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How to increase email deliverability
Inna Sabada
by Inna Sabada
How to increase email deliverability

Maximizing Your Email Reach: Proven Strategies and Best Practices to Enhance Email Deliverability and Ensure Your Messages Land in the Inbox


Email has become an integral part of our daily lives, both personally and professionally. But have you ever wondered why some emails land in the inbox while others end up in the spam folder? This is where email deliverability comes into play.


What is Email Deliverability?


Email deliverability refers to the ability of an email to reach the recipient's inbox without being flagged as spam or getting lost in the process. It's not just about sending an email; it's about ensuring that the email is received and seen by the intended recipient.


Why is it Important?


Imagine crafting a perfect email campaign, only to find out that a significant portion of your audience never even saw it. Poor email deliverability can lead to decreased engagement, lost sales, and a tarnished brand reputation.


Proven Strategies to Enhance Email Deliverability


✔ Clean Your Email List Regularly


A clean email list is crucial for high deliverability rates. Regularly remove inactive subscribers and those who have not engaged with your emails for a prolonged period. This not only improves deliverability but also boosts engagement rates.


✔ Authenticate Your Emails


Email authentication helps verify that an email is genuinely from the sender it claims to be from. Techniques like SPF, DKIM, and DMARC can help in authenticating your emails, reducing the chances of them being flagged as spam.


✔ Avoid Spammy Content


Certain words, phrases, and patterns can trigger spam filters. Be cautious with your content, avoiding excessive use of caps, multiple exclamation marks, and spammy phrases.


Best Practices for Ensuring Your Emails Land in the Inbox


✔ Use a Recognizable Sender Name


Your recipients are more likely to open an email if they recognize the sender. Use a consistent and recognizable sender name to build trust and improve open rates.


✔ Segment and Personalize Your Emails


Segmenting your email list allows you to send targeted and relevant content to your subscribers. Personalized emails resonate better with the audience, leading to higher engagement and deliverability rates.


✔ Monitor Your Email Metrics


Keep an eye on metrics like open rates, bounce rates, and unsubscribe rates. These can provide insights into your email deliverability and areas of improvement.


The Role of Email Service Providers (ESPs)


✔ Choosing the Right ESP


A reliable ESP can significantly impact your email deliverability. Choose one that offers robust deliverability tools, analytics, and support.


✔ How ESPs Impact Deliverability


ESPs play a crucial role in ensuring your emails reach the inbox. They maintain relationships with mailbox providers, monitor blacklists, and provide feedback loops to help you optimize your email campaigns.




Maximizing your email reach is not just about crafting compelling content; it's about ensuring that your emails are delivered to the right place. By following the strategies and best practices mentioned above, you can enhance your email deliverability and ensure that your messages land in the inbox.




What is email deliverability?


Email deliverability refers to the ability of an email to reach the recipient's inbox without being flagged as spam.


How can I improve my email open rates?


Use a recognizable sender name, segment and personalize your emails, and monitor your email metrics.


Why is my email going to the spam folder?


Emails can land in spam due to various reasons, including spammy content, poor sender reputation, or lack of email authentication.


How often should I clean my email list?


It's advisable to clean your email list regularly, at least once every few months, to remove inactive subscribers and improve deliverability.


What role do ESPs play in email deliverability?


ESPs help ensure your emails reach the inbox by maintaining relationships with mailbox providers, monitoring blacklists, and providing feedback loops.



Watch our video - How to increase email deliverability? 2022