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What is the definition of email deliverability?
Inna Sabada
by Inna Sabada
What is the definition of email deliverability?

Unraveling the Concept of Email Deliverability: A Comprehensive Explanation of Its Definition, Importance, and Factors Affecting Successful Inbox Placement


So you've heard the term 'email deliverability' but aren't exactly sure what it means? You're not alone - many people are in the same boat! 


Email deliverability is an incredibly important concept that can make or break your success as an email marketer. It is a measure of how effective your emails are at reaching their intended recipients and achieving their desired result. 


In this blog post, I'll explain why email deliverability matters, what it looks like, and give examples of ways to improve yours. So if you want to become a more successful email marketer and make sure your messages get through to the right people, keep reading - there's lots to learn!



Some Interesting Email deliverability statistic


Email deliverability is a critical aspect of email marketing, and it refers to the ability of an email to successfully reach the intended recipient's inbox without being filtered out by spam filters or ending up in the recipient's junk or spam folder. Here are some general statistics related to email deliverability:


✅ Global deliverability rates. According to various sources, the global average email deliverability rate is typically around 80-85%. This means that, on average, around 15-20% of emails may not reach the intended recipient's inbox and could end up in spam or junk folders.


✅ Industry-specific deliverability rates. The deliverability rates can vary by industry, with some industries having higher or lower rates depending on factors such as the quality of email lists, sender reputation, and email content. Typically, industries such as healthcare, finance, and government may have higher deliverability rates, while industries such as retail, travel, and dating may have lower rates.


✅ Factors affecting email deliverability. Several factors can impact email deliverability, including sender reputation, email content, subject lines, sender authentication (such as SPF, DKIM, and DMARC), recipient engagement (such as open and click rates), and list quality (such as bounce rates and spam complaints).


✅ Email deliverability challenges. Email marketers face various challenges that can impact deliverability, such as increased spam filtering, stricter anti-spam laws and regulations (such as GDPR and CAN-SPAM), evolving ISP (Internet Service Provider) algorithms, and changing consumer preferences for email engagement.


✅ Trends in email deliverability. Over the years, there has been a growing emphasis on email authentication and sender reputation, with ISPs and mailbox providers implementing stricter measures to filter out spam and protect recipients from malicious emails.


Personalization, relevance, and engagement have become more important in email marketing to improve deliverability. Additionally, email marketers are increasingly adopting best practices such as list hygiene, segmentation, and testing to optimize deliverability rates.



Definition of Email Deliverability


Email deliverability refers to the ability of an email to successfully reach the intended recipient's inbox without being filtered out by spam filters or ending up in the recipient's junk or spam folder. In simpler terms, it is the measure of how well an email gets delivered to the inbox of the recipient.



Importance of Email Deliverability


Email deliverability has become immensely important, especially in the last few years, as businesses and individuals have relied more heavily on email as an effective communication tool. 


Deliverability refers to whether or not your emails actually reach their intended recipients. While it may seem like a simple matter, there are a number of factors that can impact email deliverability, including spam filters, email reputation, and ISP blacklists.


One major reason that email deliverability has become more important in recent years is the rise of email marketing. 


This powerful marketing tool allows businesses to reach out to potential customers directly via email, but it is only effective if those emails are actually being delivered. 


Spam filters, which are used by email providers like Gmail and Yahoo to filter out unwanted or unsolicited emails, can cause legitimate email marketing messages to be marked as spam and never reach the intended recipients.


Another factor driving the importance of email deliverability is the increasing use of mobile devices for checking email. According to recent statistics, more than 55% of all emails are now opened on mobile devices. 


This means that emails that aren't optimized for mobile delivery, or that take too long to load or display properly, are more likely to be ignored or deleted. This can result in lower engagement and conversion rates, which can be disastrous for businesses that rely on email marketing to generate leads and sales.


In addition, email deliverability is critical for maintaining a positive email reputation. A good reputation is essential for ensuring that your emails are delivered to the inbox rather than the junk folder, and it can take months or even years to build up a solid reputation. This means that any spam complaints or other issues can quickly damage your reputation and result in lower deliverability rates.


As such, maintaining high email deliverability rates has become a priority for both individuals and businesses. Regularly monitoring email deliverability metrics and taking steps to improve it can help ensure that your emails are being delivered to your recipients' inboxes and effectively reaching your target audience. 


Through implementing best practices and keeping up to date with the latest trends and advancements in email deliverability, individuals and businesses alike can increase their chances of successfully reaching and engaging with their readers, clients or audience.



Challenges in Email Deliverability


The world of email marketing is fraught with challenges, especially when it comes to ensuring that marketing emails reach the intended recipient's inbox. 


The most significant hurdle email marketers face is increased spam filtering, where email providers and Internet Service Providers (ISPs) use sophisticated algorithms and filters to weed out unwanted emails, often flagging legitimate marketing emails as spam.


Moreover, email marketing professionals must navigate an ever-changing landscape of anti-spam laws and regulations, such as the General Data Protection Regulation (GDPR) and the Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) act. 


These regulations mandate that email marketers gain express consent from their email recipients before sending them any marketing material. Failing to adhere to these regulations can result in hefty fines and a damaged reputation.


Furthermore, the algorithms used by ISPs to deliver emails are evolving continually, and what may have worked in the past may not deliver the same results today. 


Email marketers must stay updated with best practices and industry standards to ensure their campaigns have the highest possible email deliverability rates. 


One of the most effective ways of doing so is by regularly monitoring email campaign metrics, such as open and click-through rates, and making adjustments based on the data.


Finally, changing consumer preferences for email engagement represent another significant challenge for email marketers. People are receiving emails more than ever before, and they are becoming more selective about which emails they open and engage with. 


Email marketers must learn how to craft compelling subject lines that will grab the recipient's attention, keep the content of the email relevant and engaging, and adopt a more personalized approach to their email campaigns.


If you want to learn how to improve email deliverability and not spend all your time and effort on it, read on.



Why It's Important to Use an Email Deliverability Consultant to Improve Email Deliverability?


Email deliverability can be a major challenge, especially for businesses with large email lists. This is where the importance of using an email deliverability consultant comes in.


An email deliverability consultant is a professional who specializes in optimizing the delivery rates of emails to the intended recipients' inboxes. 


These individuals possess extensive knowledge and experience in the best practices that can increase email deliverability rates, reduce bounce rates, and avoid spam filters. Working with an email deliverability consultant can offer multiple benefits to businesses that rely heavily on email marketing campaigns.


By hiring an email deliverability consultant, like, businesses can address a range of issues that may negatively affect their email campaigns. For instance, these professionals can help identify and fix technical issues that may cause emails to be flagged as spam, such as IP address blacklisting, domain reputation, and email authentication. 


Additionally, they can provide guidance on how to improve email content, including subject lines, email copy, and HTML design. By ensuring that emails are engaging, relevant, and valuable to the recipients, businesses can foster better relationships with their subscribers and increase the chances of emails being opened and clicked on.


Another key benefit of using an email deliverability consultant is that they can conduct regular audits and monitor email campaigns to ensure that they comply with industry regulations and best practices. 


This includes complying with anti-spam laws, privacy regulations, and email marketing standards set by organizations such as the Email Experience Council, ensuring that campaigns are ethical, legal, and effective.


In conclusion, partnering with an email deliverability consultant, like can help businesses overcome the challenges associated with email deliverability, optimize their email campaigns, and ultimately achieve their marketing objectives. 


With our expertise and knowledge, these professionals can provide the guidance and support needed to ensure that emails reach the right audience, at the right time, and with the desired impact.



How Email Delivery Services, like, Help Improve Email Deliverability is an effective email deliverability service that helps businesses ensure their critical emails land in the recipient's inbox. With the help of advanced technology and techniques, this service provider elaborates a strategic email warmup plan and tracks your emails' reputation, and helps organizations build a positive sender reputation, filtering your email campaigns through various filters and guidelines employed by email providers like Gmail, Yahoo, and others.


email deliverability services


The major problem that email marketers face is that their emails often end up in the spam folders of the recipient, and addresses this issue. 


It's essential to maintain high email deliverability rates, and makes that possible by following industry best practices and proven strategies to warm up your email sending domains and IPs. 


The best part about is that it's easy to use and implement, and it effectively integrates with leading email service providers such as MailChimp, Sendinblue, and Gsuite. 


In conclusion,'s email deliverability services are crucial for businesses looking to improve their email marketing campaigns' effectiveness. 


With industry-leading strategies, cutting-edge technology, and expert support, it can help take your email marketing efforts to the next level, driving more revenue and growth for your business.



🔹 So, in conclusion, email deliverability is an important measure for modern businesses to monitor. With the right strategy and attention paid to open rates, bounce rates and more, businesses can ensure their messages are being received the way they intended.


Achieving good deliverability should be a top priority for any business looking to make sure their email marketing efforts are successful. Additionally, they should take heed of frequent changes to industry best practices. Keeping on top of what works best today as well as staying ahead of future trends will help maximize chances of success.


Email marketing isn’t going away anytime soon, so having a solid handle on deliverability is a must for anyone wishing to achieve lasting success with this form of marketing. Doing so will go a long way toward ensuring that your messages always get delivered in the style you intended!


Maximize your potential today by giving a try - the future of successful emailing starts here!



📜 Related articles:


◾ The Difference Between Deliverability and Email Delivery Rate

◾ How to improve deliverability with email deliverability tools