Deliverability and inboxing tips in 2023Register now
The more follow-ups in your cold email campaign, the more successful it is.
Not following up can cost you
In the world of business people, it is not enough to be just an expert in your field, it is important to know the rules of conduct and be able to build relationships in a business environment, including through emails
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Engage with a new lead so that they have more interest in your business. Try to break the ice between you
Time: 2 days
1-2 days after presenting your product in «Introduction» message, write a follow-up message. For example, thank you for your time or discuss the client's pain points
Time: 2 days
Since it is not always possible to contact the owner or director of the company directly, you need to take the time to familiarize the rest of the employees with the product. Give the client enough time to discuss the deal with the team
Time: 3 days
It happens that the user is not very interested in your offer. But there are still ways to reconnect. You can offer additional resources or even a discount on a product
Time: 7 days
If there was no response to your series of follow-up emails, then you should say goodbye to a potential client. The last email might be a message that you are removing him from your customer base
The essence of follow-up messages is not persistence, which can annoy the client. It is necessary to attract the client, not scare him away. Your emails should contain a call to action and a proposal that should be as concise and clear as possible. Keep in mind that your prospects may be busy people who may receive dozens of emails a day. Save your and others' time.
It's always a good idea to add snippets to the body and subject line of your email. By addressing by name, you increase the chances that your message will be received by the interested person, as well as increase the effectiveness of your actions, which is more likely to lead to the desired result.
When writing an email, you should assume that the person does not remember you or your offer. Try to unobtrusively and briefly recall where you met (for example, at an exhibition) or about the offer that you made in the first letter. Highlight moments so that the person remembers you.
Remember that you are a professional. Your client is not. Therefore, it is worth creating and maintaining the image of an expert so that the recipient has confidence in you. Use terms that are specific to your industry. Also, do not forget about literacy and readability. The message should be easy to read and free of grammatical errors.
To increase the speed of response to your emails, send emails during business hours, and be sure to check the recipient's time zone. Also, pay attention to what days messages receive the maximum response. If you send aen email to corporate mailbox on Sunday, you will have very little chance of getting a quick response.
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