Continuing on an important and interesting topic that affects the email deliverability of your emails.

 

In the previous article, we looked at How to check IP reputation? IP blacklists Be sure to check out this article.

 

In this article, we will take a step-by-step look at what to do if your IP got into one or several blacklists.

 

If you notice that the delivery rates in the inbox began to deteriorate sharply - you need to check if your domain or IP address is blacklisted.

 

List of the most famous blacklists:

 

✔ BRBL

✔ DNSBL

✔ MultiRBL

✔ Spamcop

✔ Spamhaus

✔ SURBL

 

Blacklists use spam traps. We have blog posts on this topic:
1. What is a spam trap?
2. How to deal with spam traps?

 

The best way to avoid falling into the trap is to work with your email list. You only need to send emails to valid addresses that you have collected yourself.

 

Removing an IP from a blacklist can be a complicated process, depending on the type of blacklist and the reason why it was added in the first place. Generally speaking, when an IP is placed on a blacklist, it is because that IP has been associated with malicious activity or spam. In order to remove this IP from the blacklist, it is necessary to take steps to address the issue that caused it to be blacklisted initially.

 

To start with, it is important to analyze why the IP was placed on the blacklist in the first place. The exact course of action for removing an IP from a blacklist can vary greatly depending on what caused it to be blocked in the first place. For example, if malware or viruses were found on a server associated with that IP address, then additional security protocols would need to be implemented. If suspicious emails were sent out using that IP address then processes should be put into place to ensure they are not repeated in the future.

 

Once these steps have been taken and any potential threats have been remedied, some providers will allow users to contact them directly and request their removal from the list. Note though that this process can take time due to the manual nature of review - and may involve providing evidence or proof that actions have been taken to rectify any issues which lead to being blacklisted.

 

Ultimately, understanding why an IP was blacklisted in the first place is key for determining how best to proceed with getting removed from lists quickly and effectively - as well as ensuring nothing else can cause further issues down the line.

 

 

So, if you checked and saw that your IP address is blacklisted, the first thing to do is to determine the reason.

 

Check your open rates, unsubscribe rates, and spam complaints. Do not forget to clean your base of old addresses and inactive subscribers. Also, each blacklist has an FAQ, which spells out the possible reasons for blocking. Check them out and fix any potential problems.

Only after you have eliminated the apparent reasons, it makes sense to write to technical support, and follow the blacklist instructions to resolve the issue. But this may not always work. 

 

Let's consider how to submit a request to remove your IP from the blacklist using the Spamhaus service as an example.

 

1. Open the Spamhaus website. In the Home tab, find the Blocklist Removal Center link and click on it.

 

2. Enter your IP address and domain. If the address is blacklisted, in the window that opens we see it in a red frame. Click on the link below the address. If the address is included in the black list, in the window that opens, we see it in a red frame. Click on the link below the address.

 

3. On the next page, click the Remove an IP from PBL button.

 

4. Confirm familiarization with the terms of service and click the Remove IP Address.

 

5. After that, a form will open, in which you need to specify:

 

- IP address;
- email;
- country;
- the type of address (static or dynamic);
- whether the IP address belongs to a PC (personal computer) or mail (mail server).

 

In the end, we press the Submit button and wait for the requested result.

 

This procedure is almost the same for other blacklists.

You can also wait. Almost all blacklist services are automatic, so if you don’t send spam for 2-3 weeks, your address will most likely be removed from the lists.

 

 

Email warmup service best choice to avoid getting to blacklists and improve your sender reputation.

 

It's important to understand the importance of getting off a spam blacklist, and how to avoid it in the first place. You can do this by regularly monitoring the reputation of your domain and improving it. The email warmup tool wills help with this. 

 

Our tool will show which blacklist your IP is in.

 

 

After that, start a gradual warm-up of your domain, this automatically increases the reputation of the domain and improves email deliverability in general.

 

Check out our email deliverability tool - Warmy