SendGrid Deliverability: Best Practices and Tools

Ever sent an email and then found it disappeared into thin air, never to be seen by the person you meant to send it to? I find it to be a frustrating experience. Success of email marketing initiatives is mostly dependent on email deliverability, the unseen factor determining where your emails land. Your marketing efforts […]
Amazon SES Deliverability: Best Practices and Tools

One very important factor in email marketing that greatly affects how successful your campaigns are is email deliverability. Popular cloud-based email sending service Amazon Simple Email Service (Amazon SES) was developed to enable businesses to send transactional, marketing, and notification emails. However—and this is the truth—even with a technology this potent, deliverability problems can still […]
Mailchimp Deliverability: Best Practices and Tools

Businesses and marketers know that any digital marketing plan must include email marketing efforts. However, not everyone knows that email deliverability must be prioritized. Email deliverability is all about how effectively your message gets into the mailbox of your target audience. Mailchimp is one of the premier names in the email marketing software world. It […]
Yahoo DMARC Setup: A Complete Guide for Enhanced Email Security

Unbelievably, emails are the starting point of about 90% of cyber attacks. Your email communications need to be protected more than ever in a world where spoofing and phishing attacks are very real. That is the context in which DMARC (Domain-based Message Authentication, Reporting & Conformance) functions. Strongly integrating with SPF (Sender Policy Framework) and […]
DMARC Office 365: How to Set Up and Secure Your Email System

Various organizations utilize Office 365 for a more seamless communication process. However, despite its impressive email features, phishing and spam are still inevitable. Email security for Office 65 is more important now than ever since phishing attempts make up over 80% of security incidents, even email servers outside of Office 365. To combat this, tools […]
DMARC for Gmail: What Is It and How to Set It Up​

About 85% of daily emails in the digital world of today are deemed spam, and many of them can be dangerous. This startling number emphasizes the need of email security in our online life. We must make sure that the emails we trust are really safe because, as Gmail users, we sort through a sea […]
DKIM Yahoo Essentials: Protecting Your Emails from Spoofing

Ever wonder how hackers send emails that appear to be from reputable vendors or your bank? Known as email spoofing, this strategy impacts millions of people worldwide and annually results in large losses of data and money. Actually, damages from phishing and other email-based scams alone topped $57 million, according to the FBI’s Internet Crime […]
Step-by-Step Guide to Set Up DKIM for Google Workspace

91% of cyberattacks begin with a simple email. A somewhat simple and innocuous email correspondence, can be the beginning of something catastrophic. To safeguard your email from cyberattacks, taking a defensive measure is of utmost importance. One of the most potent weapons against these malicious thefts is DomainKeys Identified Mail (DKIM). This step-by-step guide will […]
Configuring SPF for Enhanced Email Security in Microsoft Office 365

Almost 91% of cyberattacks start with a phishing email, did you know that? So how can companies safeguard themselves against such weaknesses in a world when digital security is critical? Here comes the Sender Policy Framework, or SPF, a first line of defense against email spoofing. This protocol facilitates the confirmation that mail arriving from […]
Yahoo SMTP Settings: A Step-by-Step Guide to Configuring Your Yahoo SMTP

Ever wonder why one email makes it to its destination and another gets lost in spam? In 2023, spam placement rate was 6.8% and “missing” email rate was 7.3%. What does this mean? For various reasons, there are emails that don’t make it to where they’re supposed to go. Whether you receive your email depends […]