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Email Template Metrics
Aleksei Puhachov
by Aleksei Puhachov
Email Template Metrics

Key Metrics to Evaluate the Effectiveness and Performance of Your Email Templates: A Detailed Overview


Do you ever feel like your emails are sending out into a void? It's true that crafting effective email templates takes time, but monitoring email metrics is an essential part of optimizing your messages. 


To ensure that your audience is actually engaging with your content, understanding these statistics can help to inform decisions on how best to refine the content. 


In this blog post, we'll look at what exactly are email template metrics and why they’re important so that you can gain insight into how well received those drafts and campaigns have been!


In this article, we would like to tell you about our metric that will help you create the highest quality email template.


There are seven main template quality indicators:




✅ Email Subject length. 


The ideal length for an email subject line can vary depending on several factors, including the audience, the purpose of the email, and the email marketing goals. However, here are some general guidelines to keep in mind:


◾ In general, shorter subject lines tend to perform better than longer ones. Aim for 40-50 characters or less to ensure that the entire subject line is visible on mobile devices and doesn't get cut off.


◾ The subject line should clearly and accurately convey the content of the email. Avoid vague or misleading subject lines that may lead to low engagement rates or unsubscribes.


◾ Use action-oriented language that encourages the recipient to open the email and take action, such as "Don't miss out!" or "Limited time offer inside!"


◾ Personalized subject lines that include the recipient's name or other relevant information can help increase open rates.


◾ Experiment with different subject lines and test their performance to identify which ones resonate best with your audience.



✅ Email Word count and Reading time.


These are 2 interrelated criteria. The body of the letter should be easy to read and not too long, as people may be too lazy to read it in full. It is worth noting that letters of several words also do not inspire confidence. Recommended 16-150 words.


The ideal word count for an email can depend on several factors, such as the purpose of the email, the audience, and the type of content. However, in general, it's a good practice to keep emails concise and to the point. Here are some guidelines to keep in mind:


◾ In general, shorter emails tend to perform better than longer ones. Aim to communicate your message in as few words as possible while still providing value to the recipient.


◾ Use formatting elements such as headings, bullet points, and bolded text to break up the content and make it easier to read.


◾ Make sure the content of your email provides value to the recipient and is relevant to their interests or needs.



✅ Number of links.


◾ Each link in your email should serve a specific purpose and be relevant to the content of the email. Avoid including too many links that may distract or overwhelm the recipient.


◾ If you have multiple links in your email, make sure to prioritize the most important ones by placing them prominently and using clear, actionable language.


◾  The text that you use for the link (also known as anchor text) should be clear and descriptive, so the recipient knows what to expect when they click on it.


◾ While images can be an effective way to showcase products or services, be mindful of using too many images, which may slow down the load time of the email and distract from the text and links.


◾ Some email clients and spam filters may flag emails with too many links as spam. To avoid this, test your email for deliverability using tools such as Mail Tester or GlockApps.



✅ Question count


Avoid bombarding the recipient with a lot of questions, which can make them feel uncomfortable or discourage them from sending you a response. Communication should be easy and relaxed. It is recommended to use 0-2 interrogative sentences.


✅ Spammy word count. 


Frequent use of SPAM words also arouses suspicion in the recipient and increases the chances of not passing through spam filters. Try replacing spam words with synonyms. It is recommended not to use more than 2 spam words.


Read more - Don't Let Spam Words Ruin Your content: 325 Spam Words to Avoid


✅ Email Personalization


Email personalization is the practice of tailoring email content and messaging to individual recipients based on their interests, behaviors, or preferences. Personalized emails can help improve engagement, increase open rates, and drive conversions.


◾ Including the recipient's name in the email subject line or body can help grab their attention and make the email feel more personalized.


◾ Divide your email list into different segments based on factors such as location, purchase history, or engagement level. Then, tailor your email content and messaging to each segment's unique interests and needs.


◾  Use data such as the recipient's past purchases or browsing history to recommend products or services that they may be interested in.


◾  Offer personalized discounts or promotions based on the recipient's purchase history or behavior.


◾ Use dynamic content to display different images or messaging based on the recipient's preferences or behaviors.


◾ Follow up with personalized emails based on the recipient's actions or behavior, such as abandoned cart reminders or post-purchase thank you messages.


So, now you know how to write the most effective letter and not end up in the spam folder.



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