Tag: Email Deliverability

SPF, DKIM, and DMARC Best Practices for Mailgun

Spam accounts for roughly 85% of email traffic worldwide (Statista). Three basic but effective tools protect your mailbox against spam and email fraud: SPF, DKIM, and DMARC. SPF, DKIM, and DMARC—essential email authentication acronyms—are explained in this article. These procedures help ensure emails reach their recipients safely and reliably, not only as computer jargon. We’ll […]

Navigating Brevo SPF, DKIM, and DMARC: Protecting Your Email

In an age where a single click can compromise an entire company’s security, how much do you trust your email’s defenses? With technological advancements skyrocketing, email security is no longer a convenience – it’s a critical necessity. Consider this: over 90% of cyber attacks begin with a phishing email, exploiting weak links in email security […]

Drip deliverability: Best Practices and Tools

Crucially, email deliverability decides whether your message ends up in the inbox or disappears into the spam bin. Less eyes on your emails, less interaction, and finally a loss in possible income due to poor deliverability. We shall explore the typical deliverability issues afflicting users in this post and introduce you to a great fix: […]

How to Spot Deliverability Issues Before They Tank Your Campaign

Email deliverability—one of the most critical factors in the success of email marketing campaigns, yet often the hardest to maintain. Even the most minor blip in inbox placement can have a serious impact on your bottom line. You don’t want to miss out on that magnificent email marketing ROI—$36 ROI for every $1 spent. There are […]

SMTP Error 501 – How to Resolve [SOLVED]

SMTP is an acronym for Simple Mail Transfer Protocol—the protocol used for sending emails. One of the problems that can occur when SMTP isn’t functioning correctly is something called SMTP Error 501. Primarily a syntax error, SMTP Error 501 actually stops emails from being sent and/or received. Usually, senders receive a bounced back email stating […]

Outlook SMTP Settings: A Step-by-Step Guide to Configuring Your Outlook SMTP

Email is governed by a protocol called Simple Mail Transfer Protocol. This specific protocol controls how messages are sent and received across the Internet from one server to another. In a nutshell, SMTP matters to anyone who uses email because it ensures that email communications are sent and received appropriately and effectively.  SMTP settings also […]

Yahoo SMTP Settings: A Step-by-Step Guide to Configuring Your Yahoo SMTP

Ever wonder why one email makes it to its destination and another gets lost in spam? In 2023, spam placement rate was 6.8% and “missing” email rate was 7.3%. What does this mean? For various reasons, there are emails that don’t make it to where they’re supposed to go. Whether you receive your email depends […]

How long to warm up new domains before starting to send campaigns

If you’re serious about email marketing, you can’t do without your domain. After all, the user is waiting for a letter from the brand, and not from an unknown sender. For your email to be opened, the customers must clearly understand who it is from. In a personal mailbox, everything is simple: you type an […]

Spamhaus DBL Blacklist: How To Remove your Domain from blacklist

Spamhaus DBL Blacklist is a widely recognized and respected organization that focuses on identifying and listing domains involved in spamming and other malicious activities. If your domain has been blacklisted by Spamhaus DBL, it can have severe consequences for your email deliverability and online reputation. In this article, we will explore the steps to remove […]

Real-Time Blackhole List (RBL): How To Remove your IP from it

Real-Time Blackhole List (RBL) is a domain name system (DNS) blacklist that maintains a list of IP addresses that have been reported to send spam or malicious content.  RBL is an effective tool for organizations to block unwanted traffic from specific IPs and prevent their networks from being compromised.  However, if your IP has been […]