A domain with a tainted reputation, what should I do?
Inna Sabada
by Inna Sabada
A domain with a tainted reputation, what should I do?

The most important goal for a good email marketer is to get the email to the recipient in the Inbox.


So, what to do if you decide to make mailing lists, and you have a domain, but its reputation is damaged.



To get started, check out our articles on this topic:

1. Sender reputation

2. Why is your domain at a disadvantage with email providers?



Domain reputation is the opinion of the mail provider about the domain that is sending emails. It affects how emails go to your inbox, and hence the effectiveness of email marketing in general.


Building a reputation is not a quick process and requires your efforts. But just one wrong action can ruin your reputation.


If the reputation has been damaged, in our opinion, it is easier to register a new domain and start mailing from it. It will be more efficient and faster. It can take 2 to 3 months to restore a damaged reputation. Our experience shows that earning a good reputation for a new domain is much easier than fixing a bad reputation for an old one. Therefore, we recommend not to suffer with a "spoiled" domain. Register and warm up with the help of special services several new ones at once. And if letters from one of them end up in spam, you can send mailings from others.


If your domain has a tainted reputation, there are several steps you can take to try to improve it:


Identify the issue: Determine what caused your domain's reputation to become tainted. This could be due to spam complaints, malware or phishing activity, or other issues.


Address the problem: Once you have identified the issue, take steps to address it. This could include removing malware or phishing content from your website, implementing better email sending practices, or resolving any other issues that are impacting your domain's reputation.


Request removal from blacklists: If your domain has been added to one or more blacklists, you will need to request removal. This typically involves contacting the blacklist provider and providing evidence that you have resolved the issue that caused your domain to be blacklisted.


Monitor your domain's reputation: Once you have taken steps to improve your domain's reputation, monitor it closely to ensure that it continues to improve over time. Use online tools to track your domain's reputation and take action if you notice any negative changes.


Build a positive reputation: To maintain a positive domain reputation, focus on building high-quality content, engaging with your audience, and using email best practices. This includes sending emails only to those who have opted-in to receive them, providing clear unsubscribe options, and avoiding spam trigger words or phrases.


Be patient: Improving a tainted domain reputation can take time, so be patient and persistent in your efforts.


By taking these steps, you can work to improve your domain's reputation and restore trust with your audience and email service providers.



The best way to warm up your domain name is to use a service that does it for you. It is much more professional and faster.

Warmy is the perfect service to warm up your mailbox. For this we have the best conditions and the lowest price in comparison with our competitors.


Read also - The Ultimate Guide to Understanding and Improve Domain Reputation


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