A simple red cartoon-style telephone handset icon, isolated on a white background.

One-on-one free email deliverability consultation

What are warm leads and how to warm up them?

Warm_leads

Warm leads are the lifeblood of any successful sales team.  Whether it’s a small business or Fortune 500 company, having a steady stream of high-quality leads is essential to growth and success. But what makes a lead “warm”? And how can you effectively warm up leads to move them further down the sales funnel? In […]

The Art of Understanding Your B2B Target Audience: Key Strategies

A digital collage features professionals interacting with technology, such as computers, smartphones, and holograms. Symbols of wifi, clouds, and gears are blended around them, representing connectivity and innovation.

“Your target audience is not just a statistic; they are the living, breathing soul of your business.”  Maya Angelou Whether you’re just starting out or have been running a successful B2B business for years, understanding who your target audience is and what they need from you can be key to the success of any business.  […]

Building a Strong Semantic Core: Guide to Keyword Research

Strong Semantic Core

If you’re engaged in a search engine optimization (SEO) project, then building an effective semantic core is essential. A well-constructed semantic core can provide significant benefits such as higher rankings for your website and increased organic traffic from relevant searches.  But to put together an optimized and comprehensive set of keywords for your semantic core, […]

Keywords. Keyword objectives

Keyword objectives

Any internet business starts with defining a target audience. On the Internet, the audience is determined by the search queries on the web. When we are looking for something on the Internet, our goal is to find a page with information that will fully answer our question. To do this, we enter certain words and […]

Generic vs. Role-based Email Addresses: Benefits and Drawbacks

A tiger mascot wearing a warmy shirt stands with folded arms next to the text: Generic vs. Role-based Email Addresses: Exploring the Benefits and Drawbacks. Orange grid lines are in the top right corner.

Did you know that email addresses fall into two main categories? Knowing the difference between these types helps businesses manage email communication better. A generic email address is basically a catch-all address, meaning it represents a team, a department, or a group rather than a specific individual. Role-based email addresses, on the other hand, are […]

Business Email Subdomain Stripping: The Definitive Handbook

Business-Email-Subdomain-Stripping (1)

The minutiae of your online presence can speak volumes about your brand. One such detail, often overlooked, is the structure of your business email address. While it might seem trivial, the presence or absence of a subdomain can significantly impact first impressions, deliverability, and overall brand perception.  Enter the world of business email subdomain stripping—a […]

The semantic core and its role in website promotion

semantic core

In the world of digital marketing, website promotion is a crucial aspect for businesses to succeed online. One of the key elements in effective website promotion is the semantic core. The semantic core plays a vital role in optimizing a website for search engines and improving its visibility in search results. This article will delve […]

No Keywords Found in the Page Title: How to Fix It

No Keywords

Keywords are essential especially for Search Engine Optimization (SEO) strategies.  It helps search engines understand a website’s content, and determine whether a website is visible in search results for a specific query. However, it’s not just about using keywords in the content of a website. It’s also important to have rankable keywords in the page […]

Top 7 SaaS Business Models for Startups to Consider

SAAS

SaaS (Software as a Service) is a delivery model in which software applications are hosted in the cloud and made available to users over the internet. It has grown rapidly in popularity over the past few years due to its simplicity, accessibility, and cost-effectiveness. Choosing the right business model for SaaS startups is crucial to […]