{"id":7691,"date":"2026-06-30T17:22:14","date_gmt":"2026-06-30T17:22:14","guid":{"rendered":"https:\/\/www.warmy.io\/blog\/?p=7691"},"modified":"2026-06-30T19:47:22","modified_gmt":"2026-06-30T19:47:22","slug":"warmy-optizmo-email-compliance-webinar","status":"publish","type":"post","link":"https:\/\/www.warmy.io\/blog\/email-deliverability\/warmy-optizmo-email-compliance-webinar\/","title":{"rendered":"Email compliance and deliverability in 2026: Inside Warmy’s webinar with Optizmo’s COO Tom Wozniak"},"content":{"rendered":"\n

Email volume is still climbing in 2026, and the requirements for reaching the inbox have tightened across every major provider. Those were the twin themes of Deliverability & Compliance: The 2026 Email Masterclass<\/a><\/strong><\/em>, a Warmy webinar held on June 25, where we spoke with Tom Wozniak<\/a>, chief operating officer of Optizmo<\/a>, about suppression, opt-outs, the rules inbox providers enforce, and where a channel many keep writing off is actually headed.<\/p>\n\n\n\n

This article recaps the main points and adds verified context where it helps.<\/p>\n\n\n\n

Inside Optizmo, and the COO who runs it<\/strong><\/h2>\n\n\n\n

Wozniak has worked in digital since the late 1990s and sent his first marketing email around 1995. He has been with Optizmo for almost 9 years, first as head of marketing and then as COO. The company has operated for 17 years, and in his words,<\/p>\n\n\n\n

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\u201cWe’ve really become the leader in suppression and email compliance.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Its clients are advertisers and networks, and its core job is to make it easy for mailers to follow laws such as CAN-SPAM <\/a>by collecting and honoring opt-outs and suppressing addresses that should not be mailed.<\/p>\n\n\n\n

Mailers reach Optizmo through a product called Access<\/strong>, which lets them pull suppression files and opt-out links, while the suppression engine itself is called Suppress<\/strong>. For mailers that access is free, since advertisers are the paying clients. As Wozniak put it, the company functions as a kind of insurance policy that helps keep the industry on the right path.<\/p>\n\n\n\n

What email compliance really means in 2026<\/strong><\/h2>\n\n\n\n
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