Warming up email = increasing your sales
Inna Sabada
by Inna Sabada
Warming up email = increasing your sales

Many people do not even think about the fact that profit depends on email deliverability and few people know that if you want your emails to be delivered to the Inbox folder, you need to warm up your email.


Email marketing has long been a well-known and highly used marketing channel, not only to generate new leads but also to keep in touch with your customers.


Many online stores or other companies constantly send emails to their subscribers with promotions, offers, etc., but not everyone knows that these emails very often end up in the spam folder and your customers do not even know about your offers.


There is a way out - use the tool to warm up your email and increase email deliverability.


Domain warming up is a gradual increase in the number of emails sent from a new domain or new IP address to increase reputation. It doesn't always have to be a new domain. Warming up a domain will help fix the reputation of a domain if it has already been corrupted.


Warming up emails should have a reasonable algorithm. For this, special tools are used, such as Warmy, which first analyzes the state of your domain (email) and work out the correct method and speed for warming up your email. There are many nuances in this process, everything must be set up correctly, and if there are any problems, such tools help to immediately detect the error and fix it.


Of course, there is a temptation to do everything manually and save some of your budgets, and there is such a way too, only it is quite long and labor-intensive.

We have an article on this topic on our blog - Warming up the domain manually or using special services. 


Why is it better to use a professional tool?


In fact, email deliverability is not a very simple area, and in order to do everything right, you need to know and be able to do a lot of things.


Many of our clients ask how long it takes to warm up a domain before sending email campaigns. But there is no single answer to this question. There are many factors to consider such as:


1. Domain age - the newer the domain, the more time it takes to warm it up.

2. Domain reputation - how postmasters look at your domain, whether it was seen in spamming, whether it is blacklisted, etc.

3. The volume of your future email newsletters - the larger it is, the longer the warm-up. Let's say you plan to send 200 emails or 10,000 emails.

4. How do your subscribers interact with your emails - open and read, follow links, or delete without opening or in the worst case complain about spam, etc?


And that's not all.


In addition, there are correct algorithms for warming up emails, you can’t just send emails, you need to get a response to them, if the letter gets into the Spam folder, you need to mark it as “Not spam”, very difficult to do all this manually.


Then there is the important issue of settings.

It is important to properly configure SPF, DKIM and DMARC, and more


And, what is also important is to regularly monitor all these settings, blacklists, etc. Doing everything manually takes a lot of time.


Another important issue is the content of the email, the content itself, which also depends on how postmasters will look at your emails, you need to follow the text of the subject line, know what you can write, do not use spam words, questionable links, a lot of pictures, Capslock, etc.


Difficult? Don't panic! We are here to help you with this and save you a lot of time.


All this is done by our tool, which uses AI. Everything is set up in a few minutes, and the status of your email inbox will be monitored every day automatically, you just need to look at your dashboard and that's it.


Warmy automatically warms up your mailbox, increases email deliverability, and improves the reputation of your domain and, accordingly, your profit will grow.


No need to think long before making a decision, we have a free period, just connect your email, check its reputation in our health checker, and start the automatic warm-up. 


Get 7-Days Trial


Read more about the benefits of our tool - What makes Warmy.io different?

Warmy.io - Auto all-in-one tool to make your email channel reliable | Product Hunt