How a Template Checker Can Save Your Email Campaigns
We’re certain you’ve experienced this scenario too many times before. You’re looking forward to checking the open rates and clickthrough rates of your latest campaign, and instead you encounter a high spam folder placement rate. What went wrong? Often, it’s not your strategy—it’s your template. Email templates are the backbone of every outreach campaign. But the prettiest-looking designs […]
SMTP AUTH Mechanisms Explained Choosing the Right Authentication for Secure Email Sending
Phishing attacks, and spam emails remain a continuous problem for many email users. One of the most notorious forms of email security issue is the unauthorized access or usage of a bad actor or a spammer towards an email. If this ever happened to you then that means that you probably have an issue with […]
How DNS Propagation Delays Affect Email Deliverability and What You Can Do About It
DNS is the backbone of all your internet activities. If the DNS servers provided by your ISP are sluggish or not properly configured for caching, they can hinder your connection speed. This is particularly noticeable when accessing a webpage that relies on content from multiple domains, such as advertisements and partner sites. Modifying DNS servers […]
What Are Feedback Loops and How They Enhance Email Deliverability
In email marketing, maintaining a high sender reputation is everything. Employing email deliverability tools, such as Warmy.io, and Feedback Loops (FBL) have immense contributions to boost email success rate. These tools enable email marketers to acquire valuable insights from mailbox providers — and how their recipients engage with their emails —, giving them the opportunity […]
Email Marketing Terms You Need To Learn
If you are an email marketer chances are you are pretty much accustomed or familiar with the jargons of email marketing. However, there are some terms that you may not have figured out yet. The following is an organized glossary of terms, and its explanations that you can use as a reference for your email […]
6 Reasons Your Cold Email Isn’t Working: Tips for Cold Outreach
Are you sending out cold emails as part of your B2B sales strategy, but not getting the results you hoped for? Cold email outreach can be a highly effective way to generate leads and close deals, but it requires careful planning and execution. In this blog post, we will explore six common reasons why your […]
Plain text or HTML in cold email?
In this article, we’ll look at plain text vs. HTML, the pros and cons of HTML emails, and help you decide which format to use for your email campaign. Getting past spam filters and improving your email deliverability is a key criterion when assessing the success of any outreach effort. This logic can also be […]
