How to Use an Email Header Analyzer for Better Email Security
Phishing attacks, malware distribution, and email spoofing are just some of the headaches most companies experience, when it comes to their email channels. For most email marketers, or businesses that utilize email as its ultimate marketing channel, emails being sent are the bane of their existence. Hence, crafting an effective email marketing campaign requires familiarization […]
The Challenges of SMTP over IPv6: What You Need to Know Before Transitioning
SMTP (Simple Mail Transfer Protocol) has been the staple of email communication for the last couple of decades—forwarding messages over networks via the Internet Protocol, which has, until recently, been IPv4. But exhaustion of IPv4 addresses is gradually pushing businesses and email service providers to think about moving to SMTP over IPv6. It provides a nearly infinite […]
Free vs Paid Email Warm-Up Tools: Which Is Best?
When it comes to email outreach, getting your emails into the primary inbox—not spam or promotions—is everything. A lot rides on your emails landing in your target inboxes, and one of the most critical steps in achieving this is properly warming up your email address before you go all out in launching campaigns. Whether you’re […]
14 Tips For Writing An Excellent Email Subject Line + Examples
A successful email campaign is essential to capture the attention of customers, and a strong subject line gives subscribers that first impression. Crafting an intriguing subject line is paramount – it’s what entices subscribers out among hundreds of inbox competitors! Ultimately, this will make or break your entire campaign’s success. Take advantage by investing time […]
Artificial intelligence (AI) in email marketing
Are you curious about the possibilities artificial intelligence (AI) and machine learning can bring to email marketing? With email artificial intelligence and machine learning coming of age, it is no surprise that these technologies are being increasingly used for managing and improving customer engagement. Email marketers today have access to an unprecedented level of automation […]
B2B Cold Email Templates | All you need to know
Cold mailing can be a daunting task for business owners and sales reps, especially when it comes to crafting the perfect message that will capture the attention of your target audience. But with the right strategy and set of templates, you can have structure as well as freedom in creating new leads using cold emails. […]
Call to Action: Persuade, Engage, and Drive Action!
Are you looking for ways to increase the effectiveness of your online marketing campaigns? Do you want to drive more leads and get better results from your efforts? If so, then call to action (CTA) is an essential strategy that can help achieve these goals. CTAs are powerful tools that give customers a clear direction […]
Why Cold Email Sequencers Are the Secret to Successful Outreach
Cold outreach is an essential technique for sales and marketing professionals who wish to create leads and build relationships at scale. But manual outreach—not to mention follow-up email management—can quickly spiral out of control. It’s labor intensive, prone to error, and can easily miss things. Cue cold email sequencers: the revolutionary tool that is changing how companies are—or […]
Email Deliverability Benchmarks for Marketing Agencies
For marketing agencies sending email campaigns at volume, there are a few key metrics that matter most, when it comes to understanding deliverability. It doesn’t matter how good or targeted your campaigns are if your messages don’t even land in your client’s customer inboxes. Because when you have poor deliverability, you’re losing money—and you’re letting your clients […]
Email Warmup Tools and Strategies for Cold Outreach
Email warmup is possibly the real unsung hero of cold email outreach. It is very easy for sales and marketing teams to become so engaged in generating the most perfect email content possible, creating the perfect segment, and running A/B tests like there’s no tomorrow. But all of these efforts will be for naught without […]
