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However, it's not just about using keywords in the content of a website. It's also important to have rankable keywords in the page title.
In this article, we'll explore what rankable keywords are, what "no keywords in title" means, what triggers this issue, how to check for the issue, how to fix the issue, and we'll provide an overview of keyword research services in 2023.
Rankable keywords are the words and phrases that people use to search for information related to a particular topic.
For example, if you run a website that sells running shoes, your rankable keywords might include "running shoes," "best running shoes," "trail running shoes," and so on. These keywords should be included in the content of your website, but they should also be included in the page title.
"No keywords in title" means that the page title of a website does not include any rankable keywords.
This can be a problem for SEO because search engines use the page title to understand the content of a website and to determine whether it's relevant to a particular query.
There are a few reasons why a website might have no keywords in the page title. For example, the website might be new, and the owner may not have yet optimized the page title for SEO. Alternatively, the website may have been designed by someone who is not familiar with SEO best practices.
To check whether a website has no keywords in the page title, you can use a variety of free online tools, such as the MozBar or the SEOquake browser extension. Simply navigate to the website and examine the page title in the tool.
To fix the issue of no keywords in the page title, you should start by identifying the rankable keywords that are relevant to your website.
You can use keyword research tools like Google AdWords Keyword Planner, Ahrefs, or SEMrush to identify relevant keywords.
Once you have identified the keywords, you should include them in the page title of your website. It's important to make sure that the title remains concise and accurately reflects the content of the website.
If your site is new and does not have high domain authority, we advise you to first rank for keywords that have low competition. To understand this look at Keyword Difficulty in one of the above tools.
❗ Your task is to find relevant keywords that have a high Query Rate and a low Keyword Difficulty.
Keyword research services are available to help website owners identify rankable keywords. Some of the most popular free keyword research tools include Google AdWords Keyword Planner, Ubersuggest, and Answer the Public.
Paid keyword research tools, like Ahrefs, SEMrush, and Moz, offer more advanced features, like competitor analysis and keyword difficulty scores.
In conclusion, having no keywords in the page title of a website can negatively impact SEO.
By identifying relevant rankable keywords and including them in the page title, website owners can improve their search engine rankings and attract more traffic to their site.
Additionally, keyword research services can help website owners identify relevant keywords and optimize their content for search engines.
Read also - Keywords. Keyword objectives