B2B
cold emailer's guide
B2B cold emailer's guide
Implement these tips to make your email channel reliable!
01
Share email provider
Avoid using AWS SES and Mailgun for cold emailing, as they are designed for opt-in emails. Instead, consider using Google, Microsoft, or Zoho
02
Rotate inboxes & Use several domains
To increase sending limits, utilize multiple inboxes by setting up 4-5 inboxes per domain and leveraging an unlimited number of domains. It's essential to regularly refresh domains that exhibit low performance to maintain optimal efficiency. We have created a mailbox calculator that allows you to determine the number of mailboxes and domains needed for your sending requirements
03
Email authentication
Ensure that your SPF/DKIM/DMARC is in place. These digital signatures confirm that you had permission to send the email. Without them, the receiving server may assume you are a fraud
04
Warm-up mailboxes
Warm up your email campaign for 2 weeks with Warmy, which automatically adjusts the number of warm-up emails and determines the optimal reply rate. After this initial phase, aim for a steady increase in the number of emails per day, while Warmy’s AI engine continues to set the ideal reply rate each day throughout your campaign
05
Boost email deliverability
To maintain high deliverability, avoid sending emails to your 'Do Not Contact' list, as being reported as spam can damage your reputation. Maintain consistent sending patterns by gradually increasing and decreasing your email volume, and always use email validation tools to check your recipient lists and keep your database clean. Prioritize aiming for a reply rather than a click. Respond to all unsubscribe requests to confirm that you will no longer contact them
06
Personalisation & Unique content
Unique emails are more likely to be delivered, and personalization can positively impact open and reply rates, thereby enhancing deliverability. Equally important is your subject line, as it’s the first thing recipients see and significantly influences open rates. Utilize Spintax to make each email unique and conduct A/B testing to optimize performance
07
Use plain text
Plain text emails generally have a higher delivery rate compared to HTML emails. However, even when composing in a standard email editor, the email will still be sent as HTML. To improve delivery rates, try to use more text rather than excessive HTML in your emails
08
SPAM words
Refrain from using spam-triggering words whenever possible, and review each email before adding it to your sequence. For assistance, check out our Free Template Checker
09
Managing email content for optimal deliverability
Minimize the use of images, including in your email signature, and consider adding them only in your second or third email if necessary. Unsubscribe links can lower deliverability rates but, on the other hand, are mandatory for bulk senders. They help reduce the risk of your emails being marked as spam. Additionally, limit the use of links to one per email, including those in signature
10
Email sending limits & Consistency
If you are sending from an inbox, limit your daily emails to 50-100 and distribute them evenly throughout the day. Maintain consistent sending patterns by gradually increasing and decreasing your email volume
Quick Tips
What is B2B Cold Emailing?
B2B cold emailing is the practice of sending unsolicited emails to businesses or professionals with whom you have no prior relationship, aiming to initiate a conversation or establish a business opportunity. Unlike spam, B2B cold emails are targeted and personalized, focusing on offering value and relevance to the recipient. This approach is commonly used in sales, lead generation, and networking to reach potential clients, partners, or influencers within specific industries or markets
When to use B2B Cold Emailing
B2B cold emailing is most effective when you need to connect with specific businesses or decision-makers who are not responding to other marketing channels. It is particularly useful for generating leads, building partnerships, and introducing new products or services in the B2B sector. Use B2B cold emailing when expanding into new markets, targeting niche industries, or reaching out to key stakeholders where direct, personalized communication can create significant impact
B2B Cold Emailing Templates
Utilizing B2B cold emailing templates can streamline your outreach efforts while ensuring consistency and professionalism. Templates should include essential elements such as a compelling subject line, a personalized greeting, a clear and concise message, and a strong call-to-action. It's important to customize each template to align with the recipient's industry, role, and specific needs, making the email feel tailored and relevant. Templates also facilitate A/B testing to determine the most effective messaging strategies
Optimal Times to Send B2B Cold Emails
The timing of your B2B cold emails can greatly influence their success rate. Research indicates that the best times to send B2B cold emails are typically mid-week, from Tuesday to Thursday, avoiding Mondays and Fridays when business inboxes are either too full or less monitored. Within these days, aim for mid-morning (around 10 AM) or early afternoon (around 2 PM), as these times coincide with common work breaks when recipients are more likely to check their emails
How Domain Reputation Impacts B2B Cold Emailing
Your domain reputation is crucial in B2B cold emailing, as it directly affects email deliverability and open rates. A poor domain reputation can lead to your emails being flagged as spam, reducing their chances of reaching the recipient's inbox. To maintain a strong domain reputation, implement best practices such as authenticating your emails with SPF, DKIM, and DMARC, avoiding spammy content, and regularly cleaning your email list to remove inactive or invalid addresses
Technical Checks for Maximum Deliverability in B2B Cold Emailing
Before sending B2B cold emails, conduct several technical checks to ensure high deliverability. Verify your domain's health score to avoid blacklists, and ensure proper configuration of SPF, DKIM, and DMARC records to authenticate your emails. Use tools to check for and resolve any DNS issues, and monitor your sending IP reputation. Regularly test email deliverability and adjust as needed to maintain optimal performance and avoid spam filters
How to write Effective B2B Cold Emails
Writing effective B2B cold emails involves crafting a message that captures attention and prompts action. Start with a personalized subject line and greeting, followed by a concise, value-driven body that addresses the recipient's business needs or pain points. Use a clear and persuasive call-to-action to guide the recipient towards the desired response. Keep the tone professional and relevant to the industry, and ensure your email is free of jargon and grammatical errors
Benefits of B2B Cold Emailing
B2B cold emailing offers several benefits, including cost-effectiveness, scalability, and direct access to potential clients or partners. It allows for personalized outreach, increasing the chances of engagement compared to other marketing methods. B2B cold emailing can also provide valuable insights through feedback and responses, helping to refine your approach and improve targeting. When executed correctly, it can build new business relationships and drive significant growth
B2B Cold Emailing Statistics
B2B cold emailing, when done right, can yield impressive results. Studies show that personalized B2B cold emails have a great open rate and response rates. Including a call-to-action can boost response rates by up to 10%. Additionally, emails sent to smaller, targeted lists tend to perform better than mass emails. These statistics highlight the importance of personalization and strategic targeting in B2B cold emailing campaigns
Preparing Your Domain for B2B Cold Emailing
Preparing your domain for B2B cold emailing involves several steps to ensure credibility and deliverability. Start by warming up your domain gradually, sending small batches of emails to build a positive sending reputation. Authenticate your domain with SPF, DKIM, and DMARC records to enhance security and trust. Regularly monitor your domain's health and resolve any issues promptly. Consistently clean your email list to maintain high engagement rates and avoid spam complaints
How to write Follow-Up Emails in B2B Cold Emailing
Follow-up emails are essential in B2B cold emailing campaigns to increase response rates. Write concise, polite, and persistent follow-ups that remind the recipient of your previous email and reiterate the value you offer. Space them out appropriately, typically 3-7 days apart, and vary the content slightly to maintain interest. Personalize each follow-up to show genuine interest and adapt your message based on any interactions or feedback received
