than standalone email marketing platforms.