Warming up the domain manually or using special services.
When it comes to crafting written content, two critical elements come into play: “perplexity,” which measures intricacy, and “burstiness,” which evaluates sentence diversity. For a captivating piece, human writers masterfully weave both into their work, alternating between short and long sentences. Conversely, AI-generated text often lacks such natural variety, sticking to a uniform sentence length. […]
What is a Spam Trap & How to Avoid It | Warmy.io
Have you ever wondered what a spam trap is and how to avoid it? Spam traps are no joke when it comes to email marketing. It is an automated system used by internet service providers (ISPs) to identify email addresses that have been abandoned, expired, or bought illegally. Sending emails to such email addresses will […]
Email Deliverability: Complete Guide for 2024
So you’ve heard the term ’email deliverability’ but aren’t exactly sure what it means? You’re not alone – many people are in the same boat! Email deliverability is an incredibly important concept that can make or break your success as an email marketer. It is a measure of how effective your emails are at reaching […]
The Difference Between Deliverability and Email Delivery Rate
If you’re responsible for maintaining the performance of your organization’s email marketing program, it’s essential to know the difference between deliverability and email delivery rate. Many people confuse them as one in the same; however, they have different meanings and effects on an advertising program. Deliverability is a measure of how successfully emails are sent […]
SPF, DKIM, and DMARC: Boosting Email Security and Deliverability
Email has become an indispensable mode of communication for both personal and business purposes. However, the widespread use of email has also made it a prime target for cyber threats, such as phishing, spoofing, and unauthorized access. To counter these challenges and ensure the authenticity of email communication, three essential email authentication protocols come into […]
Why a clean B2B email list is the secret to better engagement and conversions
Statistics show that of the three businesses with a website, two live and breathe email marketing as one of the most effective tools of reaching their prospects, leads, clients, and in turn driving sales. But its effectiveness really depends on the quality of your email list. A B2B email list may be the key distinction […]
Why Your Email Signature Might Be Hurting Your Deliverability
Email deliverability can be the difference between success or failure of your outreach. You could be doing everything perfectly. Amazing copy, highly targeted prospects, awesome sending infrastructure—and still, your emails land in spam. Why? One source you may not have considered: your email signature. That little block of text (and sometimes images) at the bottom […]
Why email marketing is the king of all marketing channels: The marketing channel with the highest ROI
As the use of digital marketing continues to grow, businesses sometimes find themselves overwhelmed with the number of channels to engage their target audiences. Each channel has its own merits and capabilities, social media, pay-per-click advertising, content marketing and influencer outreach. But if you are wondering which marketing channel has the highest return of investment […]
Why Your Emails Land in Spam: Deliverability Tips
Emails are an integral part of digital marketing. However, even the most beautifully-written emails end up in the spam holder—the black hole of emails. It’s a frustrating issue that many marketers face no matter how much they try. So what’s with all these emails getting rerouted to the spam folder? And, worst of all, what can you […]
Microsoft SNDS (Outlook Postmaster)
When it comes to email marketing, deliverability should always be your number one priority. This is especially true when you are sending emails to customers who have an Outlook, Hotmail, Live, or MSN account. With more and more consumers using these services for their daily emails –Â Microsoft SNDS (Outlook Postmaster) offers a highly effective way […]
