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Why warm-up email?
Inna Sabada
by Inna Sabada
Why warm-up email?

The Importance of Warming Up Emails: Key Benefits and Reasons to Incorporate Them into Your Email Marketing Strategy


Email marketing continues to hold a prominent position in the realm of marketing and is extensively employed by various companies. Irrespective of the nature of your business, whether it involves selling products, providing services, offering training, or developing applications, the need to establish communication with leads and customers is shared among all.


Email marketing serves the following purposes:


- Converting website visitors who have shared their contact information with customers.


- Encouraging existing customers to make repeat purchases.


- Building trust in the company by providing product information.


 - Generating targeted actions such as registrations, visits, and recovering abandoned carts.


However, all of these objectives become irrelevant if your email fails to reach the intended recipient and ends up languishing in the depths of the Spam folder. Nothing is more disheartening than having email providers designate your mailbox as suspicious or blacklist it.


That is precisely why we strongly recommend the initial process of domain warm-up, which involves establishing an impeccable reputation for your domain before embarking on email newsletters.


What exactly is domain warm-up?


In simple terms, it refers to gradually increasing the volume of email submissions from a new domain or IP address to bolster its reputation. It doesn't necessarily have to be a new domain; warm-up can also help restore the reputation of a domain that has already been tarnished.


In essence, you need to demonstrate to email providers that you are progressively sending a greater number of emails each day. There are numerous intricacies involved, and it is crucial to approach domain warm-up correctly.


Simply sending the same emails every day is insufficient. The content of your emails needs to be meaningful, as email providers now possess the ability to evaluate your text. It is imperative to avoid spam words and ensure that your emails are opened and receive responses. This way, email providers will recognize that you are disseminating valuable content that people find relevant.


If your emails initially end up in the Spam folder, you must flag them as "important" and move them to the inbox.


Additionally, the SPF, DKIM, and DMARC settings hold significant importance.


Overall, the warm-up process should be conducted sensibly, utilizing appropriate templates and settings, and adhering to a schedule that is contingent upon the size and reputation of your domain.


While manual warm-up is an option, as you can see, it is a lengthy and arduous process.


Our tool has been specifically designed for targeted email warm-up. It operates automatically, can be configured within minutes, and employs intelligent techniques to enhance your domain's reputation, thereby improving deliverability.


Consequently, it can be concluded that the profitability of your company is directly linked to whether or not your customers receive your emails. If they do, you have the opportunity to attract new customers, increase product sales, foster loyalty, and achieve various other benefits.


P.S. If you desire your emails to successfully reach their intended recipients, warm up your domains and witness remarkable outcomes.