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How to start your first email newsletter
Inna Sabada
by Inna Sabada
How to start your first email newsletter

Launching Your First Email Newsletter: A Step-by-Step Guide to Planning, Designing, and Distributing Engaging Content for Your Audience


Are you ready to launch your first email newsletter? If so, then you've come to the right place! 


In this blog post, we will walk through all the steps involved in getting started with email newsletter creation. Whether you are a professional trying to reach new leads or a small business owner wanting to engage customers over time - this post is for you. Let’s get rolling!



What is email newsletter?


An email newsletter is a regularly distributed email publication that is sent to subscribers who have opted in to receive it. Email newsletters typically contain news, updates, promotions, or other information related to a particular topic or industry. They are used by businesses, organizations, and individuals to engage with their audience, build relationships, and drive traffic to their websites.


Email newsletters can be used for a variety of purposes, such as:


✔ Providing subscribers with industry news, trends, and insights

✔  Promoting products or services

✔ Sharing blog posts, articles, or other content

✔ Announcing upcoming events or webinars

✔ Providing exclusive discounts or offers to subscribers

✔ Building brand awareness and loyalty

✔ Getting new potential customers

✔ Content promotion

✔ Product marketing, etc.


Email newsletters are often sent on a regular schedule, such as weekly, bi-weekly, or monthly. They can be formatted in a variety of ways, including plain text, HTML, or a combination of both. Additionally, email newsletters can be personalized to include the subscriber's name, location, or other relevant information.



Email newsletter strategy 


Determine the purpose of the newsletter - Define the purpose and goals of the newsletter. Will it be used to promote products, provide industry updates, or share company news?


Define the target audience - Identify the ideal target audience for the newsletter. What topics would interest them? What challenges do they face? What do they expect from the newsletter?


Choose a newsletter platform - Choose a newsletter platform that fits your needs and budget. Some popular options include Mailchimp, Constant Contact, and Campaign Monitor.


Create a sign-up form - Create a sign-up form to collect email addresses from subscribers. Make sure to include a clear call-to-action and a brief description of the newsletter's content.


Develop content - Develop content that is relevant and engaging to your target audience. It could be a mix of company news, industry updates, educational resources, and promotional content.


Determine the frequency - Decide on the frequency of the newsletter. Will it be sent weekly, bi-weekly, or monthly?


Design the newsletter - Design a visually appealing newsletter that reflects your brand and is easy to read. Include images, headings, and subheadings to break up the content.


✅ Select the type of email campaign. There are several types of email campaigns, some of which include:


- Newsletter Campaigns - These campaigns are used to send regular updates to subscribers about a company's latest news, events, and product releases.


- Promotional Campaigns - These campaigns are used to promote a specific product or service and are often accompanied by discounts or special offers.


- Welcome Campaigns - These campaigns are used to introduce new subscribers to a company's brand and offerings.


- Abandoned Cart Campaigns - These campaigns are used to remind customers who have left items in their online shopping cart to complete their purchase.


- Re-engagement Campaigns - These campaigns are used to re-engage subscribers who have not interacted with a company's emails in a while.


- Survey Campaigns - These campaigns are used to gather feedback from subscribers about a company's products or services.


- Event Invitation Campaigns - These campaigns are used to invite subscribers to attend a company's event, such as a webinar or conference.


- Educational Campaigns - These campaigns are used to educate subscribers about a particular topic or provide them with valuable information that they can use.


Warm up email - If you don't want your emails to end up in spam, you need to warm up your email using an email warm гз service like Warmy. Email warm up service to improve your email deliverability and your emails will be inboxed by your customers.



You can learn more about warm up email here - What is Email Warm Up Service & How to Use It To Get Inbox | 2023



Test and optimize - Before sending the newsletter to your subscribers, test it to ensure that it displays correctly and all links work. Monitor metrics such as open rates, click-through rates, and unsubscribe rates to optimize the newsletter's performance over time.


Analyze the results. We will not dwell on this step in detail, there is a lot of information on the net about what data to analyze.


Increase the subscriber base.

Sometimes the subscription form on the site is not enough. One very effective way to do this is with a lead magnet. 


A lead magnet (also called a “bribe”) is a valuable offer to a potential client, which he can receive for free in exchange for his email address.


You also don't have to spend money on it. Most lead magnets are digital materials (PDFs, videos) that you can easily create yourself for free.


It can be anything, as long as the offer is of value to your visitors and gets them for free.


Here are some examples of popular lead magnets:

- electronic book;

- list of tips or checklist;

- topical research;

- list of useful resources

- webinar;

- free version of the product;

- free consultation of a specialist;

- quiz or test;

- coupon.

There can be a lot of options!



 Email newsletter best practices in 2023


1. Define your audience - Segment your email list and tailor your content to specific groups to increase engagement and relevancy.



2. Use a clear and compelling subject line - Your subject line is the first thing readers see, make sure it’s concise and compelling to encourage opens.



3. Keep it short and sweet - Keep your content brief, skimmable and to the point. Use clear headings, subheadings and bullet points to help readers scan and digest information easily.



4. Include a call to action - Make it clear what action you want your subscribers to take, whether it’s to visit your website, follow your social media, or purchase your product.



5. Make it mobile-friendly - The majority of email is opened on mobile devices. Ensure that your newsletter is optimized for mobile devices, with clear fonts and images that load quickly.



6. Use images thoughtfully - Use visuals to reinforce your message, but don’t overload your email with too many images as this may slow down the loading time.



7. Personalize the content - Use personalization to make your subscribers feel like they are receiving content tailored to their interests.



8. Test and measure - Test different elements such as subject lines, call to actions, and content to see what resonates best with your audience. Use metrics such as open rates, click-through rates, and conversions to measure your success.



9. Respect subscribers’ privacy - Be transparent about how you collect, store and use subscriber data, and give them the option to opt-out or manage their preferences easily.



10. Send consistently - Send your newsletter consistently, whether it’s weekly, monthly, or quarterly, to build trust and maintain engagement with your audience.




🔹 In conclusion, starting your first email newsletter can be an effective way to engage with your audience and build stronger relationships with your subscribers. 


By following the best practices outlined in this post, you can create a newsletter that is engaging, relevant, and valuable to your readers. 


Remember to define your audience, craft a compelling subject line, keep your content short and sweet, personalize your content, and test and measure your success. 


With a well-planned and executed email newsletter, you can boost your marketing efforts, increase your brand awareness, and drive more traffic to your website. 


So why not get started today and see what impact an email newsletter can have on your business?