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With over 100 billion emails sent every day, ISPs such as Gmail and Yahoo are receiving an overwhelming amount of spam messages so they've been tightening their filters on what types of email campaigns get through and which ones don't.
But don’t worry - there is a solution! In this article we'll discuss why your Amazon SES based emails might be ending up in your subscribers' spam folders and provide you with powerful tips & tricks that can help you overcome these issues.
So let's dive in and find out how to get your Amazon SES messages where they belong – into people's inboxes!
Amazon SES is a powerful email service that allows businesses to send high-volume email campaigns to their subscribers. It is reliable, scalable, and cost-effective. However, emails sent via Amazon SES may end up in the spam folder, reducing the effectiveness of your email marketing campaign. This is a common problem that many businesses face, but there are ways to fix it.
There are several reasons why emails sent via Amazon SES may go to spam. Here are some of the most common ones:
1. Lack of authentication
One of the most common reasons for emails sent via Amazon SES going to spam is the lack of authentication. Emails that are not authenticated are more likely to be marked as spam by email providers. Authentication helps email providers verify that the email is coming from a legitimate sender and not a spammer. Amazon SES provides three types of authentication: SPF, DKIM, and DMARC. It's important to set up all three to ensure that your emails are authenticated properly.
2. Low email engagement rates
Email engagement rates are a critical factor in determining whether your emails end up in the spam folder or the inbox. Email providers like Gmail and Yahoo use engagement rates to determine whether an email is spam or not. Emails with low engagement rates are more likely to be marked as spam. To improve your engagement rates, you should focus on improving your email content quality, making sure that your emails are relevant and valuable to your subscribers.
3. Poor email content quality
Emails that are poorly designed or have low-quality content are more likely to be marked as spam. Email providers use content filters to determine whether an email is spam or not. You should avoid using spam trigger words and phrases in your email content and keep a good balance between images and text.
4. Bad sending reputation
Your sending reputation is an essential factor in determining whether your emails go to spam or not. If you have a bad sending reputation, your emails are more likely to be marked as spam. There are several ways to improve your sending reputation, such as monitoring feedback loops, removing inactive subscribers, and improving your email engagement rates.
5. Email infrastructure issues
Finally, email infrastructure issues can also cause your emails to go to spam. You should make sure that your email server is configured properly, that your email list is clean and up-to-date, and that you test your emails before sending them out.
As an Amazon SES user, there may come a time when you notice that your emails are going to spam. This can be frustrating, as it not only affects the success of your email campaign, but it also damages your sending reputation. Fortunately, there are a few steps that you can take to fix this issue.
First and foremost, it is essential to set up authentication for your email account. This includes SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). These protocols provide validation for your email and give it the necessary authentication to bypass email filters.
One of the contributing factors to email going to spam is poor engagement rates. As such, it is crucial to monitor your email engagement rates and take steps to improve them. This includes optimizing subject lines, sending frequency, sending relevant content, and personalizing your emails.
Another critical aspect of email marketing is the content quality. Ensure that the emails you send to your subscribers are relevant to them, well-written, and free of grammatical errors. Moreover, avoid using spam-triggering words and phrases that are likely to send your emails directly to the spam folder.
Your sending reputation is also a pivotal factor in the success of your email marketing campaigns. Make sure to monitor feedback loops, remove inactive subscribers, and maintain a high level of sending quality. This will not only prevent your emails from going to spam, but it will also improve your overall email deliverability.
Lastly, check and fix any email infrastructure issues that may be contributing to your email going to spam. This includes having a proper email server setup, ensuring your IP address is not on any blacklists, and monitoring your sending limits. By following these steps, you can fix Amazon SES emails going to spam and ensure that your email campaigns are successful.
Here are some additional tips to prevent your emails from going to spam:
1. Keep your email list clean and up-to-date
Remove inactive subscribers regularly and keep your email list up-to-date. This will help you maintain a good sending reputation and ensure that your emails are not marked as spam.
2. Test your emails before sending them out
Make sure that you test your emails before sending them out. This will help you identify any issues with your email content or infrastructure before you send them out to your subscribers.
3. Use a reliable email service provider (ESP)
Using a reliable email service provider (ESP) like Amazon SES can help you maintain a good sending reputation and ensure that your emails are delivered to your subscribers' inboxes.
4. Avoid spam trigger words and phrases in email content
Avoid using spam trigger words and phrases like "buy now," "free," and "limited time offer" in your email content. These words and phrases are more likely to trigger spam filters and cause your emails to go to spam.
5. Keep a good balance between images and text in emails
Make sure that you keep a good balance between images and text in your emails. Emails with too many images and too little text are more likely to be marked as spam.
If you are experiencing email deliverability issues with Amazon SES, one solution is to warm up your email using the powerful tool, Warmy.io.
Warmy.io is a proven software that helps businesses and individuals warm up their email addresses to avoid being labeled as spammers. Essentially, it helps establish the reputation of your email address so that it is trusted and recognized by email clients.
With Warmy.io, you can create a detailed plan that is customized to your specific needs and requirements. This plan will include a warming schedule designed to gradually increase email sending volume, as well as instructions for monitoring the email deliverability metrics.
The gradual increase of email volume is crucial when warming up your email address because sudden spikes in email sending can trigger the spam filters.
Warmy.io will provide you with the necessary guidance, including best practices for email content and segmentation, to help ease your email reputation into steady delivery while maintaining your IP address or domain reputation. Warmy.io's team of experts will also monitor your email performance and provide you with regular feedback.
Warmy.io is the go-to solution for warming up your email address and avoiding spam filters. Try Warmy.io for free
Amazon SES is a powerful email service that can help businesses reach out to their customers and generate leads. However, emails sent via Amazon SES may end up in the spam folder, reducing the effectiveness of your email marketing campaign.
By setting up authentication, monitoring engagement rates, improving email content quality, improving sending reputation, and checking email infrastructure issues, you can prevent your emails from going to spam and increase the effectiveness of your email marketing campaign.
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