LashBack Unsubscribe Blacklist: What It Is and How to Get Delisted
Have you heard of the LashBack Unsubscribe Blacklist (UBL)? If you’re working in email marketing, it’s something you should know about. The UBL is a blacklist that can hurt your email deliverability. It’s specifically for companies that don’t respect unsubscribe requests, listing IP addresses that send emails to people who opted out. Why does this […]
Managing Multiple Email Identities with Aliases A Guide for Better Email Deliverability
Multiple email identities can be appealing. It makes your business, or professional profile presentable. Besides its aesthetic potential, multiple email identities can also be an effective system to effectively communicate with different audiences. However, acquiring various main email accounts can be time consuming and may result in mismanagement of email communication. This is why various […]
Lead scoring 101: Converting email engagement to actionable insights
In this competitive business environment, where email marketing has become such a major channel for marketing communication, understanding the behavior of your audience, is key. Lead scoring is a way to determine the quality of a lead, usually based on their interaction through an email channel. Establishing a clear hand-off process from marketing to sales […]
Conquering the Inbox: Leveraging ESPs and ISPs for Maximum Reach
The ability to effectively reach and engage customers through email is a critical element of modern business strategy. Central to this endeavor are Email Service Providers (ESPs) and Internet Service Providers (ISPs). These two entities, while distinct, work hand-in-hand to shape the landscape of email marketing. ESPs, like Mailchimp and SendGrid, provide businesses with the […]
Localization of email newsletters
In an era where global communication is more accessible than ever, businesses are recognizing the importance of speaking directly to their audience’s unique cultural and linguistic preferences. Email newsletters, a cornerstone of modern marketing, are no exception. By localizing these communications, companies can foster deeper connections, ensuring their messages resonate on a personal level with […]
Mailchimp Bounced Emails: How to Fix Hard Bounces and Improve Deliverability
One of the major challenges in email marketing success is email bounces which is a common problem for anyone using Mailchimp. An email bounce occurs when the email cannot be delivered to the recipient’s inbox for technical, address, or other reasons. Anyone looking to do things better to sustain communication with the audience must know […]
Maximizing Your Email Campaigns: How to Choose the Right ESP
Do you run a business and find yourself struggling to craft effective email campaigns for your customers? Have you yet to decide on an email service provider (ESP) that can help maximize the success of your communications strategy? You’re not alone! It’s hard to know which ESP best suits your needs—whether it’s features, pricing, support […]
Signature Builder Tools: What They Are & How to Use Them to Look More Credible
First impressions count in cold outreach. From your subject line to your sign-off, everything in the email you send to a potential lead is being put under the microscope. Sales reps spend around 21% of their day writing emails, which is a reflection of how much people value good copywriting. But there’s an often-forgotten element that […]
The Definitive Guide to SPF in Email
Email has become an essential communication tool for individuals and businesses alike. However, with the rise of email spam and phishing attacks, it has become crucial to ensure the authenticity and deliverability of email messages. This is where Sender Policy Framework (SPF) comes into play. SPF is an email authentication protocol designed to combat email […]
Top 10 Email Deliverability Tools [Deliverability Check Paid+Free]
Understanding the challenges of email deliverability is the first step towards optimizing your email campaigns. This is where email deliverability tools come into play, offering a beacon of hope for businesses aiming to improve their email performance. These tools are designed to navigate the complex landscape of email protocols, spam filters, and ever-changing regulations, providing […]
