Mailbox Calculator: What It Is and Why Email Marketers Use It
For email marketers, here’s a common dilemma: Finding the balance between sending just the right amount of emails…
Email Marketing
How Many Mailboxes Do You Really Need for Email Outreach?
With all the focus on content, subject lines, and targeting, it seems that we usually overlook the role that…
Why Your Cold Email Strategy Needs a Mailbox Calculator
Cold email outreach is not just about writing the perfect message—it’s about the “machine” behind that message. The…
The Perfect Cold Email Schedule Timing, Frequency & Follow-Ups
Timing is everything when it comes to cold email outreach. An email can be perfectly composed but it…
The Power of a Great Email Signature in Building Trust
An email signature is not just a line with contact information at the end of your cold email,…
Words That Trigger Spam Filters | How to Fix Them
Spam trigger words are words and phrases like “Free,” “Act Now,” or “Guaranteed” that email spam filters flag…
SPF, DKIM, and DMARC: Everything you need to know
Imagine this: It’s that time of day where you open your email marketing platform’s dashboard to check the…
How a Template Checker Can Save Your Email Campaigns
We’re certain you’ve experienced this scenario too many times before. You’re looking forward to checking the open rates and clickthrough…
Best Email Marketing Platforms for SaaS Companies
Email marketing still reigns as one of the most powerful channels for nurturing prospects, leads, and customers for…
Email Domain Warmup for Cybersecurity: Timeline & Best Practices
TL; DR: Warming up an email domain for cybersecurity companies typically takes 2 to 6 weeks, and up…
Email Deliverability Benchmarks for Recruitment & HR
Email is a critical communication tool for recruitment and HR teams—whether you’re contacting candidates, following up on job offers…
Email Deliverability Benchmarks for Marketing Agencies
For marketing agencies sending email campaigns at volume, there are a few key metrics that matter most, when it…
