Mailbox Calculator Explained: What It Is and Why Email Marketers Use It
For email marketers, here’s a common dilemma: Finding the balance between sending just the right amount of emails to engage prospects while staying within the limits to ensure deliverability. It can be challenging, and that’s where a mailbox calculator comes in. A mailbox calculator is a tool designed to help email marketers optimize their sending […]
Cold Email Sequences: What They Are and How to Create One That Converts
Cold email is very much an integral part of any sales and marketing strategy this 2025. Despite the growing influence of social media and other digital channels, email still sits on the throne as the best way for businesses to reach out to prospects. In fact, email marketing has one of the best ROIs at […]
Automate Like a Pro: How Cold Email Sequencers Boost ROI
Cold emailing delivers, so it’s no surprise that it’s a common element in most outbound marketing strategies. Especially because you can reach hundreds (or even thousands) of prospects with just the push of a button. Whether you’re a sales group, a growth marketer, or a business owner, cold emails enable you to access a huge […]
How Long Does It Take to Warm Up an Email Domain for Cybersecurity
Email domain warm up is a necessary process for any business that’s planning to send emails at scale and it’s even more crucial in the cybersecurity space. Cybersecurity companies work in an industry where trust, security, and compliance are everything. It isn’t only about getting to see a $36 return for every $1 worth of spend. Emails […]
Email Deliverability Benchmarks for Recruitment & HR
Email is a critical communication tool for recruitment and HR teams—whether you’re contacting candidates, following up on job offers or sending internal communications to your employees. But if your emails are not getting to who you need to get them, then you’ve wasted all of that time and energy creating them. Bad email deliverability can spell […]
Scaling Email Outreach: Here’s How to Calculate Your Ideal Mailbox Setup
When it comes to scaling email outreach, you need to calculate your ideal mailbox setup to avoid throttling and higher bounce rates.
SSL and TLS Certificate Errors in Email Servers: How They Impact Deliverability
What if you were to send an important email—a client proposal, let’s say, or a security update, or internal memo—and it was rejected, marked as spam, or even intercepted? That’s where SSL/TLS encryption comes in. These protocols secure email traffic through data encryption and confirmation of the authenticity of mail servers. But SSL/TLS encryption doesn’t work […]
The Complete Step-by-Step Guide to Sending Cold Emails
If you’re trying to find new customers and leads, one of the simplest and most cost-effective strategies is cold mailing. Whether your business is just starting out or has been around for years, cold emailing can be an effective way to reach potential clients and generate more leads in a shorter amount of time. However, […]
Advantages and disadvantages of a landing page
Landing pages are often hailed as the secret sauce to boosting conversions. But are they always the right choice for every campaign? In this post, we’ll break down the benefits and potential drawbacks of using landing pages. Let’s dive in! What is a landing page? A landing page is a single web page used to […]
Follow Up Templates for Cold Email: Mastering the Art of Effective Communication
Email has become an essential tool for communication, especially in the business world. Cold emailing is a powerful method for reaching out to potential clients, partners, or collaborators. However, composing a cold email that elicits a response can be challenging. To increase your chances of success, follow-up templates for cold email play a crucial role. […]
