Build a Signature That Works: What Every Outreach Email Should Include
Your email signature can feel like an afterthought when it comes to cold outreach emails. It’s just an easy sign-off at the end of your message, right? Wrong! It’s much more than that, actually. Your email signature is one of the fundamental factors that helps determine your deliverability—whether your email ends up in the recipient’s inbox or spam folder. […]
Cold Email Campaigns vs. Cold Email Sequences What’s the Difference
Cold outreach through email marketing is still a cornerstone of sales and marketing in 2025. With an ROI of $36 per $1 spent, it’s an excellent strategy for engaging new leads, growing brand awareness, and driving conversions. But we see a lot of confusion between “cold email campaigns” and “cold email sequences.” People tend to confuse […]
Domain warming up. Methods.
In the world of email marketing and online communication, the reputation of your domain plays a crucial role in determining the success of your campaigns. It directly affects email deliverability and the trust you build with internet service providers (ISPs). However, when it comes to new or dormant domains, establishing a positive reputation can be […]
Understanding Email Bounce: The Difference Between Hard and Soft Bounces
The most basic need for any email marketing is Email deliverability. When emails fail to reach the inbox, potential opportunities are missed and the sender’s reputation may take a hit. One of the primary factors that may affect deliverability is having bounces, which happens when an email fails to find its way into a recipient’s […]
Email Deliverability Audit from Warmy. Try it for free.
If you’re looking for a dependable and reliable email deliverability audit, then you’ve come to the right place! Warmy’s Email Deliverability audit is here to make sure that your messages get to their destination safe and sound. With our easy-to-use tool, simple setup process, and free trial period, it has never been easier or more […]
Email Engagement How Seed List Helps Improve Open & Click Rates
It is easy for Internet Service Providers (ISPs) — such as Gmail, Yahoo, and Outlook to categorize your messages as spam or a simple promotional clutter, especially if you have a new or inactive email account. For email marketers, this can be a nightmare. The reason for this ISPs does not have any foundational information […]
Email Marketing Compliance Checklist for US Market
With a $36 return on every $1 spent, email marketing is a valuable tool for businesses to interact with potential customers and increase sales. Meanwhile, companies in the US will be happy to learn that the US was the country with the most emails sent in April 2024—with an average of 9.7 billion emails sent each day. […]
Email Signature Best Practices for Cold Outreach Campaigns
When it comes to cold email outreach, the devil is literally in the details. From the subject line to the body copy, your message should immediately call attention and build trust. One detail often forgotten that actually has a huge role is the email signature. While it may seem like a small detail, a fantastic email […]
Email Warmup Alternatives: When Traditional Warmup Isn’t Enough
Cold email outreach is a powerful weapon for businesses, but it only works if you can ensure email deliverability—that is, the ability to hit the inbox rather than go to spam. Email warmup is one of the most critical steps in achieving high deliverability. It’s the practice of gradually increasing the volume of emails sent from […]
Examples of Positive and Negative Feedback Loops in Email Deliverability
For email marketing strategists, understanding the recipient’s engagement level and their reactions to the email contents can help them determine if the campaign is working, or needs further developments. This is an opportunity that would be difficult to determine without the presence of Feedback loops. Feedback loops are widely regarded by email marketers to gauge […]
