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What is warm-up email and why is it needed
Aleksei Puhachov
by Aleksei Puhachov
What is warm-up email and why is it needed

Understanding the Concept of Warm-Up Emails and Their Necessity in Email Marketing


As email deliverability is getting more and more difficult these days, and for our emails to get through to the Inbox folder is a top priority for us, in this article we will tell you why it is so important to warm up your email.



What is Email Warm Up


Email warming up is the process of preparing an email address to build a reputation* with email providers by regularly sending and receiving emails. The main goal of this process is to increase the open rates of your outgoing emails, which in turn will lead to an increase in the number of responses and clicks within the email.
Reputation* is a measure of how well email providers trust you based on their reputation algorithms.


Each provider has its own algorithms and parameters that determine it. For example:

- Mailbox age;
- Are SPF, DKIM and DMARC parameters spelled out;
- Number of spam complaints;
- The presence of an email address in the blacklists;
- Number of attempts to send an email to non-existent addresses (bounced emails);
- Spam traps;
- Regularity of activity;
- Content in outgoing emails;
- Open rate;
- Response rate;

And these are only the expected parameters that may differ and change for different providers.

It's worth mentioning that brand new emails have a low reputation by default, which will prevent you from sending the 2,000 emails promised by G Suite from day one. The provider needs time to monitor your activity.


Warming up process

Today, it's not enough to just send out a daily rate of emails.

To show email providers that you are an honest and legitimate sender, it is worth emitting the activity of a real user, namely:

- Sending and daily increase of email limit
- Large list of email addresses for interaction
- Receiving emails
- Reading emails
- Mark as important
- Replies to emails
- Removing emails from SPAM
- Using snippets (personalization of emails)

By following all the above points, you will minimize the chances that your letters will end up in the SPAM folder and teach providers how to such as Google, Outlook, Yahoo, Zoho and many others that your emails should be placed in "Inbox".


Types of Warm Up


You may decide that you could do all this manually yourself, without resorting to automatic services.

And you will be right, but not everything is as simple as it might seem.


To manually warm-up, you will first need:


- A circle of people, friends, or colleagues who have emails with high engagement, a corporate domain, a good reputation, and are ready to respond to your emails regularly.

- If not, then a list of emails owned by you, with a good reputation, an outdated or corporate domain, and different providers.

- Make a plan for warming up the email following a linear growth curve. You can start 5-10 emails and add 15-20% daily.

- A lot, a lot of time.

Now let's talk about the benefits of an automatic email warm-up tool like Warmy:


- You don't have to do anything, everything is automated

- Unique delivery control algorithms

- Efficient warm-up thanks to a huge network of highly reputable email addresses

- Automatic warm-up temperature increase

- Communication of emails in a thread on the selected Topic

- Communication of emails in a thread on the selected Language

- Statistics and tests to track progress

- Increase and maintain deliverability even during email campaigns

- Fast and high-quality support

So, we looked at both options for warming up and increasing deliverability, and I hope we helped you understand the issue and make a choice that suits you best.