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5 Cold Email Templates That Work For SaaS companies

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Cold email outreach is effective and affordable for generating leads for SaaS businesses. But it takes more than a catchy subject line to create cold emails that actually get opened––not to mention replied to. In order for real engagement and success with cold email outreach to occur, SaaS businesses need to understand more profoundly how […]

Cold Email Follow up Templates

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At times, even the best cold mailing campaigns don’t get responses right away. But just because you didn’t hear a response doesn’t mean that your recipient isn’t interested in what you have to offer – they might just be busy or forgotten to respond.  That’s why having a great follow-up template can make all the […]

6 Steps to Validate Your Email Database

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Email marketing has become a powerful tool for businesses to connect with their audience. However, the success of an email marketing campaign depends on the quality of the email database used. A reliable and accurate email database is crucial for reaching the right recipients and maximizing the impact of your messages. In this article, we […]

What is an email alias and when is it useful?

email alias

Are you wanting to make sure your emails are reaching their intended recipients? You’ve come to the right place! In this blog post, we’ll talk about an often overlooked email marketing tool that can help boost your campaigns: email aliases. Whether you’re a solo email marketer or part of an agency, understanding how and when […]

Cold Email Sequences: What They Are and How to Create One That Converts

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Cold email is very much an integral part of any sales and marketing strategy this 2025. Despite the growing influence of social media and other digital channels, email still sits on the throne as the best way for businesses to reach out to prospects. In fact, email marketing has one of the best ROIs at […]

Email Deliverability Benchmarks for Recruitment & HR

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Email is a critical communication tool for recruitment and HR teams—whether you’re contacting candidates, following up on job offers or sending internal communications to your employees. But if your emails are not getting to who you need to get them, then you’ve wasted all of that time and energy creating them. Bad email deliverability can spell […]