Deliverability and inboxing tips in 2023Register now
You spend so much time crafting a perfect message for potential clients or colleagues only to send it out and find that Gmail is blocking your emails.
What could be worse? The truth is, if you want to make sure that your messages are seen by those who need to see them, it's essential that you understand why this might be happening - and just what steps should take to stop it from occurring again!
In this blog post, we'll explore ten reasons why Gmail may be blocking your emails and how best to address each issue. Let's get started!
Gmail uses advanced algorithms to detect spam emails and prevent them from reaching the recipient's inbox. If your email contains spammy content, such as excessive use of capital letters, multiple exclamation marks, or suspicious links, Gmail may block it.
To avoid this, ensure that your emails are well-written, have relevant content, and do not contain any suspicious links or attachments.
Example: If you're a business owner sending out promotional emails, avoid using words like "Free," "Urgent," or "Limited Time Offer" in your subject line, as these can trigger Gmail's spam filters.
A high bounce rate occurs when a large percentage of your emails are returned to the sender as undeliverable. This can happen if the recipient's email address is invalid or if your email server has a poor sending reputation. Gmail may interpret a high bounce rate as a sign of spamming and block your emails.
Example: If you have an outdated email list with many invalid email addresses, it's essential to regularly clean and update your email list to minimize bounce rates.
Gmail may block your emails if you send them to inactive email accounts. Inactive accounts are those that have not been accessed or used for an extended period. Gmail's algorithms may interpret this as suspicious activity and block your emails to protect the recipient's account.
Example: If you have a large email list but notice that many of your recipients have not engaged with your emails for a long time, consider removing them from your list to avoid sending emails to inactive accounts.
If you send a large volume of emails from the same IP address or domain in a short period, Gmail may interpret it as spamming and block your emails. This can happen if you send bulk emails or run email marketing campaigns without following best practices.
Example: If you're sending a mass email campaign to a large list, consider using a professional email marketing service that adheres to industry standards and provides proper email authentication.
Gmail uses IP reputation as a factor to determine whether an email is legitimate or spam. If your IP address has a poor reputation due to previous spamming activities, Gmail may block your emails.
Example: If you're using a shared IP address from your hosting provider, be cautious as the reputation of the IP address can be influenced by other users on the same IP. Consider using a dedicated IP or a reputable email service provider to maintain a good IP reputation.
Gmail uses various authentication methods, such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), to verify the authenticity of an email. If your email fails these authentication checks, Gmail may block your emails.
Example: Make sure to properly configure your domainn's SPF and DKIM records to authenticate your emails and prevent them from being blocked by Gmail.
If your emails receive a high number of complaints, such as users marking them as spam or reporting them as unwanted, Gmail may block your emails. This can happen if you send emails to recipients who did not explicitly opt-in to receive emails from you.
Example: Always obtain explicit consent from your recipients before sending them any emails, and provide a clear opt-out option in every email you send. Monitor and manage your complaint rate to ensure it remains low and within industry standards.
Gmail has strict policies against certain types of content, such as illegal, harmful, or explicit content. If your email contains such content, Gmail may block it to protect its users.
Example: Avoid sending emails that contain content related to illegal activities, hate speech, pornography, or other prohibited content as defined by Gmail's policies.
Gmail has robust virus and malware detection mechanisms in place to protect its users from malicious emails. If your email contains a virus or malware, Gmail may block it to prevent the recipient from being exposed to harmful content.
Example: Always use reliable antivirus software to scan your emails and attachments before sending them to ensure they are free from any malicious content.
If your domain or IP address has been blacklisted by Gmail or other email providers, your emails may be automatically blocked. Blacklisting can happen if your domain or IP has been associated with spamming or other malicious activities.
Example: Regularly monitor and manage your domain and IP reputation to avoid being blacklisted. If you discover that your domain or IP has been blacklisted, take appropriate steps to resolve the issue, such as contacting the relevant authorities or using a reputable email service provider.
Now that you are aware of the common reasons why Gmail may block your emails, it's important to know how to detect if your emails are indeed blocked. Here are some ways to do that:
✔ Check the Sent Folder: If your email appears to be sent from your end, but it does not show up in the recipient's inbox or other email folders, it could be an indication that it has been blocked by Gmail.
✔ Monitor Bounce Rates: Keep track of the bounce rates for your emails. If you notice a sudden increase in bounce rates, it may be a sign that your emails are being blocked by Gmail.
✔ Check Spam Folders: Ask your recipients to check their spam or junk folders for your emails. If your emails consistently end up in their spam folders, it's likely that Gmail is blocking them.
✔ Contact Recipients: If you suspect that your emails are being blocked by Gmail, try reaching out to your recipients through other means, such as phone or other email addresses, to confirm if they are receiving your emails.
If you have identified that your emails are being blocked by Gmail, here are some steps you can take to resolve the issue:
✅ Review your email content and ensure that it complies with Gmail's policies and best practices. Avoid using spammy language, suspicious links, or prohibited content. Make sure your emails provide value to the recipients and are relevant to their needs.
✅ Ensure that your domain is properly authenticated with SPF and DKIM records to validate the authenticity of your emails.
✅ Keep a close eye on your complaint rates and take necessary measures to minimize them. Always obtain explicit consent from your recipients before sending them emails, and provide a clear opt-out option in every email.
✅ If you're using a shared IP address, check the reputation of the IP and take appropriate steps to maintain a good reputation, such as using a dedicated IP or a reputable email service provider.
✅ Regularly monitor and manage your domain and IP reputation to avoid being blacklisted by Gmail or other email providers. Take prompt action if you discover that your domain or IP has been blacklisted.
✅ If you believe that your emails are being blocked by Gmail without any valid reason, you can contact Gmail Support for assistance. They may be able to investigate the issue and provide guidance on how to resolve it.
✅ If your emails have low engagement rates, such as low open rates or high unsubscribe rates, it may signal to Gmail that your emails are not valuable or relevant to the recipients. Focus on improving your email engagement by sending targeted and personalized emails that resonate with your recipients.
✅ Choosing a reputable email service provider with a good sending reputation can significantly reduce the risk of your emails being blocked by Gmail. Make sure your email service provider follows best practices and has a history of delivering high-quality emails.
✅ Regularly clean and maintain your email list to ensure that it only contains active and engaged recipients. Remove any inactive or bouncing email addresses from your list to avoid sending emails to invalid or outdated addresses, which can trigger spam filters.
✅ Stay up-to-date with Gmail's policies and best practices for sending emails. Avoid using tactics that are commonly associated with spam, such as excessive use of capital letters, multiple exclamation marks, or misleading subject lines.
All in all, Gmail is a great email service but understanding why your emails are being blocked can be frustrating and difficult to follow. Fortunately, the steps outlined in this blog post will help you prevent emails from being blocked in the future.
The most important takeaway from the 10 reasons discussed above is to maintain a professional attitude in your email communications, keep up with any blacklists you may be placed on or included on, and perform regular maintenance checks—including doing an audit of who’s blocked or unsubscribing you—to ensure your delivering your best emails as efficiently as possible.
In short, always think ahead; by staying ahead of any potential issues with your emails, you will not only ensure that more people are receiving them but also save yourself extra time and energy for other tasks.
📜 Related articles:
◾ How to understand that email goes to spam?
◾ How to deal with spam traps?
◾ Why Do You Need to Configure SPF, DKIM, DMARC and How To Set Them
◾ How to remove an IP from the blacklist.
Don't let your emails get blocked by Gmail! Warm up your emails with Warmy.io to ensure they reach their destination and make a lasting impression.
Warmy.io guarantees maximum inbox deliverability so that you can make sure that your messages get read, no matter what.
Try it today and give your campaigns the best chance of success!