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How to Send a Video Through Email: 7 Essential Tips

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    Are you having trouble sending videos through email? You’re not alone! Although sharing a video through email seems like it should be an easy task, it can actually be quite tricky. 

    There are many different types of attachments that come with their own unique set of rules and guidelines to follow in order for them to successfully arrive at the recipient’s inbox. 

    With that being said, don’t let this discourage you—sending a video through email is possible with some guidance and understanding on handling these attachments properly. Read on for 7 essential tips on how to send a video via email!

    Video has become the most popular digital marketing trend. When done well, it’s engaging, entertaining, and gets the point across faster than any other form of delivery.

    The world’s top marketers are increasingly using video, and of these, 78% plan to expand their use of YouTube and video content. Incorporating video content into your email marketing campaign can increase email read rates by 19%, click-through rates by 65%, and reduce unsubscribe rates by 26%.

    On the one hand, working on a video takes a lot of time, it is difficult to make a high-quality video without special knowledge, you need to be able to shoot or process it, as a rule, a good video requires a whole team: developing an idea, selecting music, working on a script, filming, editing specialist, etc. Not everyone understands the benefits of this, but reality shows that video content increases conversion and, in our opinion, this work is worth the result.

    4 ways to send a video through email

    1. Attach the video file: This is the simplest method, but it may not be the most practical for larger video files. Most email services have a file size limit, so if your video is too big, you may need to compress it or use a different method.

    2. Use a file transfer service: There are many services available that specialize in transferring large files over the internet. Some of the most popular options include Dropbox, Google Drive, and WeTransfer. With these services, you upload your video file to the platform and then send a link to the recipient via email.

    3. Share from a video hosting platform: If you’ve uploaded your video to a platform like YouTube, Vimeo, or Facebook, you can share the video via email by copying and pasting the video URL into your email message. Keep in mind that this method may not be ideal if you need to keep the video private.

    4. Use an email plugin or add-on: Some email services have plugins or add-ons that make it easier to send videos. For example, Gmail offers a “insert files using Drive” function, which lets you attach large files from your Google Drive account. Other email services may have similar features or third-party plugins available.

    Regardless of which method you choose, there are a few best practices to keep in mind when emailing a video. First, make sure you’re sending the video to the right person and that they’re expecting it. Second, be aware of file size limits and take steps to compress or reduce the file size if necessary. Finally, consider using a file transfer service or video hosting platform if your video is too large to attach directly to an email. By following these tips, you can ensure that your video arrives safely and is easy for the recipient to access.

    7 essential tips to send a video by email

    1. Experiment with email subject lines

    One of the most effective ways to increase your email open rate is to use the word “VIDEO” in the subject line. This strategy has been proven to work by a recent report from HighQ, which found that adding the word “[VIDEO]” to your subject line can boost email read rates by an impressive 19%. That’s an incredible increase that can have a significant impact on your email marketing campaigns.

    So, why does adding the word “VIDEO” to your subject line work so well? Well, it’s simple – videos are incredibly engaging. They capture people’s attention, evoke emotions, and tell stories in a way that no other medium can. By using the word “VIDEO” in your subject line, you are essentially sparking curiosity and piquing your audience’s interest, making them more likely to open your email and see what’s inside.

    2. Test videos

    Test videos are an essential step towards ensuring the success of your message or content. Once you have created a video, it is crucial to show it to a target audience, such as close friends or family, to get feedback on its clarity and effectiveness. 

    Testing a video allows you to assess its quality and make changes in areas that require improvement. By gaining feedback from your audience, you can make improvements to your video that will make it more engaging, easier to understand, and more impactful. This feedback is invaluable because it can ensure that your message is reaching your intended audience and achieving the desired outcome.

    3. Don't use large files

    When composing your email, it’s important to consider the size of any files you may be attaching. Large files can be a major hindrance to the downloading and viewing process, especially if your readers are short on time or in a rush. The longer a file takes to download, the less likely your readers will be to view the entirety of your email. Additionally, the size of your file can impact the overall readability and accessibility of your email.

    Instead of using large files, consider compressing or optimizing them to reduce their size. This will not only make the downloading process faster and more efficient but also improve the overall user experience for your readers.

    4. Create relevant videos

    You should invest time and effort in getting to know your subscribers and gathering data about their interests and preferences. This is where having a segmented subscriber base comes into play. By dividing your subscribers into different categories based on demographics, interests, and behaviors, you can tailor your video content more effectively and increase engagement.

    It’s also crucial to keep your videos interesting and useful to your audience. This means you should be constantly thinking of ways to keep your subscribers engaged and entertained. Whether it’s providing valuable information, showcasing new products or services, or sharing behind-the-scenes glimpses of your business, your videos should always aim to provide value to your audience.

    In addition to creating high-quality video content, it’s also essential to promote your videos effectively. This means using social media platforms, email newsletters, and other marketing channels to reach your target audience and drive traffic to your videos. By leveraging the power of social media and other marketing tools, you can increase your reach and engagement levels, helping your videos go viral and reach a broader audience.

    5. Brevity

    It has been found that a staggering two-thirds of users actually prefer videos that are less than one minute long. In a world where attention spans are becoming shorter, it’s important for businesses and content creators to deliver their message quickly and efficiently.

    A shorter video not only ensures that the audience stays engaged, but also increases the chances of the video being shared. Social media platforms prioritize shorter videos, and are more likely to promote and highlight them. In fact, studies have shown that videos that are 15 seconds or less have the greatest chance of going viral.

    6. Don't cheat

    Attempting to deceive your subscribers by providing false or misleading information in your video content can damage your reputation and ultimately lead to an increase in the number of unsubscribes. Moreover, this can result in your emails being marked as spam, which may lead to future emails being blocked by internet service providers.

    Therefore, it is imperative to adhere to ethical marketing practices and avoid any form of cheating. By being transparent in your video content and providing factual information, you build trust with your subscribers and establish a positive reputation. This, in turn, increases the likelihood of your subscribers sharing your content and becoming loyal customers.

    To achieve an optimal level of engagement with your video content, it is recommended that you provide details and facts that create high semantic richness. This involves providing relevant information that is beneficial to your subscribers and highlights the unique value proposition of your products or services. When your video content is loaded with rich and meaningful information, you create a compelling story that captures the attention of your target audience and generates more significant impact.

    7. Experiment with video themes

    1. One such theme is educational, where you provide value to your audience by teaching them something new. This could be a tutorial on how to use your product or service, or an informative video on a relevant topic within your industry.

    2. Another theme that you may consider exploring is the before and after concept. This type of video shows the transformation your product or service makes in someone’s life. For example, a weight-loss company could showcase the physical and emotional changes that their clients undergo over the course of their program.

    3. If you want to give your audience an inside look at your business, consider creating a video about the step-by-step production of your product or service. This could include footage of your team members at work, as well as insights into the materials and processes that you use.

    4. Entertaining videos are always a great way to capture your audience’s attention. Whether it’s a funny skit or a heartwarming story, a video that leaves your viewers feeling good will be more likely to be shared and remembered.

    5. When it comes to promoting your product or service, it’s always a good idea to demonstrate its practical application. This could be a video that showcases real-life scenarios where your product is being used to solve a problem or enhance an experience.

    6. Interesting, useful case studies can also be an effective way to demonstrate the value of your product or service. These videos focus on a real-life case study where your company has helped a customer overcome a specific challenge or accomplish a particular goal.

    7. Sharing the results of applying your tool is another effective way to build credibility with your audience. This could include statistics and data that demonstrate how your product or service has positively impacted your customers’ lives.

    8. Video testimonials from your satisfied customers can be an excellent way to showcase the benefits of your product or service. These videos allow potential customers to hear from people who have already used your product and can speak to its effectiveness.

    9. Lastly, consider creating a video that explores the individual functions of your tool. This could be a tutorial-style video that showcases the different features and capabilities of your product or service, or a more in-depth look at how your tool can be used to solve a specific problem. By providing this valuable information to your audience, you will be able to build trust and credibility, which can lead to increased sales and customer retention.


    Sending a video through email can be quite tricky. Improperly executing the steps can cause problems such as large file sizes, slow and stuttering videos, or even lost messages. However, with the seven essential tips outlined in this blog post, you will have no problem sending your video via email. 

    Utilizing Cloud storage for larger file sizes is great for convenience and security. It’s also important to make sure both the sender and recipient’s Internet connection is often sufficient enough to support higher quality videos streaming. 

    Moreover, compression of the video file size can help compress time and effort so that smaller videos transfer quickly into an inbox. 

    Finally, testing out different techniques to find the most optimal strategy is recommended to be best prepared ahead of time when sending out a video packed message through email. Have fun!


    📜 Related article:

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    ◾ The Art of Crafting Effective Cold Emails: Key Elements

    ◾ How to improve deliverability with email deliverability tools

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