SSL and TLS Certificate Errors in Email Servers: How They Impact Deliverability
What if you were to send an important email—a client proposal, let’s say, or a security update, or internal memo—and it was rejected, marked as spam, or even intercepted? That’s where SSL/TLS encryption comes in. These protocols secure email traffic through data encryption and confirmation of the authenticity of mail servers. But SSL/TLS encryption doesn’t work […]
The Challenges of SMTP over IPv6: What You Need to Know Before Transitioning
SMTP (Simple Mail Transfer Protocol) has been the staple of email communication for the last couple of decades—forwarding messages over networks via the Internet Protocol, which has, until recently, been IPv4. But exhaustion of IPv4 addresses is gradually pushing businesses and email service providers to think about moving to SMTP over IPv6. It provides a nearly infinite […]
SMTP over IPv6: The Future of Email Servers and What It Means for Deliverability
The Simple Mail Transfer Protocol (SMTP)’s primary role is to make sure messages take the right path from senders to recipients. But with the world reeling with the internet boom, the traditional IPv4 system reached a point where it could no longer keep up. IPv4, the internet’s original addressing method, only has a limited number of […]
How to Boost Brand Recognition and Email Deliverability
While email marketing plays a key role in brand building, it has become more challenging than ever. Emails may go unnoticed among the others in the inboxes. Then there are phishing and spoofing attempts. And yes, the infamous spam folder and a thousand other challenges that businesses tackle every day. BIMI (Brand Indicators for Message Identification) […]
Why Implementing BIMI is a Game-Changer for Your Brand
In 2024, the number of sent and received emails reached 361.5 billion. Can you believe it? And this 2025, it is estimated to be 376.4 billion. The point is, you cannot make sure your email is seen, much less read. Assuming your email gets to the inbox at all, and there’s no guarantees of that either. That is […]
Maximizing Cold Email Impact: Social Proof and Email Deliverability
Can you remember the last thing you wanted to buy? Take a minute to think back to the moment leading up to the actual purchase. What did you do first? Chances are, you talked to people who made similar purchases. But knowing that someone bought the same thing (and is happy with their decision) is […]
What Is DNS Propagation and How to Minimize Its Impact on Email Deliverability
DNS records undergo modifications — such as SPF, DKIM, DMARC, MX, A records, or PTR records. These updates or modifications should propagate across global DNS servers, caching information a certain period before it refreshes. These modifications should not take longer than a few minutes to 48 hours. For rare and unusual circumstances these can take […]
How Email Warm Ups Transform Cold Outreaching
Content marketing and cold outreaching is a little like filing your taxes or going to the dentist. It may not be in the list of activities you wake up beaming with excitement for but if you ignore it, things will get worse. As appropriate as that comparison is, there are some notable differences. Taxes and […]
Managing Multiple Email Identities with Aliases A Guide for Better Email Deliverability
Multiple email identities can be appealing. It makes your business, or professional profile presentable. Besides its aesthetic potential, multiple email identities can also be an effective system to effectively communicate with different audiences. However, acquiring various main email accounts can be time consuming and may result in mismanagement of email communication. This is why various […]
How to Use SPF Flattening Tools to Optimize Your Email Deliverability
Email authentication is a vital procedure for maintaining high email deliverability. Having the slightest chance of your email authentication derailing can and will affect your reputation. One of the most important email authentication methods there is, the Sender Policy Framework (SPF), an authentication method confirming every email sent using your domain has full authorization by […]
