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Why grow your subscriber base?
Inna Sabada
by Inna Sabada
Why grow your subscriber base?

The Strategic Importance of Expanding Your Subscriber Base: Understanding the Long-Term Benefits and Impact on Business Growth and Engagement


In today's digital age, building a loyal subscriber base is crucial for businesses and individuals looking to establish a strong online presence. 


A subscriber base is a group of individuals who have voluntarily opted-in to receive updates, newsletters, or notifications from a particular brand or individual. 


The benefits of a large subscriber base are numerous, and in this article, we will explore some of the reasons why growing your subscriber base is important and provide examples of brands that have successfully leveraged their subscriber base.


1. Increase in Reach


One of the primary benefits of growing your subscriber base is an increase in reach. With more subscribers, you have a larger audience to share your content with. This can help increase the visibility of your brand or message and reach potential customers who may not have otherwise come across your content.


For example, Buzzfeed's Tasty channel has a massive subscriber base of over 50 million subscribers on YouTube alone. This large subscriber base allows them to reach a global audience with their engaging recipe videos and food-related content. Tasty has successfully leveraged their subscriber base to grow their reach and expand their brand into other areas such as cookbooks and cooking products.


2. Boost in Engagement


A larger subscriber base can also lead to a boost in engagement. Subscribers are more likely to engage with your content and provide feedback. This can help you better understand your audience and create content that resonates with them.


For instance, Jenna Marbles, a popular YouTuber with over 20 million subscribers, has built a strong community of engaged subscribers who enjoy her comedic content and relate to her personal anecdotes. Jenna consistently interacts with her subscribers in the comments section of her videos and social media, responding to their questions and comments. This engagement has helped her maintain a loyal following and grow her subscriber base.


3. Enhanced Credibility


A large subscriber base can also enhance your credibility. When people see that a brand or individual has a large following, they may perceive them as more trustworthy and authoritative.


For example, the skincare brand The Ordinary has amassed a cult following of over 700,000 subscribers on YouTube, where they provide detailed explanations of their products and skincare routines. The Ordinary's large subscriber base has helped them establish themselves as a credible and trusted brand in the skincare industry.


4. Monetization Opportunities


A large subscriber base can also open up monetization opportunities. With a larger audience, you may have more opportunities to monetize your content through sponsorships, advertisements, or merchandise sales.


For example, makeup artist and YouTuber James Charles has over 25 million subscribers and has leveraged his massive following to secure brand deals with major companies such as Morphe, a makeup brand. James' subscriber base has also allowed him to create his own merchandise line and launch his own makeup brand.


🔹 In conclusion, growing your subscriber base can bring numerous benefits to your business or personal brand. From increasing reach and engagement to enhancing credibility and opening up monetization opportunities, a strong subscriber base can help you achieve your goals and establish a strong online presence. By consistently creating high-quality content, interacting with your audience, and providing value to your subscribers, you can grow your subscriber base and take your brand to new heights.



📜 Related article:

◾ How to build a subscriber base? 17 ways.

◾ Creation of customer base. Subscription form.

◾ How to improve deliverability with email deliverability tools