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Many people do not even think about the fact that profit depends on email deliverability and few people know that if you want your emails to be delivered to the Inbox folder, you need to warm up your email.
Email marketing has long been a well-known and highly used marketing channel, not only to generate new leads but also to keep in touch with your customers.
Many online stores or other companies constantly send emails to their subscribers with promotions, offers, etc., but not everyone knows that these emails very often end up in the spam folder and your customers do not even know about your offers.
If so, then you might want to try utilizing email warm up service. Using this approach, businesses can build trust with their clients over time by steadily introducing themselves and carefully nurturing relationships that range from prospects, to current customers and even returning customers.
Email warming up is also a technique used by email marketers to gradually increase the volume of emails sent from a new domain or IP address to establish a positive reputation with Internet Service Providers (ISPs) and email clients.
The goal of email warm up is to avoid triggering spam filters and improve deliverability rates by gradually increasing the volume of emails sent over time. The process typically involves sending low-volume campaigns initially, gradually increasing the volume of emails, and monitoring email performance to ensure high engagement rates.
The email warm up process should have a reasonable algorithm. For this, special tools are used, such as Warmy, which first analyzes the state of your domain (email) and work out the correct method and speed for warming up your email. There are many nuances in this process, everything must be set up correctly, and if there are any problems, such tools help to immediately detect the error and fix it.
By following a structured email warming up process, marketers can build a positive reputation for their email domain and ensure their emails land in the inbox rather than the spam folder, leading to better email deliverability, higher open rates, and ultimately, increased sales volume.
Of course, there is a temptation to do everything manually and save some of your budgets, and there is such a way too, only it is quite long and labor-intensive.
We have an article on this topic on our blog - Warming up the domain manually or using special services.
Warming up email helps you improve your domain reputation. In fact, email deliverability is not a very simple area, and in order to do everything right, you need to know and be able to do a lot of things.
Using a professional email warm-up service can provide several benefits for your email marketing campaign. Here are a few reasons why it's better to use a professional email warm-up service:
✅ Expertise and experience: A professional email warm-up service will have the expertise and experience needed to design and execute a successful warm-up campaign. They will have a deep understanding of email deliverability and the factors that can impact it, such as domain reputation, email volume, and engagement rates.
✅ Customized warm-up plans: A professional service can create customized warm-up plans tailored to your specific needs and email sending patterns. They can help you determine the ideal volume and frequency of emails to send during the warm-up period to ensure optimal deliverability and engagement rates.
✅ Monitoring and analysis: A professional service can monitor and analyze your email campaign metrics, such as open rates, click-through rates, and bounce rates, to assess the effectiveness of your warm-up campaign. They can make adjustments as needed to ensure your campaign stays on track and meets your goals.
✅ Time and cost savings: By outsourcing your email warm-up campaign to a professional service, you can save time and money that would otherwise be spent on designing and executing a warm-up campaign in-house. This allows you to focus on other aspects of your business while still achieving optimal email deliverability and engagement rates.
Overall, using a professional email warm-up service can help improve your domain reputation and Increase Your Sales Volume
Many of our clients ask how long it takes to warm up a domain before sending email campaigns. But there is no single answer to this question. There are many factors to consider such as:
1. Domain age - the newer the domain, the more time it takes to warm it up.
2. Domain reputation - how postmasters look at your domain, whether it was seen in spamming, whether it is blacklisted, etc.
3. The volume of your future email newsletters - the larger it is, the longer the warm-up. Let's say you plan to send 200 emails or 10,000 emails.
4. How do your subscribers interact with your emails - open and read, follow links, or delete without opening or in the worst case complain about spam, etc?
And that's not all.
In addition, there are correct algorithms for warming up emails, you can’t just send emails, you need to get a response to them, if the letter gets into the Spam folder, you need to mark it as “Not spam”, very difficult to do all this manually.
Then there is the important issue of settings. It is important to properly configure SPF, DKIM and DMARC, and more.
Read about this here - Why Do You Need to Configure SPF, DKIM, DMARC and How To Set Them
And, what is also important is to regularly monitor all these settings, blacklists, etc. Doing everything manually takes a lot of time.
Another important issue is the content of the email, the content itself, which also depends on how postmasters will look at your emails, you need to follow the text of the subject line, know what you can write, do not use spam words, questionable links, a lot of pictures, Capslock, etc.
Difficult? Don't panic! We are here to help you with this and save you a lot of time.
All this is done by our tool, which uses AI. Everything is set up in a few minutes, and the status of your email inbox will be monitored every day automatically, you just need to look at your dashboard and that's it.
Warmy automatically warms up your mailbox, increases email deliverability, and improves the reputation of your domain and, accordingly, your profit will grow.
No need to think long before making a decision, we have a free period, just connect your email, check its reputation in our health checker, and start the automatic warm-up.
Read more about the benefits of our tool - What makes Warmy.io different?