What Is SPF Flattening and How It Can Simplify Your SPF Records Without Losing Functionality
Lack of proper email authentication is one of the reasons why your emails are being sent to spam. One of the most crucial authentication mechanisms for email is the Sender Policy Framework (SPF), a DNS record that prevents email spoofing — which is when scammers send messages that may appear as a legitimate email. It […]
Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)
Every marketer wants to know their email campaign is well-received, lands straight in the inbox, and gets the recipients to take action. But even with all your best efforts, many of those emails still fall into the black hole of the email world—the dreaded spam folder. And they are never read by your audience. One […]
Complete guide – how to send bulk emails without spamming
Spam is unsolicited email or other sources such as SMS or social media messages. Spammers send such mailings to a large number of users without their consent. Usually, the letters offer goods or services of dubious quality. The easiest solution to send bulk cold emails without spam is to use dedicated services (like Warmy) that will […]
Cold Email Follow up Templates
At times, even the best cold mailing campaigns don’t get responses right away. But just because you didn’t hear a response doesn’t mean that your recipient isn’t interested in what you have to offer – they might just be busy or forgotten to respond. That’s why having a great follow-up template can make all the […]
What Is a PTR Record and Why It Matters for Email Deliverability
Emails hold immense value, especially for professionals, business leaders, and various organizations. It is an effective and economical communication tool to convey information, and promote a product —or service. This is why email deliverability remains a crucial aspect for successful email communication, and the most effective email marketing initiatives. Having an email warmup service, such […]
What Is an Email Alias and How It Affects Email Deliverability
The effects of having a professional email can do more than make your business aesthetically pleasing. It has an immense contribution to creating a reputation that will make your business stand out; this is why businesses employ the use of email aliases. Email aliases are prominent for their practical business advantage, such as managing email […]
How Email Warm Ups Transform Cold Outreaching
Content marketing and cold outreaching is a little like filing your taxes or going to the dentist. It may not be in the list of activities you wake up beaming with excitement for but if you ignore it, things will get worse. As appropriate as that comparison is, there are some notable differences. Taxes and […]
Fixing Reverse DNS Lookup Failures Best Practices for Email Server Configuration
Email is an instrumental communication tool that finds its advantages in areas such as marketing, customer support, and other internal communication processes. Email marketing is considered as the “king of all marketing channels”, while email communication for both customer support and internal communication offers a non-time sensitive system allowing everyone without rushing too much of […]
The Power of a Great Email Signature in Building Trust with Cold Leads
An email signature is not just a line with contact information at the end of your cold email, its so much more. It’s part of the first impression that you give. In essence, a professional email signature that’s well designed can help establish trust with leads that you haven’t connected with yet. Succeeding in cold […]
How Many Mailboxes Do You Really Need for Email Outreach?
With all the focus on content, subject lines, and targeting, it seems that we usually overlook the role that your email infrastructure—your mailboxes, that is, your recipients—plays in the success of your email campaigns today more than ever. All of these factors make it crucial to have accurate mailbox planning, which will ensure your emails land […]
