Warming up domain is an essential step in email marketing. It allows you to gradually increase the volume of mail sent from a given domain over time, thus helping build trust with email providers and reduce the risk of being flagged for spam. This process also helps improve email deliverability by establishing a good sending reputation before attempting larger campaigns. As such, a warm-up tool is an effective way to ensure emails get delivered to the intended recipient.
In a nutshell, automated email warm-up tools are designed to do the hard work for you. They enable you to set up and adjust your email sending schedule gradually over time so that you can start small and build up as you go. These tools also allow you to monitor engagement metrics like open rates, click-throughs, bounce rates, etc., so that you have an insight into how well your emails are performing and make adjustments accordingly.
Email warm-up tools also improve the reputation of your domain, so your emails will no longer end up in the spam folder.
After that is the process of sending warm emails from real people's email accounts. Each email will be opened and responded to, and if any gets filtered into Spam, it'll promptly get lifted out with priority designation.
The usual workflow of an email warmup tool using Warmy as an example is as follows: you connect your email, which you plan to warm up, and our artificial intelligence system determines the reputation of your domain and develops a warm-up schedule for your domain, specifically for you.
Next comes the process of sending warm-up emails, all correspondence comes from real email boxes between real people. Emails are opened and answered. If emails end up in Spam, they get out of there and are marked as important.
A very important difference between Warmy and other tools is that you can start warming up your own template or choose a theme and language to email warm-up. This greatly affects the positive result.
Our Email Deliverability Checker tool will show you if there are any errors or problems such as setup SPF, DKIM, DMARC etc. or if your IP is blacklisted. With the help of our email health checker, you can take care of your mailboxes in a timely manner, fix problems, and increase your email deliverability.
When selecting an email warm-up tool or email deliverability tool, there are several categories to consider: basic/free plans (which provide more limited features), premium/paid plans (which offer more advanced options) and custom/enterprise solutions (for large organizations). Each of these categories has its own set of features and pricing.
The cost of an email warm-up tool will depend on the features you need, as well as the size and scope of your email program. For most basic needs, basic plans may be sufficient. However, if you require more advanced features or higher sending limits, a paid plan may be necessary. Additionally, some providers offer custom pricing for larger organizations with high volumes of emails to send.
Your chosen email warm-up tool should support popular email service providers (such as Gmail, Outlook and Yahoo). This ensures that your emails are properly delivered to all your contacts’ inboxes—not just the ones using a specific provider!
All existing tools for warming up emails support the main email service providers.
When selecting an email warm-up tool, it’s important to make sure the tool offers features that suit your needs. Look for a tool with an intuitive dashboard, in-depth analytics and reporting features, detailed tracking of email campaigns, automated drip campaigns, domain authorization capabilities, and more. Additionally, it's important to check what email providers are supported by the tool; some tools may only be compatible with certain email providers.
What function should be:
1. Number of warm-up emails sent per day. Currently, the leader in this Warmy.io This tool can send up to 2000 warm-up emails per day.
2. The presence of an exchange of emails between real mailboxes. Emails should be written on the same topic, i.e. so that the answer on the topic matches the incoming email.
3. Personalization. Any message sent using the warm-up email tool must be completely personalized. This is critical to increasing deliverability and proving that you are not a spammer!
4. Choosing an email warm-up tool for the right email warm-up strategy depending on your domain. Such as domain age, mailbox age, previous reputation, etc.
5. Access and simplicity to Monitoring dashboard and alerts to track the progress and effectiveness of your email deliverability.
6. Ability to warm up specific email providers.
Warmy will help you warm up any major email provider.
Gmail, Gsuite, Google WorkSpace, Microsoft 365, Outlook, Zoho, Yahoo, Sendgrid, Amazon SES, Mailgun, iCloud, AOL Mail, Yandex, SendinBlue, and even native SMTP.
7. Emails topic.
The possibility of warming up emails on a specific topic. Let's say you're in real estate, the warm-up posts will be about real estate.
8. Autoarchive warm-up emails.
This a very important feature, otherwise your inbox will be littered with warm-up emails.
9. Warm-up emails in different languages.
Send warm-up emails in the language you intend to send emails in.
10. Mailbox health checker.
Regular checking of the health of the mailbox.
Comparison table of the most popular email warm-up services!
Good luck on your journey toward successful email marketing campaigns!
Please feel free to contact us here at Warmy if you have any further questions about choosing the best email warm-up tool for 2023. We’d love to help you find the perfect solution for your needs!
Thank you for taking the time to read this guide on how to choose the best email warm-up tool in 2023. We hope it was helpful, and we wish you much success in optimizing your email deliverability!