Talk with a deliverability expert

No need to flee, it's totally free

Warming Up a New Domain: A Journey of Reputation Building
Inna Sabada
by Inna Sabada
Warming Up a New Domain: A Journey of Reputation Building

Warming Up a New Domain: An In-depth Guide to Navigating the Challenges and Strategies of Building a Trustworthy Online Reputation from Scratch.


When it comes to creating written content, two crucial elements to consider are "perplexity" and "burstiness." Perplexity refers to the complexity and intricacy of the text, while burstiness evaluates the diversity of sentences. Human writers often demonstrate higher burstiness by incorporating a mix of short and long sentences. On the other hand, AI-generated content tends to maintain a uniform sentence length. In order to ensure the content you generate possesses a desirable level of perplexity and burstiness, it is important to keep this distinction in mind.


Furthermore, the realm of artificial intelligence often employs phrasing that differs from a human writer's choice of words. Utilizing uncommon terminology can greatly enhance the originality of a piece. It's crucial to embrace these distinctive linguistic choices when creating engaging and captivating content.


Now, let's delve into the topic of warming up new domains and the factors that influence this process.


The Domain Warm-up Process: Patience is Key


New domains that lack a history are naturally regarded with suspicion, making it essential to establish their reputation. As a consequence, mass mailings from these new domains often find their way into spam folders. Consequently, warming up a new domain may require a longer duration.


Typically, the warm-up period can span up to two months. However, employing a specialized service like Warmy can expedite this process significantly. Additionally, the warm-up duration depends on the size of your subscriber base and the volume of emails you plan to send daily. Keep in mind that the more emails you have in your plan, the longer it will take to warm up the domain.


During the initial stages of warm-up, refrain from sending actual emails. If you decide to use a dedicated service, simply connect it to your mailbox, and the rest will be handled automatically.


The underlying principle behind these warm-up services can be summarized as follows:


1️⃣ Connect your mailbox to the service and commence sending emails.


2️⃣ The warm-up service automatically opens and marks your letters as "not spam." It simulates genuine user interaction with your content, including identifying spam emails.


3️⃣ The service generates automated responses to simulate the experience of a real recipient.


4️⃣ This process continues until your mailbox reaches a satisfactory level of warmth, indicating it is ready for mailing.


If you choose to undertake the warm-up process independently, you will need a reliable database of authentic email addresses. Begin by sending 3-4 letters to these accounts, gradually increasing the number by 1-2 letters every day until you reach a daily volume of 40-50 emails. Generally, this process takes approximately 3-4 weeks.


It is important to monitor the email deliverability metric and spam rate on a weekly basis. This metric indicates the percentage of emails that successfully land in the recipients' inboxes versus those that are marked as spam.


Ideally, the spam rate should not exceed 5%. To track spam rates, specialized services such as GMass or GlockApps can be utilized.


Once all warm-up emails consistently land in the recipients' inboxes, you can gradually introduce actual emails without discontinuing the warm-up process. Maintain a 60/40 ratio, meaning 60% warm-up emails and 40% actual emails, while monitoring the results for a week.


If everything progresses smoothly and both warm-up and real emails are successfully delivered to the recipients' inboxes, you can gradually reduce the proportion of warm-up emails.


It is customary for a single mailbox to receive around 20-30 warm-up letters and 80-100 real emails on a daily basis.


Warming Up a New Mailbox on an Established Domain


In the case of a new mailbox on an existing domain, the warm-up process can be expedited, assuming the domain has a positive reputation.


The required warm-up time for such instances is typically two weeks.


The course of action in this scenario mirrors that of the first option. The only notable difference is the ability to commence sending actual letters sooner, usually within two to three weeks. This is due to the fact that the domain has already undergone warming up and has garnered a favorable rating.


Remember, a meticulous and patient approach to warming up a domain can lead to a solid reputation and successful email delivery.


🔥 Looking to boost your email deliverability? Look no further than, the ultimate email warm-up service. With, you can ensure that your emails reach the intended recipients' inboxes and avoid being trapped in the dreaded spam folder.


Here's how you can make the most of to enhance your email deliverability:


1. Sign up. Head over to and create an account. It's quick, easy, and the first step towards unlocking the full potential of your email campaigns.


2. Integrate your mailbox. Connect your email account to seamlessly. Whether you use Gmail, Outlook, or any other provider, supports a wide range of email platforms.


3. Customize your warm-up settings. Tailor the warm-up process to suit your specific needs. Define the number of emails to send per day, the duration of warm-up, and other parameters that align with your email marketing strategy.


4. Start the warm-up journey. Once your settings are in place, let work its magic. It will automatically simulate user engagement with your emails, opening them, marking them as safe, and generating responses to mimic real recipient interaction.


5. Monitor progress. Keep a close eye on your warm-up progress through the dashboard. Track metrics like email deliverability, spam rates, and inbox placement to gauge the effectiveness of your warm-up campaign.


With by your side, you can take control of your email deliverability and increase the chances of your emails reaching the right audience. Don't let your messages get lost in the vast abyss of spam folders. Sign up for today and witness the power of effective email warm-up firsthand.


Remember, a successful warm-up leads to improved email deliverability, increased engagement, and ultimately, better results for your email marketing efforts. Take the leap with and unlock the full potential of your email campaigns now!


Get your free trial



📜 Related article:


Leveraging AI for Effective Email Warm-Up: A New Era in Digital Marketing

How long does it take to warm up email or domain?

What is Email Warm Up Service & How to Use It To Get Inbox | 2023