Email Warmup Tools and Strategies for Cold Outreach
Email warmup is possibly the real unsung hero of cold email outreach. It is very easy for sales and marketing teams to become so engaged in generating the most perfect email content possible, creating the perfect segment, and running A/B tests like there’s no tomorrow. But all of these efforts will be for naught without […]
How to Use PTR Records to Improve Email Warmup and Deliverability
Implementing an effective email outreach program, sending marketing campaigns, or initiating customer communications are vital for email deliverability. Employing email warmup services, such as Warmy.io is a critical component to help establish a positive sender reputation and credible email account. However, one of the overlooked aspects of ensuring a credible and reputable email is a […]
How to increase Click to open rate (CTOR)?
Are you struggling with a low click-to-open rate (CTOR) in your email campaigns? You’re not alone – many email marketers face this challenge. Fortunately, there are proven strategies to boost CTOR and maximize your email marketing efforts. In this guide, we’ll explore how segmentation, personalization, and optimized layouts can make a big difference. By implementing […]
Lead Generation Landing Pages
Are you looking to grow your business? You may want to consider creating lead generation landing pages. Lead Generation Landing Pages are specially designed webpages that capture leads and vital information from potential customers through the use of forms, surveys, or other methods. This kind of page revolutionizes your marketing process by allowing you to […]
SPF, DKIM, and DMARC: What They Are and Why You Should Care
Imagine this: It’s that time of day where you open your email marketing platform’s dashboard to check the numbers. You see your open rates are unexpectedly low. Some recipients report that your emails landed in their spam folders—or worse, never arrived at all. Picture this: You open the dashboard of your email marketing platform and […]
The Perfect Cold Email Schedule Timing, Frequency & Follow-Ups
Timing is everything when it comes to cold email outreach. An email can be perfectly composed but it won’t be effective if it’s sent at the wrong time. Meanwhile, the right schedule can greatly increase your open and response rate. But, when should you send those emails, when should you follow up and when do you […]
Useful email content. Examples
Are you struggling to know what type of content should be included in your emails? Everyone knows how important emails can be for making connections, but with so much competition online, it’s essential that every email counts. That’s why having helpful and engaging content is more important than ever! In this blog post, we will […]
What is an Automatic Email Thread? Best Practices
Have you ever been part of a group chat where messages on a particular topic flow in a sequence? An email thread works in much the same way. At its core, an email thread is a series of related emails, grouped together based on a common subject line. It’s like a storyline, where each email […]
What is Affiliate Marketing – A Free Virtual Event?
Are you considering getting into the world of affiliate marketing but have no idea where to start? Do you want to use it as an additional source of income, but don’t know which companies are legit and will give you the best bang for your buck? Well, then this is the perfect opportunity for you! […]
What Is SPF Flattening and How It Can Simplify Your SPF Records Without Losing Functionality
Lack of proper email authentication is one of the reasons why your emails are being sent to spam. One of the most crucial authentication mechanisms for email is the Sender Policy Framework (SPF), a DNS record that prevents email spoofing — which is when scammers send messages that may appear as a legitimate email. It […]
