Email newsletters are very popular, it seems to be very easy to make an email newsletter, write an email, send it and you're done. But in fact, everything is not so simple, there are many nuances in email newsletters, and without knowing which you can not only get into spam but also completely ruin the reputation of a domain.
The first thing you need is your domain. It must be warmed up. The subscriber base needs to be cleaned, constantly updated, and periodically revived. SPF, DKIM, and DMARC records must be configured. To track the reputation of a domain in email services, you need postmasters.
The biggest problem for any marketer is getting into Spam. All the efforts of your team will be wasted. Every year, Google's algorithms are getting more and more complicated and smarter, now Google uses Artificial Intelligence, which is improving itself and it's no secret to anyone that getting into Inbox in Gmail is the most difficult.
Let's see why your emails end up in spam
1. Your subscriber base
If purchased, there may be many broken emails or spam traps. Working with a purchased database is not the best solution, as a rule, there is no result of such work and you will only harm yourself. In the best case, the user will unfollow you, in the worst case, they will complain.
2. A sharp jump in sent emails
If your domain is not warmed up and you decide to quickly increase the number of recipients, your emails end up in spam. The domain needs to be warmed up, use our tool for this.
The content of your letter makes Gmail suspicious. Spam words, caps lock, promotional content, too many links, etc. Algorithms also read content: pictures, text, attachments, and links. Any part of the letter can affect delivery.
You must set up authentication, i.e., make SPF, DKIM, and DMARC records in the domain zone of the site. This is how postal services make sure that the letters come from the declared source. Authentication will not only improve email deliverability but also protect against spammer attacks - no one will be able to send bulk emails from your domain.
5. Too many emails
Even the most patient subscriber will complain about spam if he receives ten messages a week from one company.
Follow the rule - less, but better.
6. Rating of your domain
Each domain has a rating, if you have it low your emails are more likely to land in spam.
There are many factors that affect the rating, such as how recipients interact with your emails, the number of responses to your mailing lists, the number of emails sent, etc.
Tools like Warmy solve this problem and fix your domain reputation by warming up your email box.
If your IP address is blacklisted by spammers, your emails will definitely go to spam.
Learn more about this How to remove an IP from the blacklist.
8. Spam complaints.
Your subscribers may mark your emails as spam. This happens if they did not consent to your mailing list or if they do not like your emails. If someone flags your email as spam don't panic, it just shows that you need to change something. Go through all the points and correct all your mistakes.
An email is a great place for A/B testing.
9. High Bounce Rates
Another answer to your question “why is Gmail blocking my emails?” is that you may have high bounce rates.
The bounce rate is the percentage of emails that were not delivered due to an incorrect address, a full mailbox, or technical failures of the mail service among all emails sent.
The rate of return in different industries may be different, but on average does not exceed 1%. With a high bounce rate, email providers will decide that the sender is sending spam and block it.
10. Gmail instructions.
Gmail has clear guidelines and rules that anyone who starts mass emailing needs to learn.
Only by following the established rules, you will be able to achieve high results and get into the Gmail inbox.
It's much easier to prevent getting into spam than it is to get out of it. Do your best, in the beginning, to save money, time, and nerves in the long run. Make SPF, DKIM, and DMARC records, keep the base clean and check the postmaster regularly.
If your domain's reputation for Gmail has fallen below the baseboard, fixing the situation is difficult but possible. Use our tool, we will solve this issue for you.