When it comes to cold email outreach and sales automation, businesses often face this challenge: email deliverability.
After all, even the best-crafted cold emails complemented by effective lead generation strategies can be rendered useless if they land in the spam folder.
That’s where specialized tools like Warmy.io and Amplemarket come in. Both claim to help businesses improve outreach, but their approaches differ dramatically:
- Amplemarket positions itself as an all-in-one sales platform
- Warmy focuses on becoming the world’s most advanced email deliverability solution.
In this article, we’ll break down both platforms, compare their features, and help you decide which tool is the right fit for your business goals and needs.
Amplemarket
Amplemarket is an AI-driven sales automation platform designed for modern sales teams. Through this platform, sales activities like prospecting, outreach, and engagement can all be done.
Key features of Amplemarket:
AI-powered prospecting: Helps find and enrich lead data with company and contact details.
Multi-channel outreach: Engage with leads via email, phone, and social.
Sequencing automation: Build automated and polished workflows to reach out while personalizing at scale. Tried and tested templates can also be used.
Deliverability booster: AI-driven warmup to improve sender reputation and optimize deliverability.
Limitations of Amplemarket:
Email deliverability is not its core strength and main feature as the Deliverability Booster is just one feature among many.
Warmup capacity is limited compared to specialized tools.
Lack of customization options and fine-tuning in warmup strategies; mostly standardized processes.
Better suited for teams that need an “all-in-one” sales automation tool, but not for companies where email deliverability is the #1 priority.
Warmy.io
Warmy is a specialized email deliverability and warmup platform. Unlike multi-purpose sales tools like Amplemarket, Warmy focuses exclusively on keeping your emails out of spam and ensuring a healthy sender reputation.
It’s trusted by thousands of businesses worldwide who want to scale outreach without losing inbox placement.
Key features of Warmy.io:
Email warmup at scale: Sends thousands of warmup emails per day to gradually improve domain and mailbox reputation.
Multi-provider compatibility: Works with Gmail, Google Workspace, Outlook, Microsoft 365, Yahoo, SendGrid, and any custom SMTP.
Blacklist monitoring: Instantly checks if your domain or IP is listed on major spam blacklists.
Deliverability testing: The free email deliverability test gives real-time inbox placement data across providers so you can see where your emails are really landing.
SPF, DKIM & DMARC checkers: Free record generators to ensure proper authentication setup.
Topic & language customization: Warmup emails in 30+ languages and industry-specific topics.
Template checker: Test and optimize your own email templates to ensure they don’t trigger spam filters and have better chances of landing in the inbox.
Safe auto-archiving: Keeps warm-up emails from cluttering your inbox by automatically archiving them.
Limitations of Warmy.io:
Focused on deliverability, not a full CRM or prospecting platform.
Let’s unpack the features of these two services in greater depth.
Feature-by-feature comparison
Warmy.io
Amplemarket
Which is the best tool for your needs?
Both tools serve different purposes, so the right choice depends on your business priorities.
Choose Amplemarket if…
You need a full-stack sales engagement platform that includes prospecting, sequencing, and multi-channel outreach.Choose Warmy.io if…
You already have a CRM or sales engagement platform but struggle with getting emails into inboxes. If your cold outreach campaigns suffer from spam issues, bounces, or low open rates, Warmy is the clear choice.
Warmy is also ideal for agencies, fast-scaling startups, and enterprise senders who need:
High-volume warmup capacity.
Multi-language support to cater to a global audience
Customizable strategies to match business context.
Reliable monitoring and detailed reporting.
Simply put, if email deliverability is your #1 priority, Warmy wins every time.
Why Warmy is the best Amplemarket alternative
While Amplemarket is a strong sales automation tool, it’s not built to help your deliverability.
Warmy, on the other hand, was designed for this exact purpose.
Ready to fix your deliverability? Start your 7-day free trial of Warmy today and watch your emails start landing in inboxes and creating impact.