Horizontal Digital

Key points

• Category: Agencies: enterprise ESP & CRM
• Pricing: Paid
• Best for: Brands looking for an agency partner for enterprise marketing cloud and CRM implementation work.
• Salesforce & Sitecore experience consultancy
• Based in US

What Horizontal Digital is

Horizontal Digital is a digital experience consultancy specializing in customer experience strategy, design and technology implementation, with strong practices around Salesforce, Adobe and Sitecore platforms including Marketing Cloud email journey and CRM integration work. It serves large enterprises in healthcare, financial services, insurance and manufacturing.

Its engagement model blends UX/CX strategy work with hands-on platform implementation, often helping clients redesign digital customer journeys that include email and lifecycle marketing touchpoints as part of a broader experience transformation. Projects are typically multi-month consulting engagements with dedicated client teams.

It sits in the agencies: enterprise esp & crm part of an email stack - implementation partners for salesforce marketing cloud, braze, iterable and marketo. In practice it is the right pick when your priority is: brands looking for an agency partner for enterprise marketing cloud and crm implementation work.

What it does well

The capabilities teams rely on most are salesforce & sitecore experience consultancy, based in us. Taken together these cover the day-to-day work in this category, and they are the features worth testing during a trial rather than reading about.

Strong dual expertise across both Salesforce and Adobe/Sitecore ecosystems lets it support enterprises with mixed or migrating martech stacks.

In real use the strongest points people report are specialist team rather than a generalist marketing shop; hands-on execution: strategy, creative and campaign delivery.

Key features

• Salesforce & Sitecore experience consultancy
• Based in US
• Specialist team rather than a generalist marketing shop
• Hands-on execution: strategy, creative and campaign delivery

Pricing tiers

Horizontal Digital is a paid product. Project-based consulting and implementation fees scoped to platform and engagement complexity; pricing is customized and not publicly disclosed.

Pricing pages move often, so confirm the current figures with the vendor before you budget. The number worth modelling is not the licence fee on its own but the cost per delivered email once bounces, suppressed contacts and spam-foldered sends are taken out.

Ideal customer profile

• Best fit: Brands looking for an agency partner for enterprise marketing cloud and CRM implementation work.
• Where it sits in the stack: Agencies: enterprise ESP & CRM - implementation partners for salesforce marketing cloud, braze, iterable and marketo.
• Budget profile: Paid - suited to teams comfortable with this commercial model.
• Probably not for you if: retainer pricing - not a self-serve tool would block your team.

What it connects to

Horizontal Digital is commonly wired into Salesforce Marketing Cloud, Adobe Experience Manager, Sitecore, Microsoft Dynamics 365, Snowflake and Salesforce Data Cloud. Check that the specific objects and events you rely on are covered, not just that a logo appears on the integrations page - shallow connectors are a frequent source of rework.

Where it falls short

No tool in this space is complete on its own. With Horizontal Digital the trade-offs to plan around are retainer pricing - not a self-serve tool; deliverability and sending reputation usually stay your responsibility. None of these are reasons to avoid it - they are the gaps another layer of your stack needs to fill.

Consulting-led delivery model means longer engagement timelines and higher cost compared to smaller specialized execution shops.

A useful test before committing: send a real campaign through your intended setup, then check where it actually lands across Gmail, Outlook, Yahoo and your customers' corporate filters. Tooling that looks identical on a feature list often behaves very differently once reputation and authentication are involved.

The essentials

Category

Agencies: enterprise ESP & CRM

Pricing model

Paid

Vendor

www.horizontaldigital.com

G2 rating

Not listed

Best for

Brands looking for an agency partner for enterprise marketing cloud and CRM implementation work.

Works alongside Warmy

Yes - warm-up, placement, DMARC

How it fits a deliverability stack

Deliverability is decided by four things: the reputation of the sending domain and mailbox, the quality of the list, correct SPF, DKIM and DMARC authentication, and proof of where mail actually lands. Horizontal Digital covers part of that picture. The mistake most teams make is buying four separate products for those four jobs and still having no single place that tells them whether the last campaign reached the inbox.

Warmy runs warm-up, inbox placement testing, email verification and DMARC monitoring as one platform, which is why Horizontal Digital usually sits alongside it rather than against it: it keeps doing what it is good at, while reputation, placement and authentication are handled in one loop.