A simple red cartoon-style telephone handset icon, isolated on a white background.

One-on-one free email deliverability consultation

SMTP Connection Encryption: The Key to Secure & Reliable Email Delivery

An email icon secured with a chain surrounded by padlocks and shield symbols, representing internet security. Scattered symbols of envelopes, locks, and at (@) signs are on a dark background with digital elements.

One of the top channels of communication for businesses is email, which unfortunately makes it one of the prime targets of cyberthreats like phishing, data interception, and spoofing. Encryption is the answer. Without it, emails are transmitted as plaintext over the Internet where people can steal sensitive information.  SMTP (Simple Mail Transfer Protocol) is the […]

SMTP Retries and Deferrals: Understanding Email Delays & How to Fix Them

A vibrant cosmic scene features a person riding a rocket, a laptop displaying an envelope icon, and an alarm clock with the same icon. The background has swirling, glowing patterns, creating a dynamic, futuristic atmosphere.

The main protocol for sending email is the Simple Mail Transfer Protocol (SMTP), which manages both the sending and routing of messages between networked devices. But the journey from sender to recipient can sometimes be rocky. This may also result in SMTP retries/deferred by the senders. Though these mechanisms are supposed to be able to deal with […]

Fixing Reverse DNS Lookup Failures Best Practices for Email Server Configuration

Digital artwork of a server connected to a glowing email icon. Blue data streams flow from the server to the email symbol against a vibrant orange and red background, symbolizing digital communication and data transfer.

Email is an instrumental communication tool that finds its advantages in areas such as marketing, customer support, and other internal communication processes.  Email marketing is considered as the “king of all marketing channels”, while email communication for both customer support and internal communication offers a non-time sensitive system allowing everyone without rushing too much of […]

Reverse DNS Lookup Failures How They Impact Email Deliverability and Sender Trust

A glowing digital illustration shows a data center with several rows of server racks. In the center, a large red arrow points down at a stack of server disks, with a laptop displaying DNS on the screen. The scene is bathed in orange light.

Email is a valuable communication channel, especially for many businesses and email marketers. It is known to develop the highest ROI, which should make inbox placement and email deliverability a priority.   The capability to ensure that your emails are delivered to the intended recipient is a simple idea, yet there are still some email users […]

Why SSL & TLS Certificate Errors Are Hurting Your Email Deliverability

A 3D digital illustration of a padlock labeled TLS and a shield labeled SSL on a glowing orange background. The terms TLS and SSL appear multiple times, with digital circuit patterns and binary numbers scattered throughout.

If you are an email marketer, you probably understand that having the best email and domain setup are one of the fundamentals to ensure that you have a functioning email. However, one factor that can still affect your email deliverability and overall reputation are errors caused by SSL (Secure Sockets Layer) and TLS (Transport Layer […]

Maximizing Email Deliverability: Grouped vs. Randomized Sending

Three vertically-aligned, rounded bars in yellow, orange, and red on the left. Text on the right reads, Maximizing Email Deliverability: Grouped vs. Randomized Sending 2025 in black and blue.

Many organizations suffer the pain of emails ending up in spam folders or being throttled—often because sending practices are widely inconsistent with Outlook 365’s spam filters. At Warmy, our research team continues to do more by figuring out how to get more of your emails delivered, straight to your intended inbox. Our ongoing testing and analysis […]

SSL and TLS Certificate Errors in Email Servers: How They Impact Deliverability

Futuristic digital graphic featuring an envelope icon labeled SSL/TLS at the center, surrounded by multiple shield icons with SSL and @ symbols, set against a radiant, abstract background. Text reads SSL/TLS Security.

What if you were to send an important email—a client proposal, let’s say, or a security update, or internal memo—and it was rejected, marked as spam, or even intercepted? That’s where SSL/TLS encryption comes in. These protocols secure email traffic through data encryption and confirmation of the authenticity of mail servers. But SSL/TLS encryption doesn’t work […]

The Challenges of SMTP over IPv6: What You Need to Know Before Transitioning

Digital artwork illustrating the flow of email data. Glowing paths connect envelope icons, marked by labels like Sender IP and Receiver IP. The dynamic lines and target-like nodes emphasize data transmission in a network.

SMTP (Simple Mail Transfer Protocol) has been the staple of email communication for the last couple of decades—forwarding messages over networks via the Internet Protocol, which has, until recently, been IPv4.  But exhaustion of IPv4 addresses is gradually pushing businesses and email service providers to think about moving to SMTP over IPv6. It provides a nearly infinite […]