Free vs Paid Email Warm-Up Tools: Which Is Best?
When it comes to email outreach, getting your emails into the primary inbox—not spam or promotions—is everything. A lot rides on your emails landing in your target inboxes, and one of the most critical steps in achieving this is properly warming up your email address before you go all out in launching campaigns. Whether you’re […]
What Is an Email Header Understanding Its Purpose and How to View It in Outlook
Understanding email headers is one of the most necessary email marketing terms that can contribute to the improvement of your email deliverability and is crucial for effectively managing email campaigns or transactional communications. It contains technical aspects and details of the senders, including information of the receiver, the subject, and the time it was sent. […]
The Importance of a Domain in Cold Email MarketingÂ
Cold mailing is one of the best ways to reach potential customers in today’s digital world, and having an optimized domain for it can make a huge difference. If you’ve ever sent out an email to a prospect or client without proper branding, you know the negative effects this could have on the overall impression […]
14 Tips For Writing An Excellent Email Subject Line + Examples
A successful email campaign is essential to capture the attention of customers, and a strong subject line gives subscribers that first impression. Crafting an intriguing subject line is paramount – it’s what entices subscribers out among hundreds of inbox competitors! Ultimately, this will make or break your entire campaign’s success. Take advantage by investing time […]
Artificial intelligence (AI) in email marketing
Are you curious about the possibilities artificial intelligence (AI) and machine learning can bring to email marketing? With email artificial intelligence and machine learning coming of age, it is no surprise that these technologies are being increasingly used for managing and improving customer engagement. Email marketers today have access to an unprecedented level of automation […]
B2B Cold Email Templates | All you need to know
Cold mailing can be a daunting task for business owners and sales reps, especially when it comes to crafting the perfect message that will capture the attention of your target audience. But with the right strategy and set of templates, you can have structure as well as freedom in creating new leads using cold emails. […]
Best Email Marketing Platforms for SaaS Companies
Email marketing still reigns as one of the most powerful channels for nurturing prospects, leads, and customers for SaaS companies. The fact that more than 70% of marketers say email is driving more engagement proves that email marketing is an effective tool when it comes to engaging SaaS customers. Whether you are sending onboarding emails, newsletters, or […]
Call to Action: Persuade, Engage, and Drive Action!
Are you looking for ways to increase the effectiveness of your online marketing campaigns? Do you want to drive more leads and get better results from your efforts? If so, then call to action (CTA) is an essential strategy that can help achieve these goals. CTAs are powerful tools that give customers a clear direction […]
Why Cold Email Sequencers Are the Secret to Successful Outreach
Cold outreach is an essential technique for sales and marketing professionals who wish to create leads and build relationships at scale. But manual outreach—not to mention follow-up email management—can quickly spiral out of control. It’s labor intensive, prone to error, and can easily miss things. Cue cold email sequencers: the revolutionary tool that is changing how companies are—or […]
Email Deliverability Benchmarks for Marketing Agencies
For marketing agencies sending email campaigns at volume, there are a few key metrics that matter most, when it comes to understanding deliverability. It doesn’t matter how good or targeted your campaigns are if your messages don’t even land in your client’s customer inboxes. Because when you have poor deliverability, you’re losing money—and you’re letting your clients […]
