Email deliverability guide
Implement these tips to make your email channel reliable!
DKIM/DMARC/SPF
These digital signatures confirm you had permission to send the email. Without them, the receiving server assumes you are a fraud.
Unique content
Use Spintax to make every single email being sent unique. A/B testing is important for this reason too.
Domain tracking
Never use the platform's link tracking. Set up your own via your DNS. Not tracking links at all is still best.
Strict lists
Do not send to your Do Not Contact List. If you are reported as spam a few times, your deliverability will be decreased.
No images
Avoid images where possible (including in your signature). If you must, include images from your 2nd/3rd email.
