{"id":4090,"date":"2025-06-16T07:04:56","date_gmt":"2025-06-16T07:04:56","guid":{"rendered":"https:\/\/www.warmy.io\/blog\/from-spam-folder-to-inbox-mastering-email-deliverability-basics\/"},"modified":"2025-06-16T07:04:56","modified_gmt":"2025-06-16T07:04:56","slug":"from-spam-folder-to-inbox-mastering-email-deliverability-basics","status":"publish","type":"post","link":"https:\/\/www.warmy.io\/blog\/from-spam-folder-to-inbox-mastering-email-deliverability-basics\/","title":{"rendered":"From Spam Folder to Inbox: Mastering Email Deliverability Basics"},"content":{"rendered":"<p><span>It can be really frustrating when you realize your emails are being reported as spam. Because no matter how hard you\u2019ve worked, it all goes to waste if your emails don\u2019t reach the inboxes.\u00a0<\/span><\/p>\n<p><span>Mastering email deliverability is now essential, and no longer optional\u2014an ROI of <\/span><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><span>$36 ROI per $1 spent<\/span><\/a><span> is very valuable for businesses. With poor deliverability, you will not get a share of that revenue pie.<\/span><\/p>\n<p><span>The thing is, email deliverability isn\u2019t just about creating emails and hitting \u2018Send.\u2019 It\u2019s about ensuring they actually get opened. It\u2019s achieving that balance of technical factors, best practices, and continuous monitoring.\u00a0<\/span><\/p>\n<p><span>Ready to start landing in inboxes? Let\u2019s dive in!<\/span><\/p>\n<h2><strong>Why email deliverability matters<\/strong><\/h2>\n<p><span>We\u2019ll try to keep this simple:<\/span><\/p>\n<ul>\n<li><span>High deliverability: higher likelihood of emails landing in the inbox.<\/span><\/li>\n<li><span>Low deliverability: more chances of your emails landing in spam\u00a0<\/span><\/li>\n<\/ul>\n<h3>The real impact of low deliverability<\/h3>\n<ul>\n<li><b>Lower open rates:<\/b><span> If your emails are landing in the spam folder or being blocked by email providers, they\u2019re not getting opened. The <\/span><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/email-marketing-benchmarks\/\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><span>average open rate is 19.21%<\/span><\/a><span>\u2014if you see your open rates consistently decreasing, there\u2019s something wrong.<\/span><\/li>\n<li><b>Fewer conversions: <\/b><span>It follows. When emails don\u2019t reach the inbox and they don\u2019t get opened, then there will be no chances to convert leads.<\/span><\/li>\n<li><b>Missed opportunities: <\/b><span>Each email that doesn\u2019t make it to the inbox is a missed opportunity.<\/span><\/li>\n<li><b>Damaged reputation:<\/b><span> A consistent track record of low deliverability can damage your sender reputation with email service providers (ESPs). Over time, poor deliverability can result in your emails being automatically flagged as spam, further decreasing the chances of your emails being delivered to the inbox.<\/span><\/li>\n<\/ul>\n<h3><strong>The role of email providers and why you need to befriend them<\/strong><\/h3>\n<p><span>Email service providers (Gmail, Outlook, and Yahoo, for example) decide whether or not your emails are worthy of reaching the inbox. They are responsible for deciding where your emails will go.<\/span><\/p>\n<h4>Spam filters and algorithms<\/h4>\n<p><span>ESPs use spam filters to decide whether an email is legitimate or potentially harmful. They examine factors, including the sender\u2019s reputation, the content of the email, user feedback, and engagement metrics.<\/span><\/p>\n<p><b>\ud83d\udd16 Related Reading: <\/b><a href=\"https:\/\/www.warmy.io\/blog\/spam-filters-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Spam filters: everything you need to know<\/span><\/a><\/p>\n<h4>Sender reputation<\/h4>\n<p><span>ESPs study bounce rates, <\/span><a href=\"https:\/\/www.warmy.io\/blog\/spam-complaint-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>spam complaints<\/span><\/a><span>, and unsubscribe rates. If these metrics are low, you likely have a good sender reputation, which increases the chances of your emails being delivered.<\/span><\/p>\n<h4><strong>Engagement metrics<\/strong><\/h4>\n<p><span>ESPs also look at how your audience engages with your emails. They track your open rates, reply rates, and <\/span><a href=\"https:\/\/www.warmy.io\/blog\/boost-your-email-click-through-rate-and-skyrocket-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>click-through rates<\/span><\/a><span>. If the numbers show your emails are being ignored or marked as spam by recipients, ESPs will tag you as a sender with poor reputation. With poor reputation, future emails you send may be sent to the spam folder right away.<\/span><\/p>\n<h2><strong>How to master the basics of email authentication<\/strong><\/h2>\n<p><span>The job of authentication protocols (SPF, DKIM, and DMARC) is to verify the email you\u2019re sending is legitimate. This lowers the risk of your domain being used for spoofing, phishing or other malicious purposes.\u00a0<\/span><\/p>\n<p><span>\ud83d\udd16 <\/span><b>Related Reading: <\/b><a href=\"https:\/\/www.warmy.io\/blog\/spf-dkim-and-dmarc-what-they-are-and-why-you-should-care\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>SPF, DKIM, and DMARC: What They Are and Why You Should Care<\/span><\/a><\/p>\n<h3><strong>SPF (Sender Policy Framework)<\/strong><\/h3>\n<p><span>Spoofing happens when a malicious sender disguises an email and makes it appear as if it\u2019s coming from a trustworthy source. <\/span><a href=\"https:\/\/www.warmy.io\/blog\/the-definitive-guide-to-spf-in-email\" target=\"_blank\" rel=\"noopener noreferrer\"><span>SPF<\/span><\/a><span> offers a method for senders to indicate the specific mail servers authorized to send emails on behalf of your domain.<\/span><\/p>\n<p><b>\ud83d\udd16 Related Reading:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/how-to-use-an-spf-generator-to-protect-your-domain-and-improve-inboxing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>How to Use an SPF Generator to Protect Your Domain and Improve Inboxing<\/span><\/a><\/p>\n<h3><strong>DKIM (DomainKeys Identified Mail)<\/strong><\/h3>\n<p><span>DKIM adds a digital signature to your emails. Here\u2019s how it works:<\/span><\/p>\n<ul>\n<li><span>The sender\u2019s email server uses a private key to generate this signature, which is then attached to the email\u2019s header.\u00a0<\/span><\/li>\n<li><span>The recipient\u2019s ESP uses a public key (found in your domain\u2019s DNS records) to confirm if the signature matches.<\/span><\/li>\n<\/ul>\n<h3><strong>DMARC (Domain-based Message Authentication, Reporting &amp; Conformance)<\/strong><\/h3>\n<p><span>DMARC is the next layer after SPF and DKIM. It allows senders to specify what email providers should do if certain emails fail the SPF or DKIM checks.<\/span><\/p>\n<p><span>DMARC enables senders to request that these emails be quarantined (sent to spam) or rejected outright. It also has reporting capabilities to monitor authentication activity on your domain and understand how your emails are being treated by recipient servers.<\/span><\/p>\n<p><b>\ud83d\udd16 Related Reading: <\/b><a href=\"https:\/\/www.warmy.io\/blog\/set-up-dmarc-in-5-minutes-with-a-generator\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Set Up DMARC in 5 Minutes with a Generator<\/span><\/a><\/p>\n<h2><strong>How to master the basics of avoiding spam triggers<\/strong><\/h2>\n<p><span>Seeing your emails end up in the spam folder can be frustrating. The culprit? Spam triggers. These are certain words, phrases, and elements that are flagged by spam filters as they have been known to be used by spammers consistently.\u00a0<\/span><\/p>\n<p><i><span>Q: What are spam triggers?<\/span><\/i><\/p>\n<p><i><span>A: Spam triggers refer to specific content, phrases, and formatting tactics that alert email filters to flag your message as potential spam. When a spam filter detects certain elements in your email, it automatically sends it to the spam folder.<\/span><\/i><\/p>\n<p><b>\ud83d\udd16\u00a0 Related Reading: <\/b><a href=\"https:\/\/www.warmy.io\/blog\/words-that-trigger-spam-filters-and-how-to-fix-them-with-a-template-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)<\/span><\/a><\/p>\n<h3><strong>Common email content and formatting mistakes often associated with spammers or suspicious email:<\/strong><\/h3>\n<ul>\n<li><span>Using all capital letters for entire phrases or sentences\u00a0<\/span><\/li>\n<li><span>Subject lines or words like \u201cAct Now!!!\u201d or \u201cLimited Time Offer!!!!\u201d\u00a0<\/span><\/li>\n<li><span>Including too many links in the email body or signature<\/span><\/li>\n<li><span>Specific words like \u201cfree,\u201d \u201cguaranteed,\u201d \u201crisk-free,\u201d \u201cmoney-back,\u201d and \u201climited time only!\u201d<\/span><\/li>\n<\/ul>\n<h3><strong>Best practices for crafting email content that doesn\u2019t trigger spam filters<\/strong><\/h3>\n<ul>\n<li><b>Be clear and concise.<\/b><span> Do not use jargon and salesy language. Be straightforward and to the point.<\/span><\/li>\n<li><b>Use relevant subject lines<\/b><span>. Avoid clickbait phrases and focus on being specific. Instead of saying \u201cGet FREE money today!\u201d, try something like \u201cYour guide to starting a profitable side business.\u201d<\/span><\/li>\n<li><b>Limit your links<\/b><span>. Keep your email content clean. One or two relevant and trustworthy links should be enough.<\/span><\/li>\n<li><b>Personalize the content<\/b><span>: Use dynamic fields (ex. recipient\u2019s name or business) to make your email feel more tailored and relevant.<\/span><b>Test your emails<\/b><span>: Use tools like Warmy\u2019s free <\/span><a href=\"https:\/\/www.warmy.io\/free-tools\/template-checker\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Template Checker<\/span><\/a><span> to analyze your emails before sending them out. This will help you identify any hidden spam triggers and correct them before your campaign is sent.<\/span><\/li>\n<\/ul>\n<h2><strong>How to master the basics of list hygiene<\/strong><\/h2>\n<p><span>A clean contact list has a higher chance of emails reaching the right people. For example, if emails are sent to invalid or inactive email addresses, those emails may bounce and get returned to you.\u00a0<\/span><\/p>\n<p><span>If this happens on a regular basis, your high bounce rates will tell email service providers (ESPs) that you do not have a legitimate or active email list. They may think you are a spammer or you might be doing something suspicious. This impacts your reputation and makes it more likely that future emails will be flagged as spam or blocked.<\/span><\/p>\n<p><b>Here are some best practices for list hygiene:<\/b><\/p>\n<ul>\n<li><span>Regularly clean and update your email list to remove inactive subscribers. (<\/span><b>Read more:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/6-must-have-email-list-scrubbing-tools-for-spotless-list-hygiene-in-2023\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>6 Must-Have Email List Scrubbing Tools for Spotless List Hygiene in 2025<\/span><\/a><span>)<\/span><\/li>\n<li><span>Segment your list. This allows you to target the right recipients and avoid sending to irrelevant contacts. <\/span><a href=\"https:\/\/www.warmy.io\/blog\/tools-for-segmenting-the-customer-base\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Regular segmentation<\/span><\/a><span> improves deliverability and boosts open and click rates.<\/span><\/li>\n<\/ul>\n<h2><strong>How to master the basics of warming up a new email domain<\/strong><\/h2>\n<p><span>When you start using a new domain for email outreach, you can\u2019t just suddenly send to 5,000 contacts right away. You will need to warm it up gradually to build a positive sender reputation with email service providers.\u00a0<\/span><\/p>\n<p><span>Sending thousands of emails right away will result in your domain being flagged as suspicious, and your emails might end up in the spam folder.\u00a0<\/span><\/p>\n<h3><strong>What is email warmup?<\/strong><\/h3>\n<p><b>By definition, email warmup is the process of gradually increasing the volume of emails sent from a new or inactive domain<\/b><span>.\u00a0<\/span><\/p>\n<p><span>You send a small number of emails to carefully selected recipients and you slowly scale up the volume over time. This builds a history of trusted email activity, which will improve your domain\u2019s sender reputation in the long run.<\/span><\/p>\n<p><b>\ud83d\udd16 Related Reading:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/importance-of-email-warmup-before-cold-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Importance of Email Warmup before Cold Outreach<\/span><\/a><\/p>\n<p><span>Warming up the domain helps build trust with ISPs, demonstrating that the emails are legitimate and not part of a spam campaign.\u00a0<\/span><\/p>\n<h3><strong>Key strategies for warming up a new domain<\/strong><\/h3>\n<ol>\n<li><span>Start by sending only a small number of emails per day (no more than 20-30 emails initially). This allows ESPs to build trust in your domain without overwhelming their systems.<\/span><\/li>\n<li><span>Send emails to contacts who are more likely to engage. These should be contacts who will open, read, and respond to your emails.\u00a0<\/span><\/li>\n<li><span>Slowly increase the number of emails you send each day for the next few weeks.\u00a0<\/span><\/li>\n<li><span>The goal is to slowly ramp up to your target sending volume while still maintaining positive engagement and minimizing bounces or complaints.<\/span><\/li>\n<li><span>Keep an eye on metrics like open rates, reply rates, and click-through rates. If you notice low engagement, dial down the volume and focus on improving the content and relevance of your emails.<\/span><\/li>\n<\/ol>\n<p><b>\ud83d\udd16 Related Reading:<\/b> <a href=\"https:\/\/www.warmy.io\/blog\/the-science-and-process-of-warming-up-newly-created-email-domains\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>The Science and Process of Warming Up Newly Created Email Domains<\/span><\/a><span> is a report from the Warmy Research Team that examined how different warm-up strategies affect the deliverability of emails from newly created domains.<\/span><\/p>\n<h2><strong>How to master the basics of reputation management and continuous monitoring<\/strong><\/h2>\n<p><span>Sender reputation plays a huge role when it comes to email deliverability. Whether your emails land in the inbox or get sent straight to the spam folder depends on how email service providers view you.<\/span><\/p>\n<p><b>Keep these practices in mind:<\/b><\/p>\n<ol>\n<li><span>Send high-quality content that your recipients will want to read. High engagement and positive interactions will strengthen your reputation over time.<\/span><\/li>\n<li><span>Implement a double opt-in process to ensure that people on your list gave consent to receive your emails. This reduces complaints and improves engagement.<\/span><\/li>\n<li><span>Don\u2019t send emails to outdated lists. They may contain spam traps\u2014email addresses specifically set up to catch spammers.<\/span><\/li>\n<li><span>Regularly check <\/span><a href=\"https:\/\/gmail.com\/postmaster\/\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Google Postmaster Tools<\/b><\/a><span>. You can monitor spam reports, delivery errors, and more to ensure your emails aren\u2019t being flagged by Gmail users.<\/span><\/li>\n<li><span>Regularly check on blacklists to ensure. Being added to a blacklist can severely affect your deliverability. (<\/span><b>Read more: <\/b><a href=\"https:\/\/www.warmy.io\/blog\/are-blacklists-killing-your-emails-a-deep-dive-into-how-they-influence-email-providers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Are Blacklists Killing Your Emails? A Deep Dive into How They Influence Email Providers<\/span><\/a><span>)<\/span><\/li>\n<li><span>Monitor your email authentication records. Regularly updating and reviewing these settings helps ensure that your emails are being recognized as trusted by email providers.<\/span><\/li>\n<\/ol>\n<h2><strong>Master email deliverability with Warmy.io<\/strong><\/h2>\n<p><span>Warmy is designed to help you master email deliverability with powerful tools that optimize your sender reputation, automate key processes, and improve your outreach results.<\/span><\/p>\n<h3><strong>AI-powered email warmup<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Graph showing email warmup performance with a line chart which helps with email sender reputation score. The x-axis represents dates from June 1 to June 9, and the y-axis represents email volume. Two lines indicate sent (1,200) and received (1,100) emails. Background is a soft gradient.\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/11092911\/8shots_so-1.webp\" width=\"800\" title=\"\"><\/p>\n<p><span>The process of warming up a new domain is crucial to maintaining good deliverability, and Warmy\u2019s AI-powered warmup tool takes the guesswork out of it.\u00a0<\/span><\/p>\n<p><span>Through the process of automatically and gradually increasing your email sending volume over time, Warmy helps build trust with email service providers (ESPs). At the same time, Warmy ensures your domain remains in good standing.\u00a0<\/span><\/p>\n<h3><strong>Template Checker<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"A user interface displays an email template focused on improving deliverability, with subject and message fields on the left and template analysis on the right, showing stats like subject length, word count, and personalization score.\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/15090244\/template-checker-1.webp\" width=\"800\" title=\"\"><\/p>\n<p><span>Warmy\u2019s <\/span><a href=\"https:\/\/www.warmy.io\/free-tools\/template-checker\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Template Checker<\/span><\/a><span> scans your email templates for common issues that might trigger spam filters. It helps ensure your emails are free of content that could affect your deliverability in a negative way.<\/span><\/p>\n<p><span>When you run your email templates through the checker, you can identify potential issues before sending your campaign. As a result, this leads to a higher chance of inbox placement. This tool provides actionable feedback, so you can fix problems and improve your email designs for better engagement and deliverability. Bonus: it now has a <\/span><a href=\"https:\/\/drive.google.com\/drive\/folders\/1D9NLrLw9QCBCW5sVmVKG-elz5RwB5AaZ\" rel=\"noopener\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Chrome Extension<\/span><\/a><span>!<\/span><\/p>\n<h3><strong>SPF and DMARC Record Generator<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"A screenshot of a Free SPF Record Generator interface with steps: Domain, ESP, Email, and SPF value. The current step is Email, prompting users to enter their email address with a Next button below the input field.\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2025\/03\/11093354\/675shots_so-1.webp\" width=\"800\" title=\"\"><\/p>\n<p><span>A misconfigured SPF or DMARC record is a common cause of email failures, and setting them up manually can be complex. Warmy.io automates and simplifies the process, ensuring that your email authentication settings are rock-solid.<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.warmy.io\/free-tools\/spf-generator\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Free SPF Record Generator<\/span><\/a><span> to help you generate SPF records to authenticate your email servers\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.warmy.io\/free-tools\/dmarc-generator\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Free DMARC Record Generator<\/span><\/a><span> to create DMARC policies for domain protection against spoofing and cyberattacks.<\/span><\/li>\n<\/ul>\n<h3><strong>Advanced seed lists<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Screenshot showing Warmy Established Seed List with API Endpoint\" height=\"600\" src=\"https:\/\/warmy-blog-wordpress-bucket.s3.amazonaws.com\/wp-content\/uploads\/2024\/05\/11092743\/API-Seed-list1-1-1024x768.png\" width=\"800\" title=\"\"><\/p>\n<p><span>Warmy\u2019s <\/span><a href=\"https:\/\/www.warmy.io\/product\/seed-list\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Advanced Seed Lists<\/span><\/a><span> are real inboxes which also simulate actual behavior like opening emails, replying, scrolling, clicking, and even rescuing an email marked as spam.<\/span><\/p>\n<p><span>They provide an avenue for senders to test extensively across multiple platforms to see exactly where they\u2019re landing\u2014whether they\u2019re going to the inbox, the spam folder, or the promotions tab.\u00a0<\/span><\/p>\n<h3><strong>Are you ready to master email deliverability?<\/strong><\/h3>\n<p><span>Tired of landing in spam? Discover how to fix your sender reputation, optimize your outreach, and improve inbox placement fast. <\/span><a href=\"https:\/\/www.warmy.io\/signup\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Sign up for Warmy today<\/span><\/a><span> and be a master of your email deliverability.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It can be really frustrating when you realize your emails are being reported as spam. Because no matter how hard you\u2019ve worked, it all goes to waste if your emails don\u2019t reach the inboxes.\u00a0 Mastering email deliverability is now essential, and no longer optional\u2014an ROI of $36 ROI per $1 spent is very valuable for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-4090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability"],"acf":[],"lang":"en","translations":{"en":4090},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/posts\/4090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/comments?post=4090"}],"version-history":[{"count":0,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/posts\/4090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/media\/4774"}],"wp:attachment":[{"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/media?parent=4090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/categories?post=4090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.warmy.io\/blog\/wp-json\/wp\/v2\/tags?post=4090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}