Talk with a deliverability expert

No need to flee, it's totally free

Creation of customer base. Subscription form.
Inna Sabada
by Inna Sabada
Creation of customer base. Subscription form.

Building a Loyal Customer Base: Best Practices and Strategies for Designing an Effective Subscription Form


If you're a business looking to make an impact and become successful, one of the most important investments you can make is developing your customer base. 


With strong relationships with both current and potential customers built through marketing efforts such as email campaigns or social media engagement, a business can gradually grow their customer base over time. 


One effective way for businesses to engage with their customer base is by introducing a subscription form; this integrates directly into your website or app, allowing customers to sign up quickly and easily from any device. 


In this blog post, we'll discuss the importance of building a loyal community around your business by leveraging subscription forms on your site!



What is a subscription form?


A subscription form is a type of online form that allows users to sign up for a service or product on a recurring basis. It typically asks for the user's name and email address, and sometimes other information such as payment details or preferences. 


The purpose of a subscription form is to collect user information and allow businesses to send regular updates, promotions, or content to subscribers via email, text messages, or other communication channels. Subscription forms are commonly used for newsletters, magazines, online services, and other subscription-based businesses.



Subscription form best practices


1. Subscription form Location.


Make the form visible, the visitor must not miss it. Highlight the subscription form, and place it in a frame or container. The design of the form should be in the style of the site.


You can add guides, for example, arrows pointing to the subscription form - people subconsciously follow the trail. 


Make forms on multiple pages of your site. But not too intrusive.


Use multiple shapes. If you are using pop-up subscription forms, then make a small additional form in the footer.



 2. Subscription form description.


Use a clear and concise headline: The headline should clearly explain what users will get by subscribing. For example, "Subscribe to our newsletter for weekly updates."


Add clear calls to action on the button and in the header of the form. It is not necessary to describe much what the subscriber will receive by mail, a few points are quite enough. 


Offer incentives: Offer users a reason to subscribe, such as a free e-book, discount code, or access to exclusive content.


Use social proof: Include social proof, such as the number of subscribers or positive testimonials, to show that others have found value in subscribing.



3. Form.


Email marketers are of the same opinion: Fewer fields, higher conversion rates.


A subscription form should be easy to understand and complete. Avoid asking for too much information or making the form too long, as this can discourage users from subscribing.


Add validation of addresses to the form. If the subscriber enters the wrong address, an inscription will appear which field is filled in incorrectly and why.


Don't limit too much: Labels like: “You can enter a password from 6 to 12 characters. Be sure to use numbers and letters, but without symbols:%, *,?, &, #, #, Etc. " can repel. Users may have a favorite invented password that they use on all sites, why now change it and remember the new one?


Don't use a captcha: Captchas have become a real headache for users, as well as a killer of significant conversion rates. If the picture is poorly displayed and the client repeatedly makes mistakes when entering, he can simply unsubscribe.



4. Layout and design of subscription forms.


Use design elements, such as colors and images, to make the form visually appealing and consistent with your brand.


Optimize for mobile: Ensure the form is optimized for mobile devices, as more and more people are accessing the internet from their phones.


Test and optimize: Test different versions of your subscription form to what works best, and optimize see it based on user feedback and analytics.


The button design should be consistent with the style of your site.


There are 3 ways to create a subscription form:


- Use form designers - it's easy to work in them, there are sets of ready-made templates, and new elements can simply be added from ready-made sets.


- Typeset manually in HTML. To do this, you need to have knowledge of HTML and CSS, but there is no manual, there are no template restrictions: the form can be anything.


- Order - contact freelancers or an agency.



Subscription form template


[Headline] Subscribe to our Newsletter


[Subheadline] Get weekly updates on the latest trends and insights in your inbox.


[Form fields]

◾ Name: [text box]

◾ Email: [text box]


[CTA Button] Subscribe Now


[Offer] Subscribe now and receive a free e-book with tips and tricks for optimizing your social media presence!


[Social proof] Join over 10,000 subscribers who trust us for their weekly dose of inspiration and knowledge.


[Privacy policy] By subscribing, you agree to our privacy policy and terms and conditions.


This subscription form is simple, straightforward, and offers an incentive for users to subscribe. The social proof also helps to build trust and credibility with potential subscribers. The privacy policy and terms and conditions ensure that users are aware of how their information will be used.


You can customize this template based on your specific needs and brand guidelines. You may also want to consider adding visual elements, such as images or icons, to make the form more visually appealing. Remember to keep the form simple and easy to complete, and to test different versions to see what works best for your audience.



🔹 To conclude, creating a customer base is essential for business success and one of the most important steps. 


One way to do this is by offering a subscription form and providing your customers with an easy way to sign up. This will help you capture leads, build relationships and keep in touch with people who may be interested in your product or service in the future. 


Furthermore, this will help you grasp a better understanding of your target audience, trends and develop stronger marketing campaigns which will ultimately lead to higher conversions. Ultimately, it's important to remember that the key to success is intelligent planning and actionable strategies that are tailored toward the data collected from the subscription form. 


By following this advice, you can ensure that you have a successful customer base that not only helps your business in the short-term but lays a solid foundation for continuous growth in the long-term as well.



Read also - How to build a subscriber base? 17 ways.