{"id":4095,"date":"2025-06-21T16:18:46","date_gmt":"2025-06-21T16:18:46","guid":{"rendered":"https:\/\/www.warmy.io\/blog\/email-deliverability-demystified-a-simple-guide-for-startups-solo-founders\/"},"modified":"2025-06-21T16:18:46","modified_gmt":"2025-06-21T16:18:46","slug":"email-deliverability-demystified-a-simple-guide-for-startups-solo-founders","status":"publish","type":"post","link":"https:\/\/www.warmy.io\/blog\/email-deliverability-demystified-a-simple-guide-for-startups-solo-founders\/","title":{"rendered":"Email Deliverability for Startups &amp; Solo Founders"},"content":{"rendered":"<p><span>Whether sending cold emails to generate leads, newsletters to engage your audience, or outreach to potential investors\u2014email deliverability is critical to making sure you get noticed and actually get the engagement you need.<\/span><\/p>\n<p><span>After all, email has an ROI of <\/span><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><span>$36 per $1 spent<\/span><\/a>\u00a0so\u00a0<span>it\u2019s no wonder solo founders and startup CEOs want in on that action. But if your emails are consistently ending up in the spam folder or promotions folder, and never landing in the intended recipients\u2019 inbox, it will all be in vain.<\/span><\/p>\n<p><span>And the fact is, email deliverability is one of those under-the-hood parts of your outreach strategy that can mean the difference between the success or failure of your efforts. For startups and solo founders who wear multiple hats, email deliverability issues can fly under the radar until it\u2019s too late.<\/span><\/p>\n<h2><strong>What is email deliverability and why does it matter?<\/strong><\/h2>\n<p><b>Email deliverability refers to whether or not the emails you send end up in your recipient\u2019s inbox, or if it is blocked, or sent to spam (or any other prebuilt folder such as promotions).<\/b><\/p>\n<p><b>\ud83d\udd16 Read more: <\/b><a href=\"https:\/\/www.warmy.io\/blog\/what-is-email-deliverability\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Email Deliverability: Complete Guide for 2025<\/span><\/a><\/p>\n<p><span>It\u2019s a vital measurement for any email marketing or outbound outreach campaign. If your emails aren\u2019t landing in a recipient\u2019s inbox, they can\u2019t do the job you need them\u2002to do. In other words:<\/span><\/p>\n<ul>\n<li><span>High deliverability = more opportunities of emails making it to the inboxes\u00a0<\/span><\/li>\n<li><span>Low deliverability = more of your emails are likely to hit the spam folders<\/span><\/li>\n<\/ul>\n<p><span>The way forward is clear\u2014high deliverability is key to email outreach success. You might think it\u2019s pretty straightforward, right? Well, email deliverability is a multi-faceted beast. There are multiple factors that contribute to that, and we\u2019ll discuss them below.<\/span><\/p>\n<h3><strong>Typical deliverability issues startups face<\/strong><\/h3>\n<p><span>For startups, especially those in the early stages, email deliverability can be a particularly tough nut to crack. Here are some of the challenges that a lot of new businesses battle with when it comes to email outreach:<\/span><\/p>\n<ul>\n<li><b>New domain:<\/b><span> A lot of startups email from a <\/span><a href=\"https:\/\/www.warmy.io\/blog\/warming-up-a-new-domain-a-comprehensive-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>new domain<\/span><\/a><span>. Email Service\u2002Providers (ESPs), including Gmail and Yahoo, are often suspicious of new domains. So, if you have no sending history yet, then you also don\u2019t have a reputation. If other things or elements are red flags, your message might be tagged as spam and not get delivered to the inbox.<\/span><\/li>\n<li><b>Limited reputation: <\/b><span>If your domain or IP address does not have a track record of sending legitimate, high-quality emails, you\u2002are more likely to be filtered or blocked. It takes a bit of time to build up a strong <\/span><a href=\"https:\/\/www.warmy.io\/blog\/the-ultimate-guide-to-understanding-and-improve-domain-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>sender reputation<\/span><\/a><span>, but it\u2019s important for achieving high deliverability.<\/span><\/li>\n<li><b>Not knowing the tech: <\/b><span>A lot of solo founders and small team startups don\u2019t have the technical skills to set up things like DNS records (<\/span><a href=\"https:\/\/www.warmy.io\/blog\/why-do-you-need-to-configure-spf-dkim-and-dmarc\" target=\"_blank\" rel=\"noopener noreferrer\"><span>SPF, DKIM, and DMARC<\/span><\/a><span>), and you need this to prove you are who you say you are when it comes to sending that email.\u00a0 When you lack the proper verification, your emails are also more prone to end up in spam.<\/span><\/li>\n<\/ul>\n<h2><strong>Key components of email deliverability<\/strong><\/h2>\n<p><span>Reaching high email deliverability is a matter of identifying and taking care of key factors which help decide what happens to your emails when they\u2019re on their way to the inbox, or how they end up being blocked.\u00a0<\/span><\/p>\n<h3><strong>Email authentication: how to verify your credibility<\/strong><\/h3>\n<p><span>That means you\u2019ll be setting up some records, such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication,\u2002Reporting &amp; Conformance).<\/span><\/p>\n<p><span>They all work together to protect against spoofing and phishing attacks, while ensuring emails sent on your behalf are viewed as legitimate by email providers.<\/span><\/p>\n<p><b>\ud83d\udd16 Relevant Reading: <\/b><a href=\"https:\/\/www.warmy.io\/blog\/spf-dkim-and-dmarc-what-they-are-and-why-you-should-care\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>SPF, DKIM, and DMARC: What They Are and Why You Should Care<\/span><\/a><\/p>\n<h3><strong>Sender reputation: how ESPs see you<\/strong><\/h3>\n<p><span>Your sender reputation is pretty much the track record of your email domain. It\u2019s something you build up over time by how the recipients interact with your emails, such as open rates, click-through rates and complaints.<\/span><\/p>\n<ul>\n<li><span>A higher sender reputation will help ensure more of your emails being delivered to\u2002inboxes<\/span><\/li>\n<li><span>A bad reputation may lead to your emails\u2002being blocked, or delivered to spam.<\/span><\/li>\n<\/ul>\n<h3><strong>Spam triggers and spam filters: how to evade them<\/strong><\/h3>\n<ul>\n<li><span>Spam triggers are words, phrases, or practices that email service providers believe are evidence that you\u2019re spam. These include things like over salesy language, too many links, or sketchy attachments.<\/span><\/li>\n<li><span>Spam filters are the algorithms that screen incoming email for spam behaviors, and decide whether to let that email go through to the inbox.<\/span><\/li>\n<\/ul>\n<p><span>Knowing spam triggers and how to avoid them will allow your emails to steer clear of your prospects\u2019 spam folders.<\/span><\/p>\n<h3><strong>Warmup process: the underrated hero of deliverability<\/strong><\/h3>\n<p><span>Warming up new domains is the process of sending a small volume of emails from a new domain and increasing that gradually to establish trust with the major ESPs.<\/span><\/p>\n<p><span>When you start to email thousands of emails from a brand new domain right off the bat, you\u2019re going to alert the spam filters. Warming your domain is one of the best things you can do to ensure your emails have a solid sender reputation over time\u2014and that is huge when it comes to the success of outreach campaigns.<\/span><\/p>\n<p><b>\ud83d\udd16 Relevant Reading:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/importance-of-email-warmup-before-cold-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Importance of Email Warmup before Cold Outreach<\/span><\/a><\/p>\n<h2><strong>How to properly set up email authentication protocols<\/strong><\/h2>\n<p><span>Did you know that <\/span><a href=\"https:\/\/www.stationx.net\/phishing-statistics\/#:~:text=1.,to+open+a+phishing+email.\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><span>around 3.4 billion emails a day<\/span><\/a><span> are sent by cybercriminals and these are designed to appear that they are from trusted senders? Gmail also blocks roughly<\/span><a href=\"https:\/\/aag-it.com\/the-latest-phishing-statistics\/#:~:text=With+an+average+of+$136,emails+per+100+internet+users.\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><span> 100 million phishing emails<\/span><\/a><span> daily.\u00a0<\/span><\/p>\n<p><span>When it comes to building a strong relationship with ESPs,\u2002authentication is everything and it\u2019s essential to deliverability success. With SPF, DKIM, and DMARC properly configured, your emails won\u2019t get junked, and your sender reputation will also benefit.<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.warmy.io\/blog\/the-definitive-guide-to-spf-in-email\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>SPF (Sender Policy Framework)<\/b><\/a><span>: SPF verifies whether the email is really coming from the people in the email, and not from nefarious hackers. To set this up, you need to add an SPF record to your domain\u2019s DNS, which then serves as a \u201cwhitelist\u201d for your mail servers. (<\/span><b>Read more:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/how-to-use-an-spf-generator-to-protect-your-domain-and-improve-inboxing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>How to Use an SPF Generator to Protect Your Domain and Improve Inboxing<\/span><\/a><span>)<\/span><\/li>\n<li><a href=\"https:\/\/www.warmy.io\/blog\/dkim-selectors-step-by-step-guide-on-how-to-find-dkim-selectors\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>DKIM (DomainKeys Identified Mail)<\/b><\/a><span>: This is a digital signature that enables the\u2002recipient\u2019s server to verify that the mail came from you and wasn\u2019t altered in transit.<\/span><\/li>\n<li><b>DMARC (Domain-based Message Authentication, Reporting, and Conformance)<\/b><span>: DMARC links SPF and DKIM to a policy that tells email servers what to do with emails that don\u2019t meet the requirements of those authentication methods. It also provides reports about your domain\u2019s email activity, so you can track and\u2002enforce your email authentication policies. (<\/span><b>Read more:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/dont-let-your-emails-get-spoofed-how-a-dmarc-generator-helps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Don\u2019t Let Your Emails Get Spoofed: How a DMARC Generator Helps<\/span><\/a><span>)<\/span><\/li>\n<\/ul>\n<h2><strong>How to build a healthy sender reputation<\/strong><\/h2>\n<p><span>Think of sender reputation as essentially your \u201cemail credit score.\u201d It reflects your domain\u2019s email sending behavior and helps determine whether your emails are allowed to land in the inbox or should be rerouted to spam instead.\u00a0<\/span><\/p>\n<h3><strong>What is a sender reputation?<\/strong><\/h3>\n<ul>\n<li><span>It is a number that ESPs give to your domain or IP address, based on several factors (engagement,\u2002bounces, complaints).<\/span><\/li>\n<li><span>ESPs use this reputation score to figure out\u2002if your emails can be trusted.<\/span><\/li>\n<li><span>Having a good reputation as\u2002a sender is what allows your emails to get to the inbox and having a bad reputation is what can result in your emails being rejected or falling into spam boxes.<\/span><\/li>\n<\/ul>\n<h3><strong>Key factors that affect your sender reputation<\/strong><\/h3>\n<ul>\n<li><b>Engagement<\/b><span>: When recipients open, read, and engage with your emails, this sends a message to ESPs that you are trustworthy and that you send relevant content.\u00a0<\/span><\/li>\n<li><b>Complaint rates<\/b><span>: People will let you know you are\u2002doing something wrong by filling out a spam report. Lower rates\u2002of complaints are necessary for a favorable reputation. (<\/span><b>Read more:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/spam-complaint-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Spam Complaint Rate: What It Is and How to Reduce It<\/span><\/a><span>)<\/span><\/li>\n<li><b>Bounce rates<\/b><span>: Emails that fail to be delivered because of invalid addresses or server issues contribute to a high bounce rate. High bounce rates are also a sign to ESPs that you may have a poor quality email list. (<\/span><b>Read more:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/bounced-emails-solutions-gmail-outlook-yahoo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Bounced Emails: Understanding Causes and Solutions for Gmail, Outlook, and Yahoo<\/span><\/a><span>)<\/span><\/li>\n<\/ul>\n<h3><strong>How to maintain a positive sender reputation<\/strong><\/h3>\n<p><span>Keep up a good sender reputation and cultivate best practices when it comes to email-sending behavior. Here\u2019s some practical advice for how to build and\u2002maintain a good name:<\/span><\/p>\n<ul>\n<li><b>Grow your reputation slowly. <\/b><span>Take it slow and build up to an ideal sending volume to establish a strong reputation.<\/span><\/li>\n<li><b>Clean your list frequently: <\/b><span>Remove all invalid or non-engaged contacts from your list so that\u2002your bounce rates can remain low. Using unverified lists can damage your reputation quickly.<\/span><\/li>\n<li><b>Watch your email metrics:<\/b><span> Keep an eye on open rates, bounce rates and complaint rates\u2002on an ongoing basis. If you see a negative trend, tackle it right away. Tracking those can enable you to clear troubles in a timely manner before they do long lasting injury to your reputation.<\/span><\/li>\n<li><b>Use double opt-in<\/b><span>: A double opt-in process for your email list ensures that subscribers genuinely want to receive your emails. This is\u2002a strategy to lower spam complaints and to raise engagement.<\/span><\/li>\n<li><b>Steer clear of spam triggers<\/b><span>: Watch your use of spammy words, overuse of punctuation marks, and suspicious looking attachments in your emails. Emails should be professional, timely and personalized.<\/span><\/li>\n<\/ul>\n<h2><strong>How startups can successfully evade spam filters<\/strong><\/h2>\n<p><span>The single biggest problem affecting email\u2002deliverability is getting your emails in the inbox. This can be particularly difficult\u2002for startups, when new domains or new email addresses are more often filtered by ESPs.<\/span><\/p>\n<h3><strong>Common spam triggers and how to avoid them<\/strong><\/h3>\n<p><a href=\"https:\/\/www.warmy.io\/blog\/spam-filters-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Spam filters<\/span><\/a><span> are complex and\u2002look at things like body content, email sender behavior, and other factors to tell if an email is safe or spam. These filters are\u2002meant to shield people from unwanted emails\u2014but sometimes they are too aggressive, and can flag even legitimate outreach as spam.<\/span><\/p>\n<p><span>There are some of the most common spam\u2002triggers to keep in mind:<\/span><\/p>\n<ul>\n<li><b>Deceptive subject lines<\/b><span>:\u00a0 If the subject lines mislead or over sell before someone even opens the email, that\u2019s an obvious red flag! Examples: \u201cFree,\u201d \u201cLimited Offer,\u201d or \u201cUrgent Action Required\u201d<\/span><\/li>\n<li><b>Overuse of sales language, words, or phrases<\/b><span>: Some words and phrases are notorious\u2002for being spam. Think \u201cBuy now,\u201d \u201cLimited time,\u201d \u201cAct fast,\u201d or \u201cRisk-free.\u201d<\/span><\/li>\n<li><b>Too many links<\/b><span>: Emails with lots of links, particularly links to unverified or spammy sites, can most likely cause spam filters to go off.\u00a0<\/span><\/li>\n<li><b>Large attachments or sketchy files:<\/b><span> Attachments are a common way for spammers to deliver malware.<\/span><\/li>\n<li><b>Overuse of images<\/b><span>: Emails containing more images than text might be distrustful in the\u2002eyes of the spam filters, since spammers tend to use images to conceal spammy material and keywords.<\/span><\/li>\n<li><b>No legal mandates and option to unsubscribe<\/b><span>: Spam laws like the <\/span><a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><span>CAN-SPAM Act<\/span><\/a><span> also require that there be an easy way for recipients\u2002to remove themselves from a list so that they stop receiving emails from that particular sender in the future.<\/span><\/li>\n<\/ul>\n<p><b>\ud83d\udd16 Relevant Reading:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/words-that-trigger-spam-filters-and-how-to-fix-them-with-a-template-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)<\/span><\/a><\/p>\n<h2><strong>How to implement proper warmup<\/strong><\/h2>\n<p><span>Email warm-up is a critical step in building a solid sender reputation and ensuring that your emails land in the inbox. It\u2019s the concept of slowly turning the volume up on your emails from a new domain or mailbox.<\/span><\/p>\n<p><span>When you are new to sending email from a new domain or email address, ESPs are on guard to identify whether you are a legitimate sender or spammer. In order to gain trust and not to be flagged as spam,\u2002its all about warming up your domain or mailbox gradually over time.<\/span><\/p>\n<h3><strong>How to use Warmy for email warmup<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Graph showing email warmup performance with a line chart which helps with email sender reputation score. The x-axis represents dates from June 1 to June 9, and the y-axis represents email volume. Two lines indicate sent (1,200) and received (1,100) emails. Background is a soft gradient.\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/11092911\/8shots_so-1.webp\" width=\"800\" title=\"\"><\/p>\n<p><span>As a solo founder or a startup team member, you likely have many other responsibilities. Warmy.io automates the warm-up process, allowing you to focus on your business while ensuring your emails are properly warmed up.<\/span><\/p>\n<p><span>Warmy\u2019s <\/span><a href=\"https:\/\/www.warmy.io\/product\/warm-up-email\" target=\"_blank\" rel=\"noopener noreferrer\"><span>AI-powered warmup<\/span><\/a><span> automatically yet gradually increases sending volume to build trust with mailbox providers. It also mimics real human-like interactions. Emails are opened, replied to, and marked as important, to boost deliverability rates. Plus, it works across 30+ languages so your emails look natural and relevant for global audiences.<\/span><\/p>\n<h2><strong>More ways Warmy can help email deliverability scale alongside startups<\/strong><\/h2>\n<h3><strong>Advanced seed lists for quality warmup<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Screenshot showing Warmy Established Seed List with API Endpoint\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2024\/05\/11092743\/API-Seed-list1-1-1024x768.png\" width=\"800\" title=\"\"><\/p>\n<p><span>Unlike traditional warm-up tools that rely on fake or bot-generated email interactions, Warmy.io uses <a href=\"https:\/\/www.warmy.io\/product\/seed-list\" target=\"_blank\" rel=\"noopener noreferrer\">advanced seed lists<\/a> containing genuine email addresses\u2014trusted mailboxes that engage with your emails like real recipients would. This further strengthens sender reputation across multiple email providers.<\/span><\/p>\n<p><span>With the API Endpoint for Established Seed List, senders have a new way to access, manage, and configure seed list splits directly from the system. This means:<\/span><\/p>\n<ul>\n<li><span>Seamless integration with real-time seed list data that goes straight into your system with API access.<\/span><\/li>\n<li><span>Efficiency boost via automated split management which reduces errors, and saves valuable time.<\/span><\/li>\n<li><span>Better inbox placement due to properly configured splits mean fewer bounces and stronger sender reputation.<\/span><\/li>\n<\/ul>\n<h3><strong>Tailored Warmup Preferences<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"A dashboard displaying a profile section with a circular chart titled WARM-UP PREFERENCES. The chart shows percentages for Gmail, Outlook, G-Suite, Yahoo, and others. A table beneath lists specific percentages and email services.\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/11092845\/290shots_so-copy-1-1024x768.png\" width=\"800\" title=\"\"><\/p>\n<p><span>Warmup Preferences helps senders customize and fully control the warmup\u2019s distribution across different providers. They can also choose if they want to use B2B or B2C customers for engagement patterns to tailor the behavior and insights to their business type.\u00a0<\/span><\/p>\n<h3><strong>Free SPF and DMARC Record Generators<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"A screenshot of a Free SPF Record Generator interface with steps: Domain, ESP, Email, and SPF value. The current step is Email, prompting users to enter their email address with a Next button below the input field.\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/11093354\/675shots_so-1.webp\" width=\"800\" title=\"\"><\/p>\n<p><span>A poorly configured SPF or DMARC record is a common culprit in email delivery issues, and configuring these records by hand can be difficult. Warmy. io takes the hassle and monotony out of\u2002the process and helps make sure your email authentication measures are rock-solid.<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.warmy.io\/free-tools\/spf-generator\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Free SPF Record Generator<\/span><\/a><span> to help you generate SPF records to authenticate your email servers\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.warmy.io\/free-tools\/dmarc-generator\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Free DMARC Record Generator<\/span><\/a><span> to create DMARC policies for domain protection against spoofing and cyberattacks.<\/span><\/li>\n<\/ul>\n<h3><strong>Template Checker to avoid spam filters<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"A user interface displays an email template focused on improving deliverability, with subject and message fields on the left and template analysis on the right, showing stats like subject length, word count, and personalization score.\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/15090244\/template-checker-1.webp\" width=\"800\" title=\"\"><\/p>\n<p><span>Warmy provides guidance on how to craft content that avoids common spam filters. The<\/span><a href=\"https:\/\/www.warmy.io\/free-tools\/template-checker\" target=\"_blank\" rel=\"noopener noreferrer\"><span> template checker<\/span><\/a><span> analyzes your email to ensure that it complies with best practices for avoiding the spam folder.<\/span><\/p>\n<p><span>Additionally, Warmy offers a<\/span><a href=\"https:\/\/chromewebstore.google.com\/detail\/email-template-checker-wa\/oelldnebggajjfacfajacfbkeekeakip\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><span> Chrome Extension version of the template checker<\/span><\/a><span>. This extension helps assess whether an email is likely to be flagged by spam filters. That way, senders can make any necessary adjustments before sending. Now with this extension, you\u2019ll get to decide sooner if your email is going to be considered spam and\u2002you can make adjustments before it\u2019s sent.<\/span><\/p>\n<h2><strong>Mastering email deliverability for startup success<\/strong><\/h2>\n<p><span>Effective email deliverability is a must-have for a startup seeking to get the most\u2002out of its email outreach campaigns.\u00a0<\/span><\/p>\n<p><span>If you\u2019re a founder or startup team who\u2019s been waiting for your email deliverability and outreach success to get better, stop waiting and make it happen. Use the tips and strategies in this guide to enhance your email infrastructure and build a strong reputation with ESPs.\u00a0<\/span><\/p>\n<p><span>For even faster, hands-off results, explore how Warmy can automate your email warm-up and deliverability efforts. <\/span><a href=\"https:\/\/www.warmy.io\/book-a-demo\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Get your one-on-one email deliverability consultation here<\/span><\/a><span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether sending cold emails to generate leads, newsletters to engage your audience, or outreach to potential investors\u2014email deliverability is critical to making sure you get noticed and actually get the engagement you need. After all, email has an ROI of $36 per $1 spent\u00a0so\u00a0it\u2019s no wonder solo founders and startup CEOs want in on that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-4095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability"],"acf":[],"lang":"en","translations":{"en":4095},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/posts\/4095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/comments?post=4095"}],"version-history":[{"count":0,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/posts\/4095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/media\/4779"}],"wp:attachment":[{"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/media?parent=4095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/categories?post=4095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/tags?post=4095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}