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Mastering SPF and DKIM Setup for Amazon SES: A Comprehensive Guide

A colorful digital illustration featuring Amazons logo prominently displayed on a computer screen. Surrounding it are envelopes, clocks, and various tech-related icons, illustrating the concept of digital communication and e-commerce.

In today’s interconnected world, email remains a pivotal communication tool for businesses and individuals alike. With the increasing emphasis on security and deliverability, understanding the nuances of email authentication has become paramount. Amazon Simple Email Service (SES) offers a robust platform for sending emails, but to truly harness its potential, one must be adept at […]

Unveiling the Secrets of Email Marketing: Interview with Daniel Shnaider

Secrets of Email Marketing

Get ready for an electrifying interview that will leave you on the edge of your seat. Today, we have a true email marketing Maven, Daniel Shnaider, joining us in person. As the co-founder of Warmy and an unparalleled expert in email deliverability and warm tools, Daniel is here to reveal the secrets that can level […]

DNSBL Blacklist: Everything You Need to Know

DNSBL_Blacklist

In today’s interconnected world, the importance of online security and efficient network management cannot be overstated. One tool that has emerged as a cornerstone in this arena is DNSBL, or Domain Name System-Based Blacklisting. This comprehensive review aims to shed light on the intricacies of DNSBL blacklists, their applications, and their pivotal role in ensuring […]

Passive Spam Blacklist (PSBL): How To Remove your IP from it

A digital illustration of a large gear labeled Passive Spam Blacklist surrounded by email icons, warning triangles, and various digital elements, symbolizing spam filtering and cybersecurity. The background is a grid-like digital network.

Is your website being flagged for spam? Does it feel like you just can’t seem to get off the blacklist of spammy IPs despite all your efforts? If so, then it’s likely that you are on a passive spam blacklist.  A passive spam blacklist is an automated system that does not require direct user input, […]

Spam Complaint Rate: What It Is and How to Reduce It

A person at a desk monitors a large screen displaying a sharp increase in spam complaint rate. Surrounding are many emails and warning symbols. A 3D vector graph with an upward red arrow dominates the scene, indicating rising spam incidents.

Spam complaint rate is a metric that measures the number of complaints received per email sent. It is an important factor to consider for email marketers and businesses that rely on email marketing as part of their communication strategy. In this article, we will discuss what spam complaint rate is, why it matters, how it […]

Step-by-Step Guide to Removing Your IP from the Spamhaus PBL Blacklist

Spamhause_PBL

Finding out that your IP has been blacklisted can be a jarring experience, often leading to missed opportunities and communication breakdowns.  The Spamhaus PBL Blacklist, in particular, is one that many find themselves on, often without a clear understanding of why or how to rectify the situation. This guide aims to demystify the process, offering […]

SpamCop Blacklist: How To Remove your IP from it

spamcop

Have you ever received a message from your web host or service provider warning you of being listed on the Spamcop Blacklist?  This can be a major headache and make it difficult to send emails, so understanding why this happens and what you need to do is essential.  In this blog post, we’ll be going […]

What are DNS MX record, DNS A-record, rDNS and how does it work?

DNS (1)

Email is one of the most important aspects of digital marketing, so understanding the technology behind it is essential.  DNS MX record, DNS A-record, rDNS are all part of making sure your emails get delivered properly to customers and prospects – but do you know how they work? In this blog post we’ll look at […]

A Comprehensive Guide to IP Warming

IP Warming

IP Warming, in the context of email marketing, is a gradual process of building a reputation for a new Internet Protocol (IP) address, or an IP that has not been used for some time. This process involves gradually increasing the volume of emails sent from the new IP address over a period of time. The […]

The benefits of SendGrid SPF Record and SendGrid DKIM Record

SendGrid SPF

Welcome to the world of SPF and DKIM authentication! It’s a great way to improve your deliverability with email marketing—but it can seem daunting at first.  Have you ever wondered why some emails seem to just soar through your inbox like an eagle, while others are left stranded in the spam folder?  Well, it all […]