What Is a PTR Record and Why It Matters for Email Deliverability
Emails hold immense value, especially for professionals, business leaders, and various organizations. It is an effective and economical communication tool to convey information, and promote a product —or service. This is why email deliverability remains a crucial aspect for successful email communication, and the most effective email marketing initiatives. Having an email warmup service, such […]
What Is an Email Alias and How It Affects Email Deliverability
The effects of having a professional email can do more than make your business aesthetically pleasing. It has an immense contribution to creating a reputation that will make your business stand out; this is why businesses employ the use of email aliases. Email aliases are prominent for their practical business advantage, such as managing email […]
How Email Warm Ups Transform Cold Outreaching
Content marketing and cold outreaching is a little like filing your taxes or going to the dentist. It may not be in the list of activities you wake up beaming with excitement for but if you ignore it, things will get worse. As appropriate as that comparison is, there are some notable differences. Taxes and […]
Fixing Reverse DNS Lookup Failures Best Practices for Email Server Configuration
Email is an instrumental communication tool that finds its advantages in areas such as marketing, customer support, and other internal communication processes. Email marketing is considered as the “king of all marketing channels”, while email communication for both customer support and internal communication offers a non-time sensitive system allowing everyone without rushing too much of […]
Mailbox Calculator Explained: What It Is and Why Email Marketers Use It
For email marketers, here’s a common dilemma: Finding the balance between sending just the right amount of emails to engage prospects while staying within the limits to ensure deliverability. It can be challenging, and that’s where a mailbox calculator comes in. A mailbox calculator is a tool designed to help email marketers optimize their sending […]
How Long Does It Take to Warm Up an Email Domain for Cybersecurity
Email domain warm up is a necessary process for any business that’s planning to send emails at scale and it’s even more crucial in the cybersecurity space. Cybersecurity companies work in an industry where trust, security, and compliance are everything. It isn’t only about getting to see a $36 return for every $1 worth of spend. Emails […]
Scaling Email Outreach: Here’s How to Calculate Your Ideal Mailbox Setup
When it comes to scaling email outreach, you need to calculate your ideal mailbox setup to avoid throttling and higher bounce rates.
SSL and TLS Certificate Errors in Email Servers: How They Impact Deliverability
What if you were to send an important email—a client proposal, let’s say, or a security update, or internal memo—and it was rejected, marked as spam, or even intercepted? That’s where SSL/TLS encryption comes in. These protocols secure email traffic through data encryption and confirmation of the authenticity of mail servers. But SSL/TLS encryption doesn’t work […]
Follow Up Templates for Cold Email: Mastering the Art of Effective Communication
Email has become an essential tool for communication, especially in the business world. Cold emailing is a powerful method for reaching out to potential clients, partners, or collaborators. However, composing a cold email that elicits a response can be challenging. To increase your chances of success, follow-up templates for cold email play a crucial role. […]
Why Your Cold Email Strategy Needs a Mailbox Calculator (and How to Use One)
Cold email outreach is not just about writing the perfect message—it’s about the “machine” behind that message. The most common error in outbound email outreach is miscalculating how many mailboxes you require. This in turn can lead to spam flags, bounce rates, and, eventually diminished campaign performance. To be able to scale cold email outreach and […]
