How to Use an SPF Generator to Protect Your Domain and Improve Inboxing
Email is one of the most powerful tools for communication. However spam, phishing, and spoofing continue to be an ongoing risk not only to your domain’s reputation, but also to your email deliverability. Of the more than 3.4 billion emails sent daily with good enough forgery to make them look like they are from someone you […]
How to Use SPF Flattening Tools to Optimize Your Email Deliverability
Email authentication is a vital procedure for maintaining high email deliverability. Having the slightest chance of your email authentication derailing can and will affect your reputation. One of the most important email authentication methods there is, the Sender Policy Framework (SPF), an authentication method confirming every email sent using your domain has full authorization by […]
Importance of Email Warmup before Cold Outreach
Sending cold emails is important for brand integrity, lead generation, and outbound sales. However, if you send endless emails from a newly created account, clients may consider it suspicious and mark you as spam. Eventually, your email may pile up in their spam folders, cutting down on the outreach. The best way to resolve this […]
Improve Email Deliverability in Outlook
Microsoft Outlook is used by over 400 million active email users around the world, and serves as one of the most popular email platforms for businesses and general consumers. But with Outlook’s aggressive spam filters and intricate security precautions, getting your emails delivered could be quite difficult. For businesses relying on Outlook to communicate with their customers, […]
IP Warming: Unlocking the Secrets to Email Inbox Placement
One of the key aspects of effective email marketing is ensuring that the emails are delivered to the right place, i.e. the inbox of the intended recipients. This becomes even more important in light of the increasing competition for attention in an already cluttered inbox. When emails are not delivered to the inbox, they may […]
LashBack Unsubscribe Blacklist: What It Is and How to Get Delisted
Have you heard of the LashBack Unsubscribe Blacklist (UBL)? If you’re working in email marketing, it’s something you should know about. The UBL is a blacklist that can hurt your email deliverability. It’s specifically for companies that don’t respect unsubscribe requests, listing IP addresses that send emails to people who opted out. Why does this […]
Managing Multiple Email Identities with Aliases A Guide for Better Email Deliverability
Multiple email identities can be appealing. It makes your business, or professional profile presentable. Besides its aesthetic potential, multiple email identities can also be an effective system to effectively communicate with different audiences. However, acquiring various main email accounts can be time consuming and may result in mismanagement of email communication. This is why various […]
Lead scoring 101: Converting email engagement to actionable insights
In this competitive business environment, where email marketing has become such a major channel for marketing communication, understanding the behavior of your audience, is key. Lead scoring is a way to determine the quality of a lead, usually based on their interaction through an email channel. Establishing a clear hand-off process from marketing to sales […]
Conquering the Inbox: Leveraging ESPs and ISPs for Maximum Reach
The ability to effectively reach and engage customers through email is a critical element of modern business strategy. Central to this endeavor are Email Service Providers (ESPs) and Internet Service Providers (ISPs). These two entities, while distinct, work hand-in-hand to shape the landscape of email marketing. ESPs, like Mailchimp and SendGrid, provide businesses with the […]
Localization of email newsletters
In an era where global communication is more accessible than ever, businesses are recognizing the importance of speaking directly to their audience’s unique cultural and linguistic preferences. Email newsletters, a cornerstone of modern marketing, are no exception. By localizing these communications, companies can foster deeper connections, ensuring their messages resonate on a personal level with […]
